Sales Marketing

Menda B. Johnson

**** ** ***** ******, ******** City, OK 73120 . abj6uo@r.postjobfree.com . (405)

***-****

Summary of Displayed keen analytical and critical thinking acumen while managing

Qualificati corporate marketing, sales plans and promotions, overseeing complex

ons projects involving various types of marketing collateral, and

developing and delivering high-impact presentations and reports to

management. Strengths in interpersonal communication, administration,

and building working relationships with internal and external

customers, as well as, all levels of key decision makers to drive

revenue. Collaborative individual contributor and team leader.

Bachelor's degree in Marketing. Core strengths include:

( Account Management

( Negotiations/Presentations

( Team Leadership

( Marketing/Project Coordination

( Data Analysis

( Administrative Abilities

( Merchandising

( Customer Relations

( Sales Forecasting

( Retail Marketing

( Copy Writing

( Bank/Teller Operations

Employment Century Martial Art Supply Oklahoma City, OK January 2010-August

2010

Marketing Specialist

Acted as primary Project Coordinator for MAIA (Martial Arts Industry

Association), consulting division of Century. Prepared copy writing

for MAIA related marketing collateral such as: emails, magazine ads,

direct mailers, website and blog content, social media posts, press

releases, etc.

Developed movie tie-in marketing plan for The Karate Kid consisting

of: PowerPoint webinar presentation, emails, and advertising pieces.

Resulted in over 200 registrants.

Coordinated with team to create campaign launch for new membership

level; generated 25 members within first month.

Wrote feature article for maSUCCESS magazine-official publication of

MAIA.

Oversaw and produced marketing content for annual martial art

exhibition; had over 900+ attendees.

Discovered solution for adding "click here" video links to MAIA

website.

Maintained up-to date advertising calendar of promotional activity.

Collaborated meetings and maintained effective communication and

working relationships with all members of Creative/Marketing Team,

Division Managers, and Sales Team.

The Hershey Company Stillwater, OK May 2007-January 2010

Territory Sales Manager

Managed $3 million territory consisting of high-volume grocery and

mass merchandiser accounts. Solely oversaw all marketing of Hershey's

chocolate and sugary confectionery products and programs.

Communicated sales figures/trends, promotions, new product launches,

and provided supply chain strategies and solutions to clients through

consultative selling and analysis of account specific data.

MARKETING & SALES

Developed precise forecasting skills for all promotional/ad activity;

ensured inventory quantities were kept at an appropriate level.

Negotiated "Cool by the Pool" promotion paired with beach themed

merchandise, as well as, a customer giveaway; achieved sales of

approximately $2500.

Awards: recognized for impressive syrup sales, +31.6%; received

recognition from buying team three quarters in a row for outstanding

performance of standard bar sales and most units sold out of entire

district; work selected to be featured in company-wide newsletter

(twice).

ORGANIZATION & PLANNING

Established and executed 2009 Halloween team strategy utilizing

systematic approach by creating customized reports; greatly improved

district performance and productivity.

Designed and implemented back-to-school display idea which increased

sales by $8000+ for a single store in just two months.

Assisted with development and set-up of Reese's Race Car marketing

event which helped create brand awareness and launched new product

line.

Prepared and presented top-level reports to management teams using

charismatic presentation skills, extensive product knowledge, and

leveraging brand strength.

COMMUNICATION & LEADERSHIP SKILLS

Gained experience in people management through training & education

of new hires within the district.

Demonstrated leadership via customer advocate role: communicated

weekly store findings and priorities, motivated team to ensure unity

and success.

Presented marketing/sales plans at monthly meetings and on conference

calls.

Arvest Bank Edmond, OK July 2005-May 2007

(In-Store) Financial Sales Representative

Marketed and promoted financial services to customers and

non-customers through: suggestive selling, customer courtesy calls

and letters, in-store aisle visits, broadcast over PA system, and use

of bank mascot. Managed opening/closing/upgrading of customer

accounts.

Initiated selling alternative for gift card sales event, which

yielded positive results for customer conversion.

Created ideas and set-up themed displays for marketing promotions.

Gained support from local gym for promotional partnership.

Awards: employee of the month, October 2006; also recognized for

positive attitude.

Education Bachelor of Business Administration- Marketing (2007)

University of Central Oklahoma, Edmond, OK

Minor- Advertising

Member of varsity basketball team 2003-2004

Associate of Arts- General Studies (2005)

Northeastern Oklahoma A&M College, Miami, OK

Concentration in business administration

Member of varsity basketball team 2004-2005

References Available upon request.

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