Personal Resume of
George Haefner
Rochester, NY 14625
********@*********.**.***
Summary ? Experienced and personable retail salesperson with
particular expertise in the areas of paint/architectural
coatings and garden products.
? Flexible and adaptable career copywriter combines strong
concept development, problem solving, and project
management skills with natural ability for building
productive working relationships with colleagues and
customers.
? 20+ years of consumer, B2B, and hi-tech writing
experience. Quick study and adept at transforming
technical information into words that are easy to
understand. Exceptional brainstorming, product naming, and
tagline development abilities.
? Comfortable writing in virtually every type of media,
including print, broadcast, outdoor, Web, brochures, sell
sheets, direct response, newsletters, and PR.
? Experienced in a wide range of market and product
categories, including healthcare, clinical diagnostics,
health imaging, consumer products and services, printing
and publishing, photography, motion picture imaging, and
many other areas.
Experience Lowe's Home Improvement Rochester, NY
Customer Service Associate 2008 to 2010
< Focused my knowledge and training to deliver exceptional
customer service in this high-volume retail home
improvement center.
< Developed specialized sales and merchandising skills in the
Paint and Outside Garden departments.
< Served as a valued team member, contributing to the
profitability and success of the store and corporation.
George Haefner Concepts and Copy Rochester, NY
Freelance Copywriter 1995 to 2007
Provided creative concepting and copywriting services to
advertising agencies as well as businesses, corporations, and
non-profit organizations, marketing a diverse range of
products and services. Highlights of serving a wide range of
clients include developing web content for the University of
Rochester Medical Center and creating a multifaceted
marketing and promotion campaign for launch the Kodak Cineon
Digital Film System.
Buck & Pulleyn, Inc. Rochester, NY
Senior Copywriter 1983 to 1995
Served as lead writer for a range of clients including
multiple divisions of Eastman Kodak Company, Xerox
Corporation, Bausch & Lomb, and others. Highlights include
development of creative materials to support the launch of
Monroe County's Household Recycling program and creative
coordination for the opening of a regional medical urgent
care center.
Writing positions prior to 1983
Held copy, publications, and PR writing positions with:
? Wolff Associates
? Bristol Laboratories-Syracuse
? Winterkorn, Hammond and Lillis
? St. John Fisher College
Education Monroe Community College Rochester, NY
AAS
St. John Fisher College Rochester, NY
Courses in communications/journalism
Community Received 2007 Community Service Award from Penfield Athletics
for spearheading grassroots promotional campaign that
resulted in passage of an $68 million school budget
referendum to fund new football stadium, all-weather running
track, auditorium, classrooms, and infrastructure
improvements.
Portfolio and References
Available upon request.