Sales Representative

Gina Edler, RPh.

* ******** ***** ( Aliso Viejo, CA 92656 ( ( 949-***-**** ( (

abj9uj@r.postjobfree.com

Accomplished Pharmaceutical Sales Specialist

EXPERTISE IN SPECIALTY BIOTECHNOLOGY AND PHARMACEUTICAL PRODUCTS

Highly dynamic, relationship centered sales and marketing leader with

expertise in specialty call point development for start-up and existing

divisions within the healthcare industry. Change agent with talent for

developing highly effective business and territory plans. Innate ability

to motivate and influence others to help accomplish corporate goals and

objectives. Exceptionally skilled in partnering with specialty physicians,

pharmacists, and hospitals systems to build long-term relationships. Self-

motivated achiever with excellent account management skills and the

initiative to consistently meet and exceed sales goals. Licensed

Pharmacist with a broad knowledge of anatomy, physiology, and disease state

management.

Professional Experience:

Otsuka America Pharmaceutical, Inc. ( Rockville, MD (HQ)

2002 - 2009

Executive Neuroscience Specialist (2008)

Successfully launched antipsychotic Abilify, oral and IM, also sold EMSAM,

in co-promotion with BMS in start-up division encompassing Orange County,

East Los Angeles, and parts of the Inland Empire. Key accounts included

Psychiatrists, Neurologists in private and group practices, Anaheim,

Fullerton, LaPuente, Pomona CMHCs, Child & Youth Services, Lanterman

Developmental Center, Western Medical Center- Santa Ana and Anaheim,

Coastal Community Hospital, St. Josephs Hospital- Orange, Citrus Valley and

Aurora Behavioral- Covina, Corona Regional Med. Ctr., Pomona Valley Hosp.

Major Accomplishments:

. 2008 Promoted to Executive Neuroscience Representative

. 2008 Ranked #9 in Nation and #7 in Region- Top 25%

. 2007 Awarded Corporate PDP Internship (Professional Development Program)

. 2007 Awarded Basic Training Corporate Internship

. 2007 Ranked #11 in Nation and #9 in Region

. 2005 Presidents Club winner- Ranked #3 in Nation- Top 10%

. 2003-2008- Successfully launched Abilify and consistently achieved sales

goals. Grew Territory MS by 4% to 7% each year. Using IMS data; MS in

Q4/2003= 3.4%, by Q4/2008 MS= 19.2%. Achieved sales goals through

devising and implementing highly effective business growth plans. Skilled

at identifying market trends, key business drivers, and developing

tactics to accomplish sales goals.

. April 2003- Secured Orange County Mental Health formulary account by

collaborating with county

Administrators and colleagues. Grew County physicians MS 5.3% and

overall Territory MS 4.0%.

. 2003- 2004 Awarded CST Sales and Marketing Liaison role- Collaborated

with corporate Marketing team and district members to facilitate the

roll out of new marketing materials and initiatives.

. 2003-2008 Received "Exceeds Expectations" rating on Performance

Evaluation for Call Activity, Business Plan Development and

Implementation, Selling & Product Knowledge, Commitment to excellence,

Collaboration, Customer Focus, and Corporate Compliance.

. 2003 & 2004 Attained "Distinguished" rating on Performance Evaluation for

Leadership- Asked to assist in training the Primary Care Sales force on

Abilify, developed and delivered a presentation to district and

management on State Legislation Prop 63 and potential impact on business,

conducted Knowledge Management Teleconference with district to improve

product knowledge.

. 2003 & 2004- Organized and Implemented 3 KOL District Star Tours

. 2004- 2009- Identified & developed local KOLs into highly utilized

local & national speakers.

Eli Lilly & Company ( Indianapolis, IN (HQ)

1997 - 2002

Senior Neuroscience Representative (2000-2002)

Neuroscience Representative (1998-2000)

Sales Representative (1997)

Successfully launched anti-psychotic Zyprexa and oversaw sales and

marketing functions for both Zyprexa and Prozac in Orange County,

California. Key accounts included Psychiatrists, Neurologists, and high

volume primary care physicians in private and group practices, All Orange

County CMHCs, All OC Community Hospitals plus UCI Medical Center, Fairview

Developmental Center, long term care and correctional facilities.

Additionally, sold insulin, antibiotics, and H2 antagonists within the

specialty market. Consistently met and exceeded quotas.

Major Accomplishments:

. 2001 Achieved 108% to Quota overall

. 2001 Attained 130% to Quota Institutional, Rank #12 in nation- Top 10%

. 2001 Golden Sword Award for Top 1% Prozac sales in Nation

. 1999 Achieved 120% to Quota Zyprexa retail Q1- awarded recognition trip

. 1998 Top 15% overall Sales in Nation

. Mastered the art of cultivating and developing accounts including

gaining access to doctors, and

developing local and national KOL speakers.

. Orchestrated and implemented regional KOL Speaker Tours.

Education:

Bachelor of Science in Pharmacy

Oregon State University ( Corvallis, OR

Additional Training and Licensure:

. Registered Pharmacist, Oregon

Affiliations:

Board of Directors- Mental Health Association- Orange County

2003- present

. Elected to Executive Committee, Secretary- 2005-2007

. Chairman- Community Service Awards planning committee- 2007-2008

Core Competencies:

( Strategic Selling and Business Planning ( Budget

Development and Cost Controls

( New Product Launches and Introductions ( Start-Up Operations

and Compliance

( Territory Development and Prospecting ( Market Trend

Analysis and Forecasting

( Product Presentations and Training ( Relationship

Building and Retention

( New Sales and Marketing Initiatives

Gina Edler 949-***-**** (

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