Sales Management

SUMMARY

Sales and Marketing professional experienced in fast-paced work

environments demanding organization, strong communication skills and

foresight to provide superior service and obtain expected results under

strict deadlines. Trustworthy, ethical and adept at cultivating long-term

relationships with both clients and coworkers.

Willing to invest necessary time, energy and effort to obtain goals. An

accomplished problem solver and analytical thinker with great interpersonal

skills and the ability to effectively communicate at all levels of

business. Experience with presenting to senior management and representing

senior management in discussions with others inside and outside the

company.

Over twelve years of professional experience in Strategic Planning, Budget

Oversight, Brand Marketing, Internal and External Account Management, and

Administration. A self-motivated professional with a firm grasp of the

importance of teamwork, effective negotiation skills, polished presentation

skills, and boardroom etiquette and manners.

EDUCATION

Master of Science, Florida State University, Tallahassee, FL

Concentration: Sport Administration

Graduated April 2000

Bachelor of Arts, Virginia Tech, Blacksburg, VA

Major: Communications

Graduated December 1995

PROFESSIONAL EXPERIENCE

Senior Associate General Manager

ISP Sports, LLC. Tampa, FL March 2003-Present

(University of South Florida March 2008-Present; Villanova University

March 2003-March 2008)

. Manage and service over 30 accounts at USF and over 40 accounts at

Villanova.

. Over the last 7 years, new business accounted for an average of 32% of

personal sales.

. As a senior leader, provide direction to and mentor other staff

members, as well as other employees throughout the company.

. Recognized as a top seller in 2004, 2006, 2008 & 2009.

. Member of sales team responsible for media inventory representing $3.4

million in sales revenue for leading collegiate media rights holder

with annual sales revenue of $165+ million.

. Sales experience includes radio, television, stadium/arena signage,

coach endorsements, print, internet, and corporate hospitality, as well

as game sponsorships and promotions. Additional sales experience

includes representing ISP Sports in national cross sales efforts with

multiple university properties.

. Create, present and execute proposals and strategies to business

executives and owners.

. Oversee property management including planning of budgets, developing

sales reports, and overseeing signage, game program publications,

internet advertising, corporate hospitality events, and the production

of radio and television broadcasts.

. Additional skills include event management, game/tournament operations,

and game program, ticket, and highlight video sales.

. Major Clients include: Anheuser-Busch InBev, BlueCross BlueShield of

Florida, Gatorade, H. Lee Moffitt Cancer Center, Johnson & Johnson,

Pepsi, Sagicor Life Insurance, Under Armour and USF Federal Credit

Union.

Sr. Account Executive

IMG College (Formerly Host Comm., Inc.) Tallahassee, FL August 1999-

March 2003

(Florida State University)

. Managed and serviced over 40 local and statewide accounts exceeding 25%

of total property sales.

. Eclipsed personal sales goal each year.

. New business accounted for an average of 28% of personal sales from 1999-

2003.

. Managed and oversaw Corporate Hospitality program, including the FSU

Football Hospitality Tailgate, which entertained over 5,000 guests from

1999-2002.

. Assisted with day to day operations of running a property, including

the planning and management of budgets, the development of various

sales and inventory reports, and the organization of a statewide radio

network.

. Represented company in national cross sales efforts with multiple

university properties.

. Athletic Department's Employee of the Month (November 2001).

. Major Clients included: Alltel, Beall's Department Stores, Embarq

(Formerly Sprint), Florida Farm Bureau Insurance, multiple Florida

state agencies and associations, ING and Pizza Hut.

Previous Employers

Florida State University Athletics Department (August 1998-July 1999):

Marketing Assistant

Freddie Mac, McLean, VA (April 1997-July 1998): Trading Floor Specialist

Remedy Intelligent Staffing, Reston, VA (September 1996-April 1997):

Associate

Oak Valley Lawn & Landscape Service, Vienna, VA (April 1992-August 1996):

Co-Founder

OTHER QUALIFICATIONS

. Professional development includes attending 3-4 sales seminars

annually, comprised of team building events, industry best practices,

notable motivational speakers, and Q&A sessions with leaders in the

marketing and advertising industry.

. Practice customer driven approach where each client's time and monetary

investment is valued.

. Diligent with follow through of all commitments and execution of

fulfillment items.

. Proven ability to work individually and as a part of a team.

. Present and conduct multiple meetings daily with high level management,

with efficiency, care and timeliness.

. Attentive listener with the ability to evaluate information critically,

carefully and objectively.

. Ability to communicate effectively with both internal and external

customers.

. Proficient knowledge of Microsoft Office, Salesforce.com (CRM),

Internet and Adobe Photoshop.

COMMUNITY INVOLVEMENT

. Greater Tampa Chamber of Commerce Member

. H. Lee Moffitt Cancer Center's Partners Group

. Hilda B. Turner Elementary PTA and "Dad's Club" Member

. Member of St. James United Methodist Church

. New Tampa Little League Parent Volunteer

. Officer of Home Owner's Association

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