GyroHSR, LLC (formerly HSR Business to Business)

MAR 2006 - PRESENT :: Blue Ash, OH & Chicago, IL

Senior Media Planner

. Manage and train media team in all media functions - audience

research, development of plans, negotiation across different media

outlets, keeping track of the plans and budgets across the life of the

campaign

. Develop integrated media plans and rationale documents that include

broad awareness as well as vertical targeting

. Negotiate and issue buys for print, online and radio

. Create documents and processes to ensure traffic receives the

necessary information on the buy and the publication/site/network

receives creative in a timely fashion

. Proficient with Atlas DMT Media Console for both ad serving and

reporting

. Proficient with Google AdWords, Yahoo Sponsored Search, and Google

Analytics

. Coordinate media buys of over 40 clients

The Normandy Group

OCT 2005 - MAR 2006 :: Blue Ash, OH

Consultant

. Assisted in creating workbooks for training classes with clients based

on Six Sigma and Total Quality Management

. Analyzed client processes, creating goals, success metrics, and

targeting problem areas within IT help desks

. Created case studies on specific technology based projects

. Worked with IT help desks to troubleshoot problems, document

reoccurring issues

Fox's Pizza Den

DEC 2004 - DEC 2005 :: Fairfield, OH

Owner/Manager

. Managed website - created dynamic content, analyzed day to day page

views to see what drew customers, online customer database

. Implemented and revised store advertising tactics by analyzing the

return and effectiveness across a variety of advertising methods

. Managed both the day to day and annual budgeting

. Increased monthly sales by 40%

digitalBANG

OCT 2003 - SEPT 2004 :: Cincinnati, OH

Marketing Intern & Marketing Manager

. Designed direct mail and email marketing pieces

. Researched and created promotional ideas based on knowledge gained

from monitoring the competition's marketing strategies and products

. Created promotional ideas derived from research findings of industry

competitors' marketing strategies and promotions

. Conducted cold calls to prospective customers

. Trained new clients on products through conference calls and online

demonstrations

. Facilitated new client training

Bachelor of Science, Northern Kentucky University

May 2004 :: Highland Heights, Kentucky

Major: Marketing

Minors: Business Administration and Entrepreneurship

Related Course Work:

Principles of Marketing

Basic & Advanced Marketing Research

Consumer Behavior

Sports Legal Issues

Customer Relationship Management

New Venture Creation

Entrepreneurial Marketing

New Venture Management

. MEAC (Madisonville Education and Assistance Center) Board Member

. ABM Member

. Chicago BMA Biz Bash fundraiser

. Northern Kentucky Marketing Club - President 2003-2004

. Participated in NKU's Officers Excel, March 2003

. Attended 2003 Toyota Corporate Leadership Conference

. Bengals Game Day Staff - 2002, 2003, 2004 seasons

Erin Beckloff

Freelance Designer :: Letterpress Printer

inky winke

513-***-**** (H)

614-***-**** (C)

Dana Lombard

Personal Reference

859-***-****

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