Sales Manager
Resume:
Mariella Canepa
**** ***** **** ***., ***********, Ca. 93313
abj5zy@r.postjobfree.com
Qualification
. Experience in building a business from bottom up for a multinational
global company and local company.
. Bilingual - Spanish/English
. Proven track record in overcoming obstacles and meeting challenges
under
high performance standards
. Ability to work independently and under pressure as well as multi task
. Consistent top performer
o Octoberfest Revenue Increase - $37,000 - 2008
o Tripled Farmers Market Penetration and Revenues 2007 - 2009
o Doubled School Tours Capacity and Revenues 2007
o Ranked top 10% in sales in the region 2005, 2000, 1998
o #3 Total Job Performance 2005
o #1 Leadership up growth 2004
o #1 Representative retention 1997
o Lowest bad debt district 1997-2003
o Consistent 15% increase of top producers
Professional Experience
General Business Manager, Murray Family Farms, Inc, Bakersfield, Ca. April
2007 - July 2009
Managed a diversified growing local Agritourism company consisting of
Agritourism (U-Pick, Tours, Seasonal Events), 19+ Farmers Markets, Farming
& Retail (2 stores). Accountable for directing and coordinating all
departments - HR, Training & Development, Marketing, Accounting,
Agritourism, Retail, Farmers Markets, etc. Developed quarterly budget.
Developed policies and procedures for various departments. Set groundwork
for inventory tracking, purchase orders, fleet maintenance, etc. Created
positions, recruited, interviewed, hired, tested, evaluated, led, trained,
developed, motivated, conflict resolution, disciplined and terminated.
Wrote/implemented various training manuals, job descriptions. contracts,
activities, educational boards and more. Assisted in completion of
employee handbook. Trained employees for their positions, Managed all
administrative functions of employee benefits from insurance, to vacation,
sick days, severance pay, etc. Created opportunity venues for business
growth in community events. Promoted, operated and set up displays,
booths, floats, etc. Advertised. Public Relations.
Responsible to set & track sales goals, purchases, AR/AP, Payroll, etc.
Managed cash flow, issued employee loans and reconciled accounting data.
Prepared, researched, developed and executed meetings workshops, displays &
events - motivated & recognized
Continued - Mariella Canepa
Sales Business and Development Manager, Avon Products, Pasadena, Ca.
May 1997 - 2006 (Sections of Bakersfield - Cities of Arvin & Lamont / 7 Bay
Area Cities)
Managed a 2 million dollar market in sales. Accountable to meet plan,
forecast, budget & track sales goals for the district as well as marketing,
sales, training and recruiting. Analyzed and forecast bi monthly and
quarterly planning reports to meet key indicators. Strategized, developed
and implemented sales ideas and incentives to meet corporate sales plan
while staying within my budget. Trained, developed, motivated and lead
thousands of Representatives in building a successful business focusing in
areas of planning, budget, goals, customers service, promotion, soft
skills, presentation skills, product knowledge, recruiting, sales, etc.
Educated on benefits. Prepared, researched, developed and executed
meetings, workshops and fund raisers. Set up and operated Annual Product
Expos and Fairs. Participated in community events, home parties, fund
raisers, Maintained bad debt to a minimum by tracking, making arrangements
and retaining the Representative. Generated cold calling list for
recruitment as well as networked for leads. Presented Opportunity meetings.
Volunteer
Master of Ceremonies, Grupo Espano del Dolger Senior Center,Daly City, Ca.
- 2000 - present
Center for the Blind, Bakersfield, Ca. - 2007
Master of Ceremonies, Unidad Latina de Pacifica, Pacifica, Ca. - 1997 -
2000
Education
B.S. Degree - Business Administration - San Francisco State University
Double emphasis - International Business
Marketing
International Transportation
Florence Italy - International Programs
Bakersfield College, Bakersfield, Ca.
Retailing - Spring 2009
San Mateo College, San Mateo, Ca.
Dealing with Difficult People
Working with people of Different Cultures
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