ROCKY J. SILVESTRI

*** ***** **** **** **********, NY 11743 516-***-****

abj962@r.postjobfree.com

EDUCATION

University of Connecticut, Storrs, CT

Master of Arts in Sports Management and Education, August 2006

Bachelor of Arts in Psychology May 2003

RELEVANT EXPERIENCE

Hofstra University Athletic Department, Hempstead, NY

Director of Marketing for Intercollegiate Athletics

April 2009 - September 2010

. Developed all marketing and ticket sales plans, game day scripts, special

presentations as well as enhanced student interaction at games to produce

a traditional college game day atmosphere

. Worked with all media partners and corporate sponsors on fulfillment and

advertising campaigns that supported the athletic department

. Facilitated all aspects of the Hofstra Athletic website GoHofstra.com

including but not limited to graphic design, web streaming of live

events, interactive polls, as well as ticket sales and promotional pages

. Supervised all social media efforts for the athletic department including

Facebook, Twitter, MySpace and Foursquare

. Managed a staff consisting of 20 undergraduate students to run all in-

game corporate sponsor promotions, outside events, web development, and

web streaming

. Assisted with community service initiatives and projects for the Hofstra

Student-Athlete Advisory Committee

. Served as the Hofstra Athletic representative on a variety of campus

committees including Freshmen Welcome Week, Hofstra Orientation,

Homecoming, Hofstra's 75th Anniversary Celebration Planning Committee,

and Hofstra for Haiti

Assistant Director of Athletics for Marketing and Promotions

June 2007 - March 2009

. Oversaw ticket sales efforts that resulted in a 48% revenue increase from

$284,377 in 2006-07 to $420,798 in 2007-08

. Managed all media partners and executed all advertising campaigns that

supported the Hofstra Athletic Department

. Designed the athletic department's new website GoHofstra.com which is

partnered with Neulion

. Implemented the first summer telemarketing program for season ticket

solicitation of Hofstra Men's Basketball

. Produced and coordinated all game day scripts and special presentations

for all athletic events

University of Connecticut Athletic Department, Storrs, CT

Assistant Director of Marketing / Ticket Sales and Fan Development

August 2004 - May 2007

. Directed all advertising campaigns and media trade agreements that

supported the Division of Athletics

. Developed sales and marketing strategies that produced record ticket

sales for both the 2004 and 2005 football season

. Supervised all activities promoting ticket sales at on-campus events as

well as events around the state of Connecticut

. Continued to contract all half-time activities (professional and non-

professional) for both basketball programs

. Coordinated public address announcement scripts at all UConn Men's

Basketball home games

. Gameday producer for the first and second round of the 2005 and 2007

Women's Basketball NCAA Tournament as well as managed in-game promotions

and game-day operations for the 2004 UConn Football program

Athletic Marketing Assistant

August 2003 - July 2004

. Managed in-game promotions and game-day operations for the 2003-04 NCAA

National Champion Men's Basketball program and 2003 NCAA Women's Soccer

National Runner up

. Contracted and coordinated all half-time activities (professional and non-

professional) for both basketball programs

. Facilitated and maintained corporate sponsorship fulfillment

. Managed a staff of 35 undergraduate students to run all in-game corporate

sponsor promotions

. Coordinated public address announcement scripts at all Women's basketball

home games

Student Ticket Representative

December 2001 - June 2003

. Assisted season ticket-holders and UConn Club members with questions,

inquiries, or purchases regarding to all ticketed UConn athletic events

on the Paciolan ticketing system

. Created and implemented marketing strategies and tactics for phone-based

solicitation and football season packets

Student Marketing Assistant

September 1999 - May 2003

. Coordinated all game day marketing activities including set-up tables,

corporate banners, promotions and contests, as well as pre-game fan fest

activities

. Assisted with pre-game corporate sponsor receptions at home basketball

games

COMPUTER SKILLS

. Microsoft: Access, Excel, PowerPoint, Publisher, and Word

. Web: Titan (Neulion software program) and Windows Media Encoder

. Adobe Design: Illustrator and Photoshop

. Working knowledge of Paciolan, Provenue and Ticketmaster

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