Marketing Manager

Suzanne F. Smith

**** ******* ****** ( Salt Lake City, Utah 84105 ( Cell: 630-***-****

abj9w3@r.postjobfree.com

Marketing and Communications /Branding/Strategic Management

Senior level executive with over 15 years of comprehensive experience

developing and directing successful marketing and communications strategies

for diverse agencies and industries: agriculture, manufacturing, real

estate, pharmaceutical, training, education and non-profit. Able to solve

complex business challenges with clearly defined strategies that drive

change, revenue and growth in markets. Adept in customer insight and

strategic brand planning across integrated communications platforms. Just

slightly below genius-level creative thinker and problem solver, with

extensive experience in creative direction.

CORE COMPETENCIES

Marketing and Communications ( Fundraising ( Public Relations ( Media

Relations

Strategic Business Planning ( B2B and B2C Advertising

Branding ( Multi-Channel Marketing ( Product Management ( Agency Operations

( Client Relations Employee Relations ( Profit Building ( Operational

Streamlining ( Target Marketing

Account Management, Expansion and Retention ( Team Leadership and

Motivation

NON-PROFIT EXPERIENCE AND ACHIEVEMENTS

WorldVenture, Littleton, CO ? 2007 - September 30, 2010

A worldwide nonprofit humanitarian outreach organization serving over 1K

ministries and missionaries in 65 countries around the world.

Director of Marketing/Communications

Initiate and direct all communications efforts for mass marketing

strategies, including web, broadcast, multi-media, donor relations,

fundraising, foundation and grant appeals, as well as community relations

and events. Provide strategic and creative direction on high profile

products and services, campaign development and roll out. Manage a budget

of $1M and 10 direct reports.

o Conduct marketing needs analyses, marketing communications audit,

department restructuring and team building.

o Executive producer of a 30-minute PBS style, HD documentary about a child

sponsorship ministry in Uganda, Africa. Currently preparing strategic

national roll out.

o Oversee donor communications, including mass communications from

corporate office, receipting, products/services introductions.

o Oversee development of marketing collateral for missionaries and provide

training and education.

Key Initiatives for Bottom Line Impact:

o Restructured the Marketing /Communications Department, which shortened

project completion turnaround time, corrected budget allocations, and

aligned job roles with strategic objectives.

o Reduced budget expenses 60% by eliminating non-revenue generating

products.

o Orchestrated a local community outreach for children in foster care in

Colorado and child sponsorship ministries in Uganda which was endorsed by

the governor of the state and the mayor.

o Raised grant money to fund 120K web upgrade project to include an online

email marketing module that is integrated with the CRM and provide

analyses and reporting on customer preferences.

o Initiated and launched the first radio program, Missions on the

Frontline, a talk show that brings together global thought leaders,

mission experts and theological front runners in a discussion format with

the president of WorldVenture. Serve as executive producer for this

nationally syndicated program.

o Raised 50K per quarter for the last two years for global relief and

development crises. Recent Pakistan emergency relief fundraising is close

to 100K over a six week period.

Suzanne F. Smith Page Two

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Malcolm Marketing, St. Charles, IL(2001 - 2003

A three location, full-service marketing communications company with the

Chicago office generating $20M in revenue with 11 staff.

Vice President - Account Executive

Established strategic marketing communications plans for clients while co-

directing Chicago branch client relations and creative operations.

Orchestrated marketing campaigns for product launches and corporate events.

Instituted multi-channel approaches to market, print collateral, internet

and multi-media presentations, national sales meetings and tradeshow

events. Influenced company culture change to positive perceptions through

enhanced employee communications, training and education, staff meetings

and setting clear expectations.

o Raised revenue of two clients to $500K during first quarter of tenure.

o Established procedures for tracking cost, time, resources and supplies,

and launched File Maker Pro utilization that improved production

processes and procedures.

Aquascape Designs, Inc., Batavia, IL(1998 - 2001

Directed all aspects of marketing communications for one of the top 100

fastest growing companies nationwide.

Director of Public Relations

w Developed, directed and implemented numerous high-profile public

relations events such as Parade of Ponds, Ponds for Kids, and River Sweep

Conservation and Cleanup.

w Provided conceptual and creative direction for tradeshows, national

exhibitions, seminars and workshops.

w Directed, published and launched the flagship consumer magazine Aquascape

Designs.

w Developed marketing and training materials for distributor channels for

instruction on introducing new products, developing marketing strategies,

maintaining employee satisfaction, participating in community outreach,

and working with the media.

w Managed the development, design, production and print of a quarterly 120-

page catalog distributed nationwide.

w Secured over 25% new distributor contacts through developing and

directing annual media plan and mailing list procurement.

Babson Bros. Co., Naperville, IL(1992 - 1998

The number two North American agricultural manufacturer of equipment and

supplies.

Marketing Communications Manager

w Directed marketing communication efforts, managed graphics department and

personnel,

liaised with contracted advertising agencies and vendors and oversaw

development of sales and marketing collateral materials for new product

development and roll out for both the equipment and chemical business

units.

w Managing editor for Dairy Illustrated, a quarterly magazine published in

two languages and distributed across North America and various locations

worldwide. Received several regional American Marketing Association

awards for editorial content and design.

w Supported technical writers for new product introductions, including

marketing collateral materials, multi-media presentations and trade show

events.

w Primary contact for media relations and correspondence as well as

developed press releases, feature stories and liaised with media and

industry experts.

1256 Sherman Avenue ( Salt Lake City, Utah 84105 ( Cell: 630-***-****

abj9w3@r.postjobfree.com

Suzanne F. Smith Page Two

Continued...

Babson Bros. Co., Naperville, IL(1992 - 1998

The number two North American agricultural manufacturer of equipment and

supplies.

Marketing Communications Manager

w Developed shareholder annual reports and corporate newsletter. Oversaw

employee communications and internal communications to sales force, as

well as all business communications to the dealer organization.

w Worked directly with the president to draft confidential communications,

presentations and speeches.

College of DuPage, Glen Ellyn, IL ( 1991 - 1992

One of the largest community colleges in the U.S.

Professor

w Responsibilities included curriculum development and instruction of

advertising and design courses from fundamental to senior level courses.

Developed, directed and hosted the first annual portfolio presentation

night.

w Developed a mentoring program bringing senior level advertising and

marketing executives in on a quarterly basis to provide Q&A sessions and

portfolio critiques.

w Developed the first cross-departmental graduating senior course with the

English and Communications departments to include resume writing,

presentation skills and public speaking.

Arthur Andersen & Co., St. Charles, IL (1983 - 1991

Creative Director

The international training center for an international accounting and

consulting firm.

w Managed the Creative Services department with a team of 30 employees at

three locations.

w Oversaw creative/publishing/technical writing/editorial groups providing

support services to executive level management, training and

instructional departments, and all business units.

Career Note: The time gap in my career included becoming a full-time foster

care parent, a move to Colorado, and several consulting projects prior to

my current full-time position with WorldVenture.

EDUCATION

Bachelor of Arts in Art, with a minor in Psychology, College of St.

Catherine, St. Paul, MN

Associates Degree in Advertising and Design American Academy of Art,

Chicago, IL

On going continuing education courses and certifications.

References available upon request.

1256 Sherman Avenue ( Salt Lake City, Utah 84105 ( Cell: 630-***-****

abj9w3@r.postjobfree.com

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