Sales Manager
Resume:
Elizabeth A. Collins
Downers Grove, IL 60516
abj7c7@r.postjobfree.com
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Savvy B2B Market-Minded Professional with a Solid Business Development
Foundation...
. Strong background in marketing, sales, budget planning, product
development, event/meeting management, both partner & customer
relations, project management, corporate communications, and quality
customer care in the technology services industry targeting Small to
Mid-sized and Enterprise workspaces.
. Talented multi-channel mar-com professional with 18 years of
experience leading B2B & B2C corporate marketing and sales
initiatives for multi-million dollar companies and organizations in
Tier One Markets across diverse industries.
. Respected team leader that develops and orchestrates integrated
strategic marketing campaigns that effectively reinforce and build
brand images to help drive revenue and deliver ROI.
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CORE COMPETENCIES
. Manage Effective Event Campaigns
. Multi-Channel Marketing Techniques
. Competitive Marketing Strategy Development
. Strong Partner/Client Relations
. Customer Satisfaction
. E-mail/Web Lead Generation Campaigns
. Metric Reporting
. SEO/SEM Practices
. Advertising Placement
. Corporate Communications
. Creative Team Leadership
. Product Positioning, Branding & Promotion
. Focus Group & Market Research
. Web Content Management & Webinar Hosting
. Product Positioning, Branding & Promotion
. P&L Responsibilities
. MarCom-Development of Product/Services collateral
. Public & Media Relations
. New Product Launches
. New Business Development
. Relationship Management
. Account Management
. Long & Short Range Planning
. Budget Management
. Social Media Marketing Practices
. Partner led model understanding
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PROFESSIONAL EXPERIENCE
PROJECT LEADERSHIP ASSOCIATES, Chicago, IL - a high growth, Chicago based,
professional services company-Leading Microsoft-Managed Partner/National
Systems Integrator (over 175 full-time professionals) that specializes in
business and technology consulting services that empowers small, middle
market and enterprise organizations with services across four core solution
groups: 1.) Strategy & Execution, 2.) Business Operations, 3.)
Applications, and 4.) Infrastructure.
Central Region Marketing Manager, 3/2010 to 9/2010 - Contract
Managed a healthy marketing budget as well as lead generating programs
including events, website and e-mail marketing communications targeted
toward Microsoft Enterprise & Partner Group (EPG) & Small to Midmarket
Solutions and Partners (SMS&P) customers. Valued resource for executive
management and sales teams in delivering marketing programs to generate
sales pipeline and close new business. $5M funneled into pipeline to close
in next 3 to 18 months as a result of 25+ in-person events that have been
hosted/executed since March 2010.
Selected Accomplishments:
. Budget/Reporting/Analysis - Provided weekly/monthly/quarterly ROI
(sales pipeline and marketing budget) reports.
. Event Planning - Developed & executed all internal/external
marketing campaigns: (in-person seminars, roundtables, lunch &
learns webinars, user groups meetings, trade shows, call downs and
other various closing & client appreciation events.
. Website - Oversaw all design and content development for company
website, user group site, blog, social networking sites.
o Managed SEO/SEM initiative to increase traffic; monitor SEO
reporting and traffic trends.
. Marketing Communications - Crafted, proofed and edited
communications including press releases, brochures/sales
collateral, event invitations, case studies, whitepapers, thought
leadership, e-mail campaigns and presentations.
. Demand/Lead Generation Management -Ensured all leads were entered
into Microsoft Dynamics CRM and assigned to sales team for follow
up. Reviewed lead management, reported and tracked pipeline
activity from all marketing events. Reported back lead
effectiveness and conversion rates to management team.
. Relationship Management - Maintains relationships with Microsoft
Partner Account and Marketing Managers, marketing vendors and
strategic partners to support vendor initiatives and manage co-op $
to fund marketing activities.
. Marketing/Sales Support - provides marketing support to practice
groups and branch offices as needed including: event planning and
execution, internal/external communications. Assist with list
development and management.
MICROSOFT (Spherion Contract), Chicago, IL - Multi-billion dollar company
selling innovative software to help individuals and organizations realize
their full potential!
Central Region Multi-Area Marketing Specialist, 7/2008 to 6/2009
Managed corporate generated marketing (newsletters-(e-mail & traditional),
product launches, webinars, advertising, sales collateral, metric reporting
and tradeshow marketing.) Created/drove Area event campaign lead generation
functions and carried a $1M marketing budget. Augmented the Enterprise &
Partner Group (EPG) & Small to Midmarket Solutions and Partners (SMS&P)
sales efforts
Selected Accomplishments:
. Worked closely with the Area Sales Managers and BMO to develop and
launch integrated, multi-channel lead generating, print, telephone,
web, and in-person marketing campaigns (Managed Bi-Annual CIO
Summits, Roadshows, Roundtables, Partner Briefings etc.) that
propelled Midwest SMS&P MWA area sales to a projected $9.5M at
fiscal year-end (6/09). Responsible for all Lead/Demand
generation/event follow up rolled up into Siebel. Developed,
facilitated and aided in more than 75 events.
. Led market launch of new products. Identified opportunities,
researched new product possibilities, collaborated with engineering
team and created campaigns directly resulting in $250M in annual
sales.
. Managed portal site improving communication flow and adding
effective sales tool for sales reps to utilize on demand.
. Performed ongoing customer/market research and demographic profiling
to identify and capitalize on unmet market needs ahead of the curve
to produce viable demand generation for events.
. Produced media kits that demonstrated key marketing analytics and
demographics for use in sales presentations. Efforts were credited
as instrumental in closing numerous high-level deals. Developed
Press Releases for Quarterly Partner Awards.
. Generated Area Marketing Budget and Reports. Leveraged strengths in
cost-effective marketing management and vendor negotiations to end
FY09 year an average of 10% under budget (without compromising
business growth goals).
WEICHERT, REALTORS, Naperville, IL - Largest privately-held Full-service
real estate brokerage and relocation firm
Certified Corporate Relocation Specialist & REALTOR (Independent
Contractor), 10/2007 to 7/2008
Developed marketing programs for a variety of relocation clients.
Generated and utilized an effective sales technique to create solid sales
programs for clients in order to sell their homes efficiently in a
depreciating housing market place.
Selected Accomplishments:
. Delivered goal-surpassing marketing results and ensured complete
client satisfaction. (E-mail & web marketing strategies)
. Closed $1.5M in sales within first 6 months
. Earned commendations from Weichert executive team for fully
utilizing the "Weichert Open House" technique that articulated the
value of having houses open and selling a home indirectly. A $600K
home sold as a result of this proven technique during my tenure.
QUILOGY, INC, Chicago, IL -- Leading Microsoft Managed Partner & National
Systems Integrator
Account Executive, 12/2006 to 11/2007
Created concept and copy for journal ads, direct mail campaigns, lead area
event campaigns and sales collateral for diverse clients and project
targeted toward Enterprise & Partner Group (EPG) & Small to Midmarket
Solutions and Partners (SMS&P) clientele. Catapulted Quilogy into the
Chicago consulting marketplace!
Selected Accomplishments:
. Created entire client database via research and purchasing lists to
be uploaded into CRM database
. Led Strategic Area Marketing & Sales Campaigns to generate pipeline
and closed $1M in opportunities as a result.
o Generated another viable $2M in pipeline to close in FY08.
. Served as primary copywriter for solution offerings (offering
brochures, case studies, and thought leadership)
. Assumed a multi-versed role due to proven strengths in marketing and
sales
GROVE REALTORS, Downers Grove, IL - Boutique Real Estate outfit
SEO Marketing Manager & REALTOR (Independent Contractor), 6/2004 to
10/2007
Generated leads via open houses, direct mail and operated SEO internet
campaigns and executed offsite community events.
Selected Accomplishments:
. Served as primary copywriter on Agency advertising campaigns via
newspaper, magazines, e-mail and on the Internet. (MLSNI, Chicago
Tribune Interactive & "Realtor.com" copy/photo contributor)
. Implemented Google Ad Words & monitored PPC activity, website
traffic and reported metrics to Broker.
. Internal "virtual tour" photographer, Brochure and Flyer Designer
and website content manager.
. Executed & hosted annual community events (Heritage Festival Booth,
Community Appreciation Event,
. Closed over $3M in business during tenure.
COMMUNITY INVOLVEMENT
DOWNERS GROVE SWIM & RACQUET CLUB, Downers Grove, IL - Not-for-profit
Organization -- Family-oriented
Board Member - Vice President, Director of Membership & Marketing, 3/2007
to 4/2009
Board Member - Director of Personnel, 8/2005 to 3/2007
We made tremendous advancement during my tenure through a series of
promotions, culminating in membership retention and new member development
and managed a 3-member creative team.
Selected Accomplishments:
. Created concept and copy for print ads, direct mail and event
campaigns and designed collateral for prospective members.
. Assumed a lead role in pitch team meetings due to strengths in
presentation and negotiation skills, and helped grow our membership
35% in the past 2 years
. Established a web presence enabling members to become more informed
and automated the forms that the membership team uses at the Club
and added them to the website to make signing up for events/classes
less cumbersome.
IB YMCA--Early Learning Center, Downers Grove, IL - Non-Profit Organization
Board Member, 9/2002 to 5/2005
Led & hosted ELC fundraising campaign efforts and events.
Selected Accomplishments:
. Solicited donations from area businesses and merchants for the
annual holiday raffle and silent auction
. Coordinated efforts to facilitate annual event
. Rose over $100K during 3 year tenure
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TECHNOLOGY
. Software: MS Office 2010 Professional (Word, Access, Excel,
PowerPoint) MS Project, MS Visio, Acrobat, Illustrator, MS
Publisher, MS Dynamics CRM, SharePoint 2010/2007, ACT, Lotus Notes
. Operating Systems: Windows (7, Vista & XP), Mac & Linux
. Web: SharePoint 2010, Joomla, WordPress
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EDUCATION
George Washington University (MVC Campus), Washington, DC - Bachelor of
Arts, May 1992
. Major: Communications
. Minor: Photography
PROFESSIONAL REFERENCES:
SMS&P MWA-SCA Area Marketing Specialist at Microsoft
I have worked with Elizabeth Collins for the past year at Microsoft.
Elizabeth served as the Midwest Area Marketing Specialist and as such
filled a number of key roles for us in delivering our marketing campaigns.
I can unequivocally state that Elizabeth always delivered on her
commitments and was a true pleasure to work with over the past year. She
very responsive to all of our requests and was seen as a "go to" person for
our team related to local marketing activities and events. I am certain
that Elizabeth will be a valuable asset to any organization which is lucky
enough to hire her.
Neal Levin, Area Sales Manager - Midwest Area, Small and Midmarket
Solutions & Partners, Microsoft
Managed Elizabeth Collins directly at Microsoft
As a Marketing Manager in the Central Region for Microsoft, I worked with
Elizabeth Collins over the course of the past year. Elizabeth was in the
role of Marketing Specialist and was responsible for managing local
marketing campaigns in the Midwest area. Elizabeth was an extremely
dependable and dedicated member of our marketing team and was responsible
for event coordination, sales integration and budget management.
Elizabeth was a great resource for our local sales team and helped manage
local events for our customers and partners. I worked with Elizabeth
closely on planning local closing events for our sales team and she was
instrumental in ensuring these events were executed without a hitch. I
appreciate all the time and effort Elizabeth put into planning these
events. In fact, Elizabeth's efforts helped us exceed our pipeline goal for
the Midwest area, ending the year with over $10M in pipeline.
If you have any questions regarding Elizabeth's marketing role at
Microsoft, please contact me directly. (w) 469-***-**** (m) 972-***-****
abj7c7@r.postjobfree.com
Lauren Parker, Central Region Depth Marketing Manager - Midwest Area, Small
and Midmarket Solutions & Partners, Microsoft
Managed Elizabeth Collins directly at Microsoft
"I had the pleasure of working with and supervising Elizabeth Collins from
July 2008 through June 2009. During her tenure with the Microsoft account,
Elizabeth consistently demonstrated a go-team attitude, strong work ethic,
and a consistent desire to deliver high-quality work. Besides being easy to
work with, Elizabeth is a take-charge person who is able to present
creative ideas and communicate the benefits of executing on those ideas.
She was able to quickly win-over difficult stakeholders and drive results
for the team - establishing trust and building credibility. The team that
Elizabeth supported delivered $250M in revenue to the business while
Elizabeth was in role. Elizabeth successfully planned and executed
marketing events that have contributed to the revenue achievement as well
as improved partner and customer relationships. These results would not
have been possible without Elizabeth's work and marketing support. I highly
recommend Elizabeth - she is a team player and will be a great asset to any
organization."
Tina Weiler, Central Region Marketing Manager, Microsoft
managed Elizabeth Collins at Microsoft
"Elizabeth is one of the best marketing execution people I've run into in
my career. Extremely professional and dependable, I never had to worry or
check on Liz, I knew the job was being done right and on-time. She is a
pleasure to work with and a great person period."
Jeffrey Steinecker, Strategic Engagement Manager, Microsoft Dynamics,
Microsoft Corporation
worked directly with Elizabeth Sollas at Microsoft
"Elizabeth is an organized, efficient, self motivated team member. She
helped establish process and procedure for annual events that saved (and
continue) to save us time to achieve our goals. She was valued for her
ability to over-deliver against the objectives given to her. I positively
endorse her."
Michael Cole, SEM - Core Infrastructure, Microsoft
worked with Elizabeth Collins at Microsoft
"Elizabeth is an outstanding marketer driving great results with a
dedication to the business and customers. She is a delight to work with and
her positive energy and creativity helps to build momentum in the
organization." June 24, 2009
Melanie Roseland Stoddard, Central Region Partner Account Manager,
Microsoft Dynamics, Microsoft
managed Elizabeth Collins indirectly at Microsoft
"Elizabeth supported several of my Microsoft Midwest Area events including
distributor Boot Camps and Partner Briefings. Elizabeth did a better than
expected job on every occasion. The two qualities that I will call out are
her attention to detail and her 'in it to win it' work ethic. I always knew
that when Elizabeth was supporting me I had my back covered and nothing
would slip through the cracks. Elizabeth would do whatever it took to make
sure the job was totally complete and done right. Elizabeth, I hope our
paths cross again soon."
Andrew McNulty, Partner Community Manager, Microsoft
managed Elizabeth Collins indirectly at Microsoft
"Elizabeth is an experienced, hard-working, and versatile team player that
has much to offer any sales and/or marketing organization. She brings a
strong operational understanding of the software/technology industry
complemented by an entrepreneurial approach, both of which enable her to
effectively manage and drive major program initiatives. The broad
combination of her sales, marketing, and financial skills enabled Elizabeth
to significantly contribute to numerous marketing initiatives and direct
customer interactions which led to enhanced business results. Elizabeth was
a valued asset at Microsoft and was significantly relied on for her
attention to detail and ability to execute."
Michael Vidos, Solution Specialist - Core Infrastructure, Microsoft
worked with Elizabeth Collins at Microsoft
"I am the Microsoft Alliance Manager and Business Development Manager
responsible for generating Microsoft revenue for Project Leadership
Associates (PLA). PLA is a managed Microsoft Partner. I worked with
Elizabeth on several large marketing events that helped our organization
generate leads which we converted into consulting opportunities for our
field sales team and product opportunities for Microsoft. Elizabeth did an
outstanding job at planning, developing and communicating marketing events
for PLA. She has great organizational and communication skills and has a
great work ethic. Elizabeth is a pleasure to work with and I recommend her
for employment."
Rosemarie Pavilonis, Enterprise Business Development Manager, Project
Leadership Associates
was with another company when working with Elizabeth Collins at Microsoft
"I highly endorse Elizabeth Collins. I worked with her at Microsoft and she
did a fantastic job. She was responsive, thorough, and detail oriented. In
a company as large as Microsoft, Elizabeth was able to make connections in
many groups from the start that enabled her to be successful in her role
and a strong contributor to the team." June 30, 2009
Amy Kemper, Partner Account Manager, Microsoft
worked directly with Elizabeth Collins at Microsoft
"I worked with Elizabeth on T&E campaign... I found her to be
consistently... (Pleasant, tackling all assignments with dedication and a
smile!) Besides being a joy to work with, Elizabeth is a take-charge person
who is able to present creative ideas and communicate the benefits. She has
successfully organized marketing events for our company that has resulted
in increased revenue. During her tenure, we saw an increase in profits that
exceeded one million dollars. The new revenue was a direct result of the
events implemented by Elizabeth. I highly recommend Elizabeth for
employment. She is a team player and will be a great asset to any
organization!" June 25, 2009
Jed Warren, Training Specialist / Consultant, Microsoft
worked directly with Elizabeth Collins at Microsoft
"I had the pleasure of working with Elizabeth at Microsoft and found her to
be a dedicated, creative and outgoing person. She was adept at problem-
solving, detail-oriented and had a genuine love of marketing and public
relations. I feel she would be a strong asset to any team and highly
recommend her for future employment opportunities." June 25, 2009
Cheryl Zaidan, Regional Marketing Coordinator, Microsoft/Wimmer Solutions
worked with Elizabeth Collins at Microsoft
Certified Relocation Specialist at Weichert, Realtors
"I had the pleasure of bringing Liz into Weichert, training her, and
working alongside her. She always displayed a high degree of integrity,
enthusiasm, responsibility, and ambition. She is definitely a leader rather
than a follower. Her good judgment and mature outlook ensured a logical and
practical approach to her endeavors. Liz is also a most dependable team
player. She was instrumental in the launch of a new location of our
company, and actively recruited others to jump on board. Liz would be an
asset to any organization, and I am happy to give her my wholehearted
endorsement." June 25, 2009
Dave Eisley, Director of Agent Development, Broker Associate, Weichert
Realtors-Kingsland Properties
managed Elizabeth Collins at Weichert, Realtors
Account Executive at QUILOGY
"Elizabeth was the account executive in our group. She was dedicated, hard
working, creative and personable, and would be an asset to any sales or
marketing endeavor!" June 28, 2009
Michael Blumenthal, Managing Consultant, Quilogy
worked directly with Elizabeth Collins at QUILOGY, Inc - Managed Microsoft
Partner
"Elizabeth, we finally did get an official approval to move ahead with the
ECM project that you helped us scope. I wanted you know that I thought you
were always very helpful and responsive. You represented Quilogy very
well."
Jeff Edgerton, Director Information Technology, Dairy Management, Inc.
Account Executive at BRIDGE Information Systems - Chicago, IL
"Elizabeth Collins is great at building relationships with clients,
partners, and co-workers. She is detail oriented in her account management
and is a high energy woman who is very motivating to her co-workers."
Cynthia Campbell, Regional Sales Administrator, Bridge Information Systems
worked directly with Elizabeth Collins at BRIDGE Information Systems -
Chicago
"Elizabeth Collins is a detail oriented professional who collaborates with
others to get the job done. She is effective and efficient and a pleasure
to work with."
Cynthia Campbell, Regional Sales Administrator, Bridge Information Systems
worked directly with Elizabeth Sollas at BRIDGE Information Systems -
Chicago (REVISED)
Contact this candidate