Herman Garner, MBA
***** ******* ****., ********, ** 44107 Tel:216-***-**** Email: abjb1k@r.postjobfree.com
SALES/MARKETING/BUSINESS DEVELOPMENT
Self motivated manager with nearly ten years experience in strategic planning, sales and marketing, brand
building and budget management. Excellent writing and presentation skills. Ability to identify and
capitalize on market trends. Also adept at leading and developing new business opportunities
RELEVANT MANAGEMENT EXPERIENCE:
Zipkin Whiting Co., L.P.A., Beachwood, Ohio 2009 –
2010
Research Analyst (Specializing in Employment Discrimination)
• Evaluated all potential new client information to determine if clients had viable employment
discrimination claims;
• Presented findings to team of lawyers to determine potential outcome of claims;
• Researched and wrote legal documents to be filed with state and federal courts as well as
Administrative Agencies;
• Designed and implemented electronic filing system which facilitated records retrieval and
maintenance and also enabled better coordination between accounting department and legal
department;
• Developed interview techniques which streamlined information collection and improved the quality
of the information;
• Coordinated numerous services, i.e., court reporters, expert witnesses, economic analysts etc., for
team of legal professionals.
C.Q.R.S. Used Auto Sales, Youngstown, Ohio 2001 - 2009
General Sales Manager
• Management: Managed and directed overall administration and operation of automobile dealership
which achieved an average of 35 sales per month. Re-engineered management methods which
streamlined operations and increased sales;
• Profitability: Created and institutionalized sales methods which increased sales from 10 units per
month to 35 units per month;
• Customer Service: Increased the SSI(sales satisfaction index),from the 80's to 92%. Also
implemented program which increased repeat business;
• Personnel & Supervision: Interviewed, hired, trained and supervised staff members;
• Budget Management: Managed, analyzed, and administered a multimillion dollar budget for
operating expenditures. Responsible for financial performance analysis and business planning and
development functions. Analyzed budget variances and initiated appropriate guidelines to more
aggressively control expenditures and increase profitability. Established budget guidelines to operate
more efficiently;
• Employee Relations: Developed and implemented employee relations programs to increase morale,
productivity and efficiency. Encouraged and supported culturally diverse work environment;
• Advertising, Promotions & Marketing: Organized, coordinated and implemented company's
advertising and marketing strategies into everyday operations. Set up and arranged special activities
and events to promote dealership and its services;
• Media Relations: Worked extensively with media personnel to coordinate advertising for print and
radio. Developed, directed and monitored comprehensive communications and advertising programs
through implementation of various media designed to increase sales;
• Business to Business: Collaborated with local used car dealers to ensure that inventory was
continually refreshed.
Rescue Company, Youngstown, Ohio 1999 - 2001
President and Corporate Executive Officer
• Initiated start-up which had the intent of becoming a leading manufacturer and marketer of a new
and innovative Emergency Location Beacon designed to reduce the response time of First
Responders. The successful launch of the product would have enabled the Company to position itself
with retailers and consumers as a residential and commercial safety product provider and enabled the
Company to introduce and cross market other new products. The Company’s first year revenue
projections were in excess of $50 million;
• Identified product opportunity and Developed Business Plan for the Company. Organized meetings
for the purpose of presenting the business plan to investors and recruiting core employees. Efforts
resulted in more than $250,000 in start-up capital and the recruitment of several key employees;
• Designed strategy to drive sales growth which included developing the market for its core Emergency
Location Beacon by promoting it via a national advertising campaign;
• Coordinated prototype development and negotiated manufacturing agreement with company in
Pacific Rim;
• Initiated distribution agreements for its residential safety products with Wal-Mart, Home Depot and
wholesale distributor Graybar.
EDUCATION:
CLEVELAND STATE UNIVERSITY; M.B.A.
1999
YOUNGSTOWN STATE UNIVERSITY; BA Accounting 1997
Founded campus chapter of Toastmasters International