Erika Van Hove
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**** ****** ***** *****, **** 84093 ********@*********.*** 801-***-**** / 801-***-****
Effective marketing professional with experience in product and market management, market
research, marketing communications and sales. Demonstrated ability to lead teams and
smoothly manage complex projects to successful completion of corporate objectives while
focusing on maintaining commitment, consensus and communication among stakeholders
and participants. Highly dedicated, resourceful, thorough, analytical and creative. Experience
in diverse industries including mining, food, insurance, real estate services and nonprofit.
Marketing Experience
Career Chronology Graymont - Marketing Analyst, Consultant to Graymont
Developed and managed new-to-the-company marketing services to be delivered
Graymont from the expanding Marketing Department of this third largest North American lime
Marketing Analyst
company. Managed advertising and promotions, website (www.graymont.com), events,
Consultant to Graymont
trade show booth, marketing services suppliers. Produced maps, volume forecasting
Salt Lake City, UT
2005-2009 tools, industry databases and segment research reports.
• Designed and produced ads and collateral with new cohesive “branded” graphic
Summit Accommodators
Account Executive design.
Sandy, Utah
• Managed photography program creating extensive library of plant operations
2004
and product photo files.
Sandy Area
• Managed corporate website of over 200 pages; authored press releases and new
Chamber of Commerce
content.
Membership Director
• Coordinated seminar for construction professionals resulting in an anticipated
Sandy, Utah
2003
increase in product usage of at least 25% and the cementing of relationship with
customer/co-host.
New York Life Insurance
Registered Representative • Developed database framework of EPA emission data from all US power plant
Salt Lake City, Utah
stacks to create a proprietary lime usage forecasting tool.
2002-2003
• Conducted and presented results of investigation regarding future use of an ad
Experience prior to 2000:
agency for corporate marketing and advertising initiatives with an emphasis on
Marketing Consultant
branding.
Sandy, UT
Paria Group
Analyst/Project Manager
Lamb Weston, Inc. - Product Manager
(now PGM)
Orem, UT Managed product line, new product development and two market segments for this
major supplier of frozen potato and dough products to the foodservice industry.
Kohl’s Department Store
Point of Sale Supervisor
• Expanded product line from five to thirteen items allowing for market expansion.
Wheaton, IL
• Introduced expanded product line to new segment, sales of new items accounted
Marketing Consultant for 20% of product category in two years.
Vancouver, BC, Canada
• Instigated and managed product improvement program resulting in R&D “fix” of
Marketing Consultant formulation problem.
Portland, OR
• Managed market investigation of a dozen concept niche products for new segment,
resulting in development of several.
Lamb Weston, Inc.
• Wrote and executed marketing plans for two market segments.
Product Manager
Market Analyst
• Published company confidential market report/sales guidebook for entering new
Portland, OR
market segment.
(now Tri-Cities, WA)
• Managed new product development for three major chain customers.
The Pillsbury Company
• Compiled and coordinated production of comprehensive sales aids literature
Project Administrator
package consisting of twenty new pieces for unique market segment.
Minneapolis, MN
• Team leader of company's participation in numerous trade shows and conferences.
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Erika Van Hove
Sales Experience
Summit Accommodators - Account Executive
Skills and Education
Business developer for new Salt Lake office of 1031 real estate exchange service.
• Exceeded first year sales expectations by 50%.
Business Development
• Managed CE classes averaging 5 per month with 12 - 50 Realtors in attendance
per class.
Client Relations
Sandy Area Chamber of Commerce - Membership Director
Provided Chamber membership opportunities to local business owners. Member liaison
Sales Achievement
to Board of Directors and staff.
Presentations • Exceeded sales quota; new memberships accounted for 15% of total after 6 months.
• Executed two large scale membership drives utilizing teams of volunteers.
Writing/Editing • Facilitated Chamber functions at 3 weekly networking groups and special events.
Event Management New York Life Insurance - Registered Representative
Provided customized financial products to individuals and businesses using client
Public Relations focused consultative sales techniques. Maintained superior customer service, advocacy,
support and follow through.
Team Leadership
• As new agent, achieved corporate recognition for sales performance.
• Outstanding performance secured early participation in New York Life's advanced
New Product Development
corporate training event.
Project Management Market Research Experience
Product Life Cycle Lamb Weston, Inc. - Market Analyst
Consumer and market analyst responsible for research on all Lamb Weston products
Graphic Design
and markets.
• Integral team member of Corporate ID Study group, results produced broad
Website Management
changes in creative style and increased understanding of corporate image.
• Designed and managed the execution of numerous product taste tests, focus
Market Research
groups and opinion surveys.
• Established credibility of supplier-sponsored research to our customers.
MS Office Proficiency
• Instituted new statistical techniques, research procedures and documentation
standards.
The Pillsbury Company - Project Administrator
National execution of consumer tests for all Pillsbury Food Divisions.
Bachelor of Arts:
• Mastered project management, test design, questionnaire design, sensory
University of Wisconsin
evaluation, scaling, field execution, test documentation, test product management,
Madison, WI
more.
Paria Group - Analyst/Project Manager
Post Graduate Business Coursework:
Managed data collection projects for this market research field service.
University of Minnesota
• Established professional relationships with clients resulting in pattern of repeat
Minneapolis, MN
business.
Portland State University • Rescued complex study containing client errors, salvaging study and client’s
Management, Math reputation.
Portland, OR
Marketing Consultant
Conducted specialty marketing and research projects for US and Canadian based
College of Dupage
clients. Industries researched: telephone services, recreation/gaming, recycling,
Wheaton, IL
industrial painting, hospitality, nonprofit.
• Conducted comprehensive survey for local church, results gave unbiased framework
for architectural design of new facility.
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8967 Altair Drive Sandy, Utah 84093 ********@*********.*** 801-***-**** / 801-***-****