MELISSA FERGUSON Cellular: 914-***-****

*** ** **** *******, ***********, FL 36702 abj9v7@r.postjobfree.com

CAREER OBJECTIVE

Seeking a position in an esteemed company where I can utilize my

experience and dynamic skills.

CAREER SUMMARY

Self-Motivated and driven. Excels in meeting and exceeding sales

quotas, administrative, customer service, customer retention,

corporate relationship building, and product marketing. Proficient in

Microsoft Word, PowerPoint, Delphi, Galaxy, Lotus Notes, Outlook, and

database management.

PROFESSIONAL EXPERIENCE

THE WESTIN NEW ORLEANS, New Orleans, LA

Wedding Block Rooms Sales/Sales Coordinator/Administrative Assistant

3/2010-9/2010

. Coordinator/Administrative Assistant to 5 Sales Managers in a 4 Star/4

Diamond Hotel

. Responsible for daily/weekly sales reports, credit reports, labor

reports, scoop sheets

. Lead distribution and phone inquiries

. Responsible for all Wedding Room Blocks, checking availability,

guaranteeing rates, writing proposals and group resumes

. Ensured all group resumes were distributed on time

. Created a Standard Operating Procedure Manual for the General Manger

on how to run the hotel efficiently and effectively

. Correspondence between sales managers and leads

. Assisted Catering and Convention services when needed

RAZZOO PATIO BAR, New Orleans, LA

Master of Ceremonies-Production

12/200

7-7/2010

10/200

1-4/2002

10/199

5-9/2000

. Responsible for daily sales numbers and customer retention

. Provided live entertainment for the #1 bar in New Orleans for every

weekend including every major festival and event in the New Orleans

market. Consistently requested for major events and private parties

. Hosted the highest grossing happy hour with sales over $30,000 in a 10

hour period, consistently grossed over $12,000 in sales daily

. Trained the production staff on stage presence, crowd management and

brand awareness

. Implemented and coordinated promotional activities with Sales

Representatives and District Managers

. Work directly with local radio Sales Representatives and New Orleans

top DJ's to increase media coverage, sales and attendance for special

events and various music recording artists

Other MC work

. Co-Hosted BULLRUN 2009 with musical artist Vanilla Ice

GRAVITY FITNESS AND SPA, Le Parker Meridien, New York, NY

Sales Director/Corporate Sales Director

11/2006-8/2007

. Oversaw Sales Department

. Hiring, training and evaluating of sales staff

. Attended morning meetings with GM of Operations

. Provided leadership, direction and management to sales team

. Effectively handled administrative situations and member objections

. Achieved and exceeded monthly sales goals and new account development

as set forth by management

. Kept abreast of industry trends and local competitors

CONTINENTAL AIRLINES, Newark, NJ

In-flight Crew- International Flight Attendant

4/2005-6/2006

. Responded and provided leadership during and emergency, including

aircraft evacuation and unusual situations

. Ensured compliance of Federal Aviation Administration (FAA)

Regulations

. Proficient in Crew Resource Management, as well as working

independently

. Worked in accordance with established procedures and performance

standards

. Responded to customer medical situations as well as perform first aid

to ill or incapacitated customers (AED, Oxygen)

. Maintained order and handled unruly or irate customers

AWARDS:

Recipient of 2 Orchid Awards for Excellence in Customer Service

HEINEKEN USA, INC, New Orleans, LA

On Premise District Manager

4/2002-6/2004

. Developed incremental sales through creative promotions, special

events and staying abreast of industry knowledge

. Increased On Premise depletions over 65 percent

. Championed the On-Premise segment by winning at point of purchase,

building lasting trade relationships, and building effective fact-

based sales presentations to distributors/customers

. Collaborated with multiple divisional contacts consisting of sales

team, brand team, channel development managers, brand marketing

managers, and distributor managers to effectively plan and

successfully execute special events to increase incremental sales in

various markets throughout the Gulf Zone

. Responsible for securing Heineken as the exclusive import beer and

sponsor for all SuperFly Production Jazz Fest After Shows

AWARDS: Recipient of the "PRESIDENTS STAR PERFORMER" award 2003

Received numerous bonuses throughout employment for

achieving/exceeding sales goals

FOUR SEASONS RESORT MAUI, Wailea, Hawaii

VIP Childcare Provider /Spa Front Desk Coordinator

11/2000-6/2001

. Provided childcare for the hotel's VIP/A-List Celebrity guests

. Coordinated activities and excursions to provide an educational

environment in which the children could get the most out of their

vacations on Maui

. Ensured the safety and well being of the children

. Maintained a high level of confidentiality and extreme discretion

while working with A-List Celebrity clients

. Sales/Reception at the Spa at The Four Seasons Maui

EDUCATION

LOYOLA UNIVERSITY, New Orleans, Louisiana

Bachelor of Arts in Communications / Marketing

SPECIAL TRAINING

Medical Terminology/ Anatomy and Physiology 2009

Emergency Medical Technician/MAST/Defibrillation 1994

NYS Lifesaving Award 1994

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