Manager Project

Andrea Johnson

Digital & Direct Marketing Leader

South Hackensack, NJ

abj75p@r.postjobfree.com - +1-510-***-****

“I would hire Andrea again in a heartbeat and unequivocally recommend her to any results-driven organization.”

LinkedIn testimonial – See more at www.linkedin.com/in/andrearjohnson/

15 years of success in the marketing of credit cards and other financial products

Results include:

• Proven marketing strategist with a preference for data-driven decisions and test-learn-refine methodology

• Launched the first AIG consumer direct hub, www.AIGInsurance.com, 2013

• Built 3 mobile servicing and cross-sell apps at AIG, 2013

• Amidst intense regulatory scrutiny of insurance, developed the only product marketed by AIG US DM in 2012

• Managed a two-tier team of 9 at WaMu (4 directs + their teams), 2007-2009

• Promoted 3 times in 3 years; hand-picked by management in all cases, November 2004 – October 2007

• In first 9 months, grew WaMu small business card portfolio from 1 to 13 marketing channels, and from 42K

open accounts and $81.5MM net receivables to 135K open accounts and $283MM net receivables, 2007

• Launched Visa Traditional Rewards at WaMu ($2MM in additional gross interchange in 1.5 years), 2006

• Launched the WaMu MyPoints credit card at more than double forecast after only 1 month in position, 2005

WORK EXPERIENCE

Head of Digital Marketing, US & Canada

U.S. Consumer Insurance - 2013 to 2014

Lead web, email, and mobile marketing strategy and development for U.S. Consumer Insurance

* Conceived, sold in, built, and launched the first AIG consumer direct hub, www.AIGInsurance.com

* Built 3 mobile servicing and cross-sell apps

* Manage key digital cross-sell infrastructure and marketing projects

* Work with two direct reports and occasional interns

* Media agency and P&L management including revenue targets, marketing spend, loss ratios, and ROI

* Design & execute customer acquisition strategies and analytics for digital channels

* SiteCatalyst and Google Analytics reporting of marketing campaign performance, persistency and ROI

* Strong curiosity toward new technologies, including mobile, and discovering new ways to apply them

Director, Digital/Product Development

AIG US DM - 2010 to 2012

in 2012

* Lead 2 direct reports, 1 promoted in my first 9 months managing her

* Lead key cross-sell infrastructure and marketing projects involving multiple profit centers

* Develop, implement, and manage new direct-to-consumer insurance and service products

* Manage product and channel P&Ls, including revenue targets, marketing spend, loss ratios, and ROI

* Thought leader for overall US integrated marketing strategy

Vice President, Marketing Campaign Management

JPMorgan Chase - San Francisco, CA - 2007 to 2009

Successful influencer in a business relationship management role with key marketing strategy partners

* Promoted third time in three years; hand-picked by management in all cases

* Led teams overseeing WaMu retail branch and home loan, statement channels, credit card acquisitions and

customer marketing programs and their supporting processes

* Transitioned from product to people management with a team of 6 (grew to 9 in <1 year)

* Managed 4 direct reports, 2 of whom were promoted in my first 6 months as their manager

* Presented monthly highlights to a committee of C-Level and higher executives

* Led monthly kick off (with ~50 attendees), capacity planning, and senior management prioritization

* Demonstrated skills in project management, marketing strategy, business requirements analysis, and

communication when leading cross-functional teams in process redesign and escalated issue resolution

Assistant Vice President, Business Credit Card Acquisitions

WAMU - 2006 to 2007

Used customer and prospect data to understand the mindset of various segments, then applied that knowledge

to define value proposition and marketing strategy for 2 new small business credit cards

* Crafted and executed successful ground-up marketing campaigns

* Pushed acquisitions strategy from only direct mail into a total of 13 marketing channels, including direct

telemarketing, prescreen (credit pull) and non-prescreen email, web, and mail, while managing to expected

cost per account metrics

* Built portfolio from 42K open accounts/$81.5MM net receivables to 135K open accounts/$283MM net

receivables in 9 months

* Created forecasts and detailed marketing plans; managed channel mix to ensure portfolio met P&L

benchmarks

* Initiated and maintained successful relationships with external list providers and internal departments

Senior Product Manager, Partnerships

WAMU - 2004 to 2006

Managed 5 partnership credit card portfolios from pre-contract through customer management: Doubleday

Entertainment, Checks Unlimited, Democratic National Committee, Human Rights Campaign, and MyPoints

* Launched MyPoints credit card with minimal supervision and more than doubled forecasted bookings after

only 1 month in position

* Responsible for monthly, quarterly, and annual budget reconciliation and accruals

* Built loyalty programs and detailed marketing plans; managed channel mix to meet expected P&L metrics

* Initiated and maintained successful relationships with my partners and all internal departments

* Worked with counterparts in the Core business to launch several cross-portfolio projects, including Visa

Traditional Rewards ($2MM in additional gross interchange for partnerships in first 1.5 years)

Product Manager, Statement Channel

PROVIDIAN - 2004 to 2004

2004

Sr Project Manager, Customer Mgmt

PROVIDIAN - 2002 to 2004

Senior Project Manager/Vendor Manager, TM Business Development

PROVIDIAN - 2000 to 2001

Unit Manager

PROVIDIAN - 1998 to 2000

Personal Banker & Call Center Trainer, Telemarketing Test Center

PROVIDIAN - 1997 to 1998

EDUCATION

Bachelor of Arts in English

Southern Nazarene University - Bethany, OK

1996

LINKS

http://www.linkedin.com/in/andrearjohnson

ADDITIONAL INFORMATION

Skills & Interests

* Marketing techno/data geek: SiteCatalyst, CheetahMail, Google Analytics & AdWords, Business Objects,

Adobe Campaign, WebSphere, Tridion, Total Systems, Unica, Afinium Stream, Joomla, SAP, MS Office, basic

html

* Lead a fiction writers group; recently finished my second novel

* Enjoy public speaking/presentations, travel, giving poetry readings, running, hiking, non-profit work

Contact this candidate