Sales Manager

Steven T. Lyons

319-***-**** (C)

319-***-**** (H)

**** ********** ******

Iowa City, IA 52245

OBJECTIVE

Energetic, detail-oriented, and motivated worker with excellent management,

communication, and interpersonal skills driven by strong work ethic and a

desire to be part of a dynamic team.

QUALIFICATIONS SUMMARY

Conscientious worker with over 25 years' experience in a wide variety of

sales and marketing positions. Experienced at training and building

cohesive teams by identifying individual strengths, providing direction and

creating an environment for growth to achieve organizational goals.

AREAS OF EXPERTISE

Budget Planning Leadership Project Management

Trade Shows Analyzing Marketing

Planning/Development Market Research Team Player

Sales (B2B) Account Development Advertising

Organizational Skills Supervision Team Building

PROFESSIONAL EXPERIENCE:

Schmitt Telecom Partners

Present

Account Executive

Working as sales representative to expand business into new region.

Calling on business owners of all types to sell telephone systems and other

telephony needs. A great deal of prospecting, but also proposal

preparation and presentation.

Countryside Publishing Company 2003-2007

Account Manager

Working as "front-end" sales representative to sell homebuilders a

marketing/consulting program under which Countryside Publishing contacted

the builder's suppliers for sponsorships. We created brochures, CD-ROMs,

websites, and TV programs depending on the builder's interests. I was the

top front-end sales person generating revenue per project that was twice

the company average. Recognized as member of President's Club for sales

achievement.

American Family Life Assurance of Columbus (AFLAC)

2002-2003

Agent

Selling supplemental insurance in a two-step process. First step was

negotiating with company management to provide AFLAC insurance as a benefit

to their employees. Second step was describing various policy benefits to

employees and enrolling them as policyholders. Earned "Certified

Enrollment Specialist" designation. Required significant cold calling.

Marshalltown Trowel Company 2001-2002

Marketing Manager

Managed staff of five, providing all aspects of marketing support to

worldwide markets, including new product development, media, trade shows,

sales literature, product catalogs, point of sale materials (POS),

packaging, sales promotions, and a growing Internet presence. Worked with

outside vendors and multiple ad agencies.

Marshalltown Trowel Company 1989-2001

Marketing Services Manager

Essentially the same duties as Marketing Manager but less involvement with

product development and sales promotions. Continued to manage customer

service function. Expanded scope of marketing department from two people

to six, adding additional marketing duties. Began doing catalog layout in-

house which saved enough money to enable four-color images without overall

cost increase. In-house layout shortened production time by two-thirds.

Marshalltown Trowel Company

1987-1989

Marketing Services Coordinator

Hired as first person ever in marketing. Managed customer service

department. Worked with printers to create literature. Initiated first

company newsletter. Made all arrangements for 10 trade shows a year, and

two annual events for 100+ field sales force.

Hyster Company

1978-1987

Manager, Advertising & Sales Promotion

Held a variety of marketing positions of increasing responsibility.

Started as Order Administrator for Special Products, then Senior Order

Administrator, New Products Coordinator, Market Research Analyst, Market

Research Supervisor, Senior Sales Trainer, and finally Manager, Advertising

& Sales Promotion.

SELECTED ACHIEVEMENTS:

PROJECT MANAGEMENT

. Developed nationwide sales presentation schedule with various

dealerships in an effort to increase sales and market share.

Resulted in market share increase of 10% and a proportionate unit

sales increase.

. Worked with an outside agency to create first ever website for

Marshalltown Trowel Co. Resulted in industry trade magazine

bestowed an award and called it "slick."

. Oversaw conversion of product catalog from black and white line-art

to 4-color photography in an effort to update the image of the

company. Resulted in a catalog that was well received by customers

and sales reps that won multiple awards from industry trade

magazines.

BUDGET PLANNING

. Created an annual budget based on sales targets so there would be a

plan with tactics and parameters to achieve those goals. Resulted

in consistently growing sales while keeping costs within budget.

. Created an annual budget for advertising based on the editorial

calendars of industry periodicals so we could satisfy specific

sales goals and reach targets most effectively. Resulting in

budgets that were consistently approved by management.

. Created a budget for "Invitation to Compare" project, a yearlong

program designed to increase sales of a specific class of lift

trucks, anticipating startup costs and continuing expenses.

Resulting in approval by management and it operated for the entire

year within budget.

STRATEGIC DECISION MAKING

. Evaluated a multitude of magazines and trade shows, annually, to

determine which best suited our marketing plan and which fit our

budget to reach desired audience. Resulting in staying within

budget while sales reached new highs each year.

. Approved catalog copy for each new tool introduced, decided where

the tool would appear in the catalog, and how it would be launched

to our sales network. Resulted in the proper attention being paid

to major introductions so they consistently reached sales

projections.

. Decided best way to word questions when writing market research

questionnaires to get answers that satisfied what we needed to

learn, as well as the sequence of the questions so the survey

flowed efficiently.

EDUCATION:

Eastern Illinois University, Charleston, IL. BS in Business, Marketing

major.

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