PETER SERRO

**** ******** ******* ? Sparta, Tennessee 38583

931-***-****

abj84v@r.postjobfree.com[pic]

MARKETING/ADVERTISING/DESIGNER

Art Director Magazine Publisher/Editor Production Coordinator

Dynamic, intelligent, vision-driven leader with strategic, efficient

production track record. Highly intuitive professional and creative

problem solver, adept at steering individuals and teams to deliver

impressive results. Thrives on pushing the creative envelope during

critical time sensitive, near impossible deadlines.

Offers international experience; have routinely traveled throughout Europe

to study international trends to spearhead advertising strategies to

increase product awareness and positioning.

Skilled in reducing advertising costs while increasing client's

effectiveness and functionality through consumer education and successful

market leverage with Fortune 500 companies and non-profits alike.

EDUCATION: - 2-BFA's Arcadia University 1989 (Glenside, PA)

Majors: Graphic Design & Photography Minors: Business Marketing & Music

CAREER TRACK:

FREELANCE GRAPHIC DESIGN - July 2009 to Present

CREATIVE CUISINE CATERING - Owner/Chef - Sparta, TN- May 2008 to

Present

TRADEMARK PRINTING - Cookeville, TN - December 2008 to July 2009.

. Ad Agency Quality Graphic Design incorporating both MAC & PC

platforms.

. Oversee all pre-press / RIP for offset printing presses & digital

imaging.

. Process & develop films on Linotronic 300 & Devotech devices.

. Operate wide-format inkjet.

. Coordinate production flow.

O'CONNOR FISH HOUSE - Sparta, TN - June 2007 to September 2007

. Kitchen Manager.

. Restaurant Start-up Assignment.

. Restaurant Signage and Kitchen/Store Remodeling.

. Menu Development and Pricing.

. Overseer of Food Ordering and Scheduling Staff.

TENNESSEE LIFE MAGAZINE - Clarkrange, TN - January 2007 to January 2008

(Quarterly periodical of the Upper Cumberlands, TN with a circulation of

20,000)

Freelance Creative Director/Co-Editor

. Researched printers nationwide, investigating various print methods,

calibration of proofing systems, and paper grades vs. weights to

ensure quality and production logistics.

. Pre-flight/pre-press & final decision in acceptance of production

proofs.

. Delegated assignments to design staff concerning ad designs, client

positioning, and overall content.

. Attended board meetings with publisher, sales staff, design team, and

printer.

VISIVO MARKETING GROUP - Sparta, TN - 2005 to December 2008

(A 20 year old industry recognized sign and marketing company formerly

located in New Jersey, serving clients such as The United States

Government, Clear Channel Entertainment, Habitat for Humanity, AT&T,

Prudential, and Lucent Technologies)

Art Director

. Led creative team, conceptualized and drove branding guidelines for

new clients, adding the company's growing southern region client base.

. Increased production by 62% through purchases of new updated software,

business equipment, machinery, plotters, printers and computer

systems, as well as redesigning of manufacturing plant to flow with

new creative structure.

. Researched trade show events and designed company trade show booths.

Attended on-site seminars and events in order to research new southern

market and Christian based creative marketing plan for company.

. Traveled to East Coast and Southern states acting as company liaison,

conducting on-site customer presentations to maintain East Coast

customer base.

DEUS CREATIONS, INCORPORATED - Hazlet, NJ - 1989 to 2006

Art Director/Production Coordinator

. Developed and implemented a comprehensive guide for commercial sign

pricing, improving sales department's efficiency by 40%; thereby,

increasing weekly sales by 33%.

. Supervised in-house creative staff, as well as installation crews and

sub-contractors, in the production of outdoor art installations and

monuments through-out the tri-state area.

. Ensured the success, practicality and structural integrity of over 400

projects when evaluating and approving plans from architects,

engineers, and zoning officials.

. Analyzed industry trends prior to the purchasing of business

equipment, machinery, plotters, large-format digital printers,

laminators, and air filtration units for the production facility. This

was 2.5% of total company expenditures.

. Evaluated the logistics and benefits of outsourcing projects vs. in-

house production, increasing revenue by 33% and more than doubling

production speed.

. Functioned as an expert color matcher.

. Played a key, consultative role in staffing, training and guiding

creative team through robust changes in management processes to keep

current with the changing technological industry trends.

. Pioneered the use of new products and mixed media when creating unique

exterior projects and large commercial signs to increase clients'

visibility and positioning with consumers.

. Created and insured the identity of corporate client logos during

development stage through team brainstorming and image consultation

with client.

. Products included exterior signage, L.E.D.s, banners, vehicle & boat

(including Naval ships) lettering, trade-show exhibits, engraved/ADA,

channel letters, electrical sign cabinets, carved/sandblasted/routed,

dimensional letters, gold leaf, custom airbrushing & flames,

pinstriping & hand-lettering, political, neon, vinyl.

References: Dave Lyon - RMAX Productions (Franklin, TN) 918-***-****

Dave Solomine - Trademark Printing - (Cookeville, TN)

931-***-****

Perry Hartman - Divine Designs (Sparta, TN) 931-***-****

Allen Snow - 7/S Publications LLC (Clarkrange, TN) 931-***-****

Ken Lewis - Pastor ~ The Bridge Community Church

(Gainsboro, TN) 931-***-****

Duane Graves - Pastor ~ The Rock Community Church (Sparta,

TN) 931-***-****

Phil Embrescia - Pres.~ Transload North America

(Middlesex, NJ) 732-***-****

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