CALVIN PETERS

*** ** *** *****, *** ****, Miami, FL 33130 917-***-****

abj80i@r.postjobfree.com

CAREER FOCUS: To obtain and further my skills in a challenging position

within the communications/marketing

industry utilizing my excellent written/

verbal communications skills including 12 years of

business, creative marketing, public relations,

corporate communications, crisis management and

editorial experience.

EXPERIENCE:

3/07-11/09 WICKED FASHIONS, INC, FORT LEE, NJ

SOUTHPOLE-LOT29-WCKD

Manager, Marketing & Advertising

. Manage the Marketing Dept. with a staff of eight(8)

. Develop and execute ideas/concepts for traditional and new media

marketing and PR initiatives across three(3) brands, with an

annual budget of $15 million, in accordance with company

strategy

. Evaluate the potential and practicality of new

promotional opportunities

. Compile reports on Dept. activities and achievement of

goals/objectives to higher-level management

. Establish systems, programs, policies and procedures

. Select and negotiate celebrity endorsers and outside

vendors

3/03-12/06 CHAITRA, INC, New York, NY

Director, Corporate Communications and Development

1. Oversaw company strategic business, marketing and PR initiatives

. Managed apparel production and staff

2. Managed clients, company budgets and retail store

acquisition

9/00-1/03 LUGZ FOOTWEAR & APPAREL, JSSI, INC, New York, NY

Marketing Communications/Web Manager

3. Implemented and led corporate communications serving

as the corporate spokesman focusing on brand

development, copywriting including establishing

newsletters/announcements

4. Collaborated with ad agency to ensure proper

execution of campaigns.

5. Responsible for drafting all press releases ranging

from corporate news, marketing campaigns including

executing various media related projects

6. Managed the corporate website (www.lugz.com) from

project concept through final launch including

production budgets, IT vendors and web development

personnel

7. Provided web analytics and reporting on back-end data

relating to corporate sales including strategic

online marketing campaigns

8. Developed daily site content, social networking and

viral marketing campaigns consistent with the brand

strategy

9. Conducted field promotion and research tracking

industry and consumer trends

Accomplishments:

. Re-vamped press efforts for LUGZ Footwear from a

grass roots approach and brought awareness back to

the company in financial, business, lifestyle, IT,

entertainment and fashion trades

. Initiated media effort leading to various licensee

offers for the apparel line

. Re-designed the corporate website creating an

increase in traffic/sales from strategic

features/content and decreasing execution errors 10%

CALVIN PETERS PAGE 2

3/00-8/00 EPIC RECORDS, New York, NY (Freelance Work)

Publicist

10. Coordinated media on the road for the Epic 2000 tour

featuring their new artist roster

11. Scheduled and met with regional press at luncheons,

concerts, radio and TV

Accomplishments:

12. Secured Fox 5-Good Day Atlanta

interviews/performances for the new artists

MOTOWN RECORDS, New York, NY (Freelance Work)

Publicist

13. Coordinated media on the road for the Motown 2000

tour featuring their new roster

14. Scheduled and met with regional press at luncheons,

concerts, radio and TV

9/99-3/00 UNIVERSAL RECORDS, New York, NY (Freelance Work)

Publicist

15. Managed media and artist relations securing print, TV

and radio syndicates

16. Managed campaigns involving SMT's, VNR's and PSA's

17. Directed a staff of part-time jr. publicists with various

duties in media

relations

Accomplishments:

18. Secured various mainstream cover stories including

Vibe Magazine for the Cash Money artists', Lost Boyz

and multi-platinum artist Nelly feat. the St.

Lunatics

2/99-9/99 STERLING MACFADDEN PUBLISHING, New York, NY

Associate Editor

19. Worked in conjunction with the Editorial Director,

writing, compiling features, covering news related

events, press conferences and conducting interviews

2/98-9/99 CALVIN & CO., Elmont, NY (Freelance Work)

Independent Publicist

20. Handled various talent including music producer "Bad

Boy" Hitmen Ron "Amen-Ra" Lawrence and theatre

performer Hinton Battle star of "Chicago" and

"Ragtime."

21. Worked closely with a range of clothing companies

pitching ad campaigns

Accomplishments:

. Secured the Vibe Magazine cover story on "Bad Boy"

Hitmen

. Secured the cover of The Network Business Journal

(6/98)

22. Secured BET "Rap City" special with music producer

Ron Lawrence

RCA RECORDS, New York, NY (Freelance Work)

Independent Publicist

23. Worked as a liaison with the entire entertainment

roster, handling all areas of publicity

CALVIN PETERS PAGE 3

11/96-2/98 MERCURY RECORDS, New York, NY

Public Relations Coordinator

24. Responsible for the day-to-day activities of the

media department focusing on reviews, interviews,

tour press, event planning, setting up TV appearances

and photo-shoots

25. Coordinated publicity shots, artist/executive

biographies, press releases and trade shots

26. Managed publicity budgets and expenses

27. Functioned as a liaison between management for the

timely execution of various media and promotional

events

Accomplishments:

28. Worked on the press campaign that secured

musician/songwriter Brian McKnights' first multi-

platinum album

COMPUTER Hardware: PC/MAC

SKILLS: Programming Language: Turbo Pascal

Software: Powerpoint, Microsoft Word, WordPerfect,

Excel, Adobe

Operating System: Microsoft Windows/OS X

EDUCATION: SYRACUSE UNIVERSITY, Syracuse, New York

Bachelor of Science, May 1995

Major: Information Technology (IT)

Minor: Management

EARLY EXPERIENCE AND

EXPERIENCE CONCURRENT

WITH EDUCATION:

6/95-10/96 Henry Schein, Melville, NY

Database Manager

9/94-5/95 Virgin Records, New York, NY

College Representative, Eastern Region

5/94-8/95 Virgin Records, New York, NY

Public Relations Intern

REFERENCES AVAILABLE UPON REQUEST

Contact this candidate