Carole DeGruchy Spalding

*** ***** **** ****** **** Renton, WA 98055

425-***-**** abjeg3@r.postjobfree.com

CAREER SUMMARY

. Marketing Specialist with 14 years of multi-industry experience

. Resourceful and creative marketing professional with ability to create

compelling marketing collateral and campaigns either collaborating with

an agency or autonomously

. Highly developed interpersonal and communication skills and effective

project manager that manages budgets, milestones and expectations

CAREER HIGHLIGHTS

Marketing Communications Specialist

Franciscan Health System - Tacoma, WA

2008 -2009

. Developed special event project plans and logistical arrangements (for up

to 500 attendees), scheduled staffing and volunteers, coordinated ticket

sales/reservations, arranged for speakers and entertainment and provided

on-site supervision to ensure smooth event execution

. Prepared preliminary event budgets, solicited vendor proposals and

monitored expenses to guarantee all events were conducted on time and

within budget

. Planned promotional campaigns for special events - coordinated the design

and placement of advertisements, oversaw the production of creative media

to include display ads, direct mailings, press releases, posters, fliers

and brochures

Marketing Specialist

Filtrona Extrusion - Tacoma, WA

2006 - 2008

. Marketed and branded Davidson Traffic Control Products a line of

temporary traffic control products (barricades, work zone pavement

markers & delineator posts)

. Created and collaborated with creative agencies on a variety of marketing

collateral including: brochures, cds, videos/movies, white papers,

website content, sales presentations, press releases, newsletters,

print/display ads and direct mail

. National and international tradeshow coordination and implementation

. Prepared and administered $500,000 marketing budget

. Facilitated new product development by providing competitive data

analysis

. Increased sales in 2006 by 22% by creating new marketing programs and

defining new target markets

Marketing Coordinator

Intracorp - Seattle, WA

2005 - 2006

. Provided direction to outside creative teams on marketing collateral

development to ensure that all materials met company brand standards for

Intracorp, a real estate developer/home builder

. Communicated with management, internal departments and vendors to

coordinate special events and marketing campaigns to assure that

deadlines and budgets were obtained

. Tracked and reviewed effectiveness of marketing initiatives and made

recommendations

Marketing Manager

Millennium Digital Media - Bellevue, WA

2001 - 2005

. Directed the marketing of cable television, internet and voice over IP

products including: product rollouts, acquisition campaigns, customer

retention activities, rate adjustments and strategic product positioning

. Developed and executed marketing communications for external customers

utilizing press releases, direct mail campaigns, telemarketing scripts

and bill messaging

. Generated buy in for internal customers by developing customer service

incentives and training programs

. Performed competitive analysis and provided recommendations to Sales and

Engineering for potential new products and pricing

. Administered multi-faceted marketing campaigns including telemarketing,

direct mail, radio, print and direct sales

. Initiated a customer loyalty program and assisted in developing a

customer retention program - customer churn reduction of 7% in 2001

Promotions and Sales Development Coordinator

The Seattle Times - Seattle, WA

1998-2000

. Coordinated the launch of a complex subscriber advantage program working

with cross functional teams and outside agencies by managing multiple

projects to meet deadlines

. Tracked and monitored customer and vendor feedback around new program to

ensure internal and external customer satisfaction

. Maintained project tracking tools for marketing department to assure that

all deadlines were met on time and

on budget

. Oversaw production, inventory and distribution of marketing collateral

. Implemented customer promotions to increase circulation by utilizing in

paper ads, direct mail and special events

Marketing and Public Relations Assistant

St. Mary's County Department of Recreation and Parks - Leonardtown, MD

1992-1996

. Project lead for quarterly Recreation Guide - oversaw layout, writing,

editing, publication and distribution

. Implemented computerized registration process - developed procedures and

forms, maintained the database and trained staff

. Designed promotional materials including flyers, brochures, post cards

and press releases

. Coordinated special events

VOLUNTEER EXPERIENCE

Off Leash Dog Park Task Force

City of Renton

2008 - 2009

. Member of volunteer task force with objective of creating an off leash

recreation area for dogs

. Researched successful dog parks and interviewed key personnel

. Obtained public input through surveys, website and public events and

assembled data and reports into a master plan for presentation to city

council

. Achieved first public funding milestone of $50,000 in November 2008

. Park opened in June 2009!

RENTON PUBLIC LIBRARY

City of Renton

2010

. Re-shelf library media, assist on special projects and help library

patrons with general questions

EDUCATION

Project Management Certification

University of Washington Extension Program Bellevue, WA

Bachelor of Science in Mass Communications & Public Relations

Towson University Towson, MD

COMPUTER SKILLS

Microsoft Word, Excel, Project, Publisher; Adobe InDesign, PageMaker &

PhotoShop

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