Manager Marketing

Teresa Borders

**** ******* ***** . *********, ** 40509

859-***-**** h . 270-***-**** c . abjbal@r.postjobfree.com

Marketing & Creative Production Manager

Results-driven marketing leader with dynamic vision for planning and

orchestrating delivery of successful marketing, print-design, sales

collateral, and e-commerce projects.

Proactively manage multiple creative projects from concept through

deployment, ensuring alignment within budget and client requirements, while

spearheading process improvements to drive efficiency and profitability.

Highly productive writer and editor, leveraging expertise in all aspects of

printing to collaborate with cross-functional teams in successfully

completing deadline-driven projects. Affable manager, skilled in

negotiations and dedicated to training, motivating, and mentoring staff for

success.

~ Areas of Emphasis ~

Strategic Marketing Initiatives Content Creation/Photo Shoot

Project Planning/Resource Management Direction

Production Coordination & Scheduling Creative Design & Development

Process Redesign/Improvement Print /Video/Online Media

Consistent Brand Messaging Agency/Vendor Relations &

Copy Writing/Editing Negotiations

Budget Administration/Cost Control

Staff Development & Leadership

Professional Experience

Creative Production Manager, 2007 to Present

Galls, Inc. (A Subsidiary of Aramark Corporation) - Lexington, KY

Envision and direct creative marketing and design projects for multi-

channel merchant and distributor of public safety apparel and equipment

with $200 MM in annual revenues and 600 employees.

Leverage in-depth knowledge and experience of creative copy and photo

production, print management, and production processes to develop and

execute strategic projects that ensure consistency of product branding and

messaging across all marketing collateral and channels. Prepare creative

briefs and plan and maintain all production schedules to deliver all

projects within targeted budget and deadline goals, including annual

catalog and monthly email blasts. Liaise with external creative agencies

and printers, gaining information through RFQs and negotiating best pricing

and purchasing terms. Collaborate cross-functionally at all hierarchies to

allocate staff resources, coordinate projects, and drive process

improvements. Hire, informally train, supervise, and evaluate as many as 15

associates. Maintain comprehensive and accurate records.

Played key role in producing $1MM in annual savings, as well as optimizing

valuable merchandizing and creative production time, by leading catalog re-

styling initiative and eliminating versioning redundancies.

Generated efficiencies and savings of $85K by serving as sole copywriter on

all new copy for 3,500 catalog pages in five major digital and print

catalogs, 500 e-mail campaigns, and numerous promotional materials since

4/2009.

Successfully maintained quality while reducing catalog production cycle by

four weeks, despite 70% reduction in workforce, through refining and

adapting production processes.

Decreased proofing costs by $40/page across 3,500+ pages by implementing in-

house proofing and cut paper costs by $80K for second half of 2010 with

aggressive supplier negotiations.

Delivered panel presentation on "Hottest Creative Tips from the Best in the

Business" in 2008 at the annual conference of Catalog and Multi-channel

Merchants (ACCM).

Executive Business Manager, 2005 to 2007

Progressive Real Estate Groups at RE/MAX - Bowling Green, KY

Formulated and led development of marketing and branding initiatives for

leading area real estate group.

Designed and oversaw production of all marketing collateral to fuel $10MM

in residential property sales. Managed and motivated team of eight sales

professionals, writing and distributing daily inspirational emails.

Planned and adhered to budgeted goals and provided accountability.

Led redesign and update of Website and authored and assembled an extensive

training manual for new agents.

Catalog Marketing Manager, 1997 to 2004 and 1991 to 1994

Camping World, Inc. - Bowling Green, KY

Advanced through series of progressively responsible positions to lead

retail and direct marketing strategy development and project execution for

multi-channel merchant of RV supplies.

Devised and implemented marketing and project plans and budgets for

catalogs, direct mail, and retail flyers. Prepared, analyzed, and

administered annual budget and allocation of project resources. Conceived

and presented creative concepts; produced and edited copy; directed photo

shoots; and approved press color. Managed and mentored creative staff of as

many as eight professionals in rendering quality deliverables. Oversaw

production of all promotional materials, including bi-monthly magazine.

Prepared and administered print and paper RFQs and purchasing orders.

Continually advanced product improvement with detailed analysis, appraisal,

and alignment of performance and outcomes.

*** Gained valuable industry training and expertise in offset printing

processes as

Account Manger for R.R. Donnelley & Sons. ***

Educational Background

Bachelor of Arts in Journalism

Ohio State University, Columbus, OH

Professional Development

Leadership Development Program - Aramark, 4/2008

Computer Proficiencies

Environments: Mac and Windows OS

Tools: Microsoft Office Suite (Word, Excel, Publisher,

PowerPoint, Outlook), Quark Express, Adobe

Photoshop and InDesign, AutoPrice, and various

databases.

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