Sales Manager

***** ***** ****** ***** 612-***-****

Lindstrom, MN 55045

Robyn K. Leverton

Experience April 2007 to Present Thomson Reuters Eagan, MN

Senior Marketer – Risk, Fraud & Investigations Marketing

Work closely with Marketing Manager to build the strategy for Risk, Fraud & Investigations

products for Thomson Reuters. Responsibilities include:

• Effectively launching new Risk, Fraud & Investigations solutions to

various markets, including Law Firm, Collections, Corporate Security and more

• Working collaboratively with the segments and New Product Development

to create online solutions for specific practice areas and markets

• Partnering with Creative to develop effective campaigns, literature and

advertisements for RF &I products

• Acting as subject matter expert, presenting at sales meetings and trade

shows

• Developing tools to better educate the sales team on how to best present

our products to the appropriate audience

• Maintaining the Risk, Fraud & Investigations web pages, providing the

sales force with pertinent information about the products available

• Analyzing and reporting campaign results

• Managing the RF&I Marketing budget

February 2005 to April 2007 International Decision Systems Minneapolis, MN

Marketing Program Manager

Responsible for managing all marketing activities to support IDS’ Pragmatic Marketing

Strategy including:

• Developed and managed the Marketing Department’s annual business plan

• Developed marketing strategy and plans to drive lead generation and

customer retention

• Managed and executed annual User Conference

• Managed and executed all prospect events, including Executive Summits,

Webcasts, and Road Shows

• Effectively managed cross-functional teams to ensure deadlines and goals

for each

project were achieved

• Managed marketing budget to ensure all program elements were produced

within approved budgetary parameters

• Planned and managed major trade events to ensure a positive corporate

image

• Managed outside vendors and contractors to ensure project timelines and

budgets were on target

• Managed inside telesales team

July 1999 to January 2005 Unitron Hearing

Plymouth, MN

Promotions Manager, Marketing

Responsible for managing all promotional efforts for the

U.S. Division of Unitron

Hearing including:

• Planned and coordinated major trade

and promotional events, and customer incentive

trips

• Developed and monitored monthly

sales promotions

• Managed all regional and corporate

training seminars

• Initiated & proofed promotional

literature

• Monitored spending to assure all

program elements were produced within approved

budgetary parameters

• Managed the Select Affiliate preferred

customer program

• Supervised Marketing Clerk

March 1997 to July 1999 Collector’s Resource,

Inc Edina, MN

Program Director, Product Development

• Responsible for managing the Sports

Product Development Department

• Researched, developed and sourced

quality sports programs for sales department

• Effectively managed relationships

outside vendors to ensure product was of the

highest quality

• Prepared monthly matrix detailing

profit margin for all programs

• Developed and sourced front-end

space advertisement programs to generate

inbound sales calls

• Coordinated details for signings with

professional athletes

• Supervised Project Coordinator

August 1994 to March 1997 Asset Marketing

Services Burnsville, MN

Program Manager, Product Development

• Responsible for the implementation and

execution of programs defined by the

• Program Director

• Designed all presentation

packaging for programs

• Worked with vendors to ensure all

program components were of top quality and

arrived on time

• Monitored all program cost sheets

and budgets

• Wrote Program Fact Sheets for

the sales floor prior to release of program

• Monitored all programs to ensure

timely delivery to customers

• Supervised Project Coordinator

•

Education

• 1987-1991 Concordia College Moorhead, MN

• Bachelor of Arts, Communications

• Minor: Business Administration

•

Accomplishments

• Recipient of the 2010 Award of Excellence for work on Westlaw PeopleMap launch

• Successfully launched Westlaw PeopleMap to entire SAM organization NSM ’09,

resulting in three times the projected revenue

• Provided direction for Westlaw PeopleMap award winning collateral

• Redesigned product literature to better suit the needs of user and buyer personas,

utilizing the Pragmatic Marketing strategy

• Consistently increased attendance for ConnectionPoint, IDS' annual user conference,

year over year, while staying within budget

• Facilitated 150% increase in sports memorabilia sales at Collector’s Resource

• Successfully managed and coordinated two Muscular Dystrophy Association Labor

Day Telethons, achieving growth both years

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