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Sales Manager

Bronx, New York, 10471, United States
May 29, 2010

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**** ********* ****** • Riverdale, NY 10471

917-***-**** •

Qualification Summary:

• Strong background in every aspect of management including budgeting, merchandising, scheduling and

employee/customer relations.

• Wide experience in the field of training, assessment, scheduling, and personnel management.

• Wide background in human resources, as well as excellent vendor relations, coordination and negotiation


• Proficient in Microsoft Word, Excel, Outlook, Lotus 1-2-3, AS400, Quick Books, and Retail Pro.

• Fluent in conversational and written Spanish.


A.A.S., Retail Marketing and Management, Community College of Philadelphia, PA

Professional Experience:

Health Capital Investors, Inc., New York, NY 2009-Present

Marketing Associate/Executive Assistant

• Research and create daily agendas for Marketing Department as well as prepare materials for daily executive

discussions and meetings.

• Conduct marketing calls for brokers and health care providers, update and keep current records of client’s

progress on a daily basis.

• Manage a busy multiple line phone system with responsibility for logging all caller information and relaying

calls and messages to the appropriate parties.

• Assist with clerical and administrative tasks including data entry, ordering supplies, sorting and tracking mail,

calendar maintenance, and scheduling of meetings.

• Coordinate travel arrangements for executive staff.

• Utilize Excel to develop spreadsheets and databases for more efficient data tracking and reporting.

D. Porthault, New York, NY 2007-2008

Executive Assistant/Assistant Manager

• Performed all administrative responsibilities including travel arrangements and calendar maintenance for

General Manager.

• Coordinated and monitored new inventory procedures as well as supervised warehouse.

• Provided sales support and handled customer service.

Paul Stuart, New York, NY 2005-2007


• Trained, supervised, and motivated sales team to maximize revenue for the women’s department.

• Managed merchandise operations, developed and implemented strategic merchandising plan.

• Participated in store events and advertising promotions.

Geneste SoHo, New York, NY 2004 - 2005


• Managed and performed all functions of daily store operations.

• Supervised and trained sales staff.

• Met with vendors and selected product

• Merchandised store and changed window displays on a timely basis.

Evelyn Mercado Page 2

The New York Look, New York, NY 2003-2004

Sales Coordinator

• Coordinated and provided consultation in the selection of wardrobe building.

• Developed client book and kept abreast of client’s needs.

J. McLaughlin, New York, NY 1999-2003


• Played key role in company’s expansion of ten additional stores and revenue growth from $5 million to over

$12 million.

• Developed merchandise line plans; selected, assorted and distributed seasonal product offerings.

• Participated in trade shows, handled orders, and maintained open to buy for apparel and accessories.

Hanover Direct/Tweeds Catalog, Weehawken, NJ 1997-1999


• Determined and maximized assortments within the woven and outerwear categories, successfully increasing

category pages from 5 to 8.

• Worked closely with design department in product development in domestic and Asian markets.

• Travel to Asia to attend trade shows and fashion shows.

• Participated in copy writing and catalog layout with creative and marketing departments.

Federated Specialty Stores/Aeropostale, New York, NY 1994-1997

Associate Buyer/Production Assistant

• Worked closely with design in private label programs; provided trend input, reviewed colors and silhouettes;

participated in fit sessions.

• Sourced and developed product in Asia.

• Conducted monthly store visits to review and ensure proper merchandise placement.



• Distributed goods and implemented stock replenishment models to maintain optimal stock levels.

• Analyzed store sales and stock to improve sales projections, recommended stock transfers on a store-by-store

basis to eliminate/reduce overstock positions.

Macy’s Corporate Offices, New York, NY 1982-1991

Executive Assistant

• Maintained statistics reports for all divisions.

• Updated vendor profiles seasonally and yearly in preparation for Corporate meetings.

• Prepared and coordinated all presentations to the Board of Directors.

• Provided administrative support to the department and handled all correspondence.

• Made travel arrangements and calendar maintenance for the Vice President.


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