Donald M. Ernst

abj5r7@r.postjobfree.com Mobile Phone 630-***-****

http://www.linkedin.com/in/donernst

NEW PRODUCT DEVELOPMENT ? PRODUCT MANAGEMENT

Leader with strong quantitative and strategic skills, who enjoys the

challenge of new technologies. Recognized for developing products from

concept to launch, in one of the worlds most competitive and fast paced

businesses.

PROFESSIONAL STRENGTHS

Product Lifecycle Management Leading Cross Functional Teams

Program Management Skills Go-to-Market Strategy and Execution

Product Pricing Strategy Financial and Marketing Analysis

Managing External Partners Sales, Channel, and Customer Training

PROFESSIONAL EXPERIENCE

Motorola INC., Schaumburg, IL

Product Line Manager, Mobile Devices Business Libertyville, IL

(2006-2009)

Led a number of strategic cross-functional product teams, across multiple

locations that developed mobile phones for worldwide markets. Accountable

for all aspects of the phone programs, including determination and lockdown

of feature and specifications, design, product and program costs, quality,

pricing, business case, and schedule. Managed Asia based external partners

(ODM's) throughout process.

. Exceeded five million shipped units, including Motorola's smallest size

music (ROKR) slider phone to date.

. Revenue from programs launched ranged from $50 million to $100 million

per program.

. Highest volume new product introduction in Europe, Middle East, & Africa

market 2008-9

Director, Commercial Data, Networks and Enterprise, Schaumburg, IL

(2003-2006)

Took on the challenge of starting up a wireless internet segment within the

Commercial Radio Division for the Americas markets. With a team of six

marketing professionals, launched a series of new IP products to the

Motorola dealer channel. Established channel pricing for the data

portfolio. Sales reached $25 million by 2006.

. Created an extensive training program for dealers including product and

technology based Webinars, road shows, and system solutions selling

guides. Personally presented training to channel partners.

. Negotiated and developed agreement with major WLAN supplier to source

Motorola branded broadband products and fund new product development.

. 2006 Motorola CEO Quality Award Recipient

Director, Accessories & Messaging, Networks and Enterprise, Schaumburg, IL

(1999-2003)

Led a staff of 18 product managers in new product development for $275

million business segment, including two way radio accessories, tools,

supplies, and RF based communication products (antennas, cable, site

equipment).

. Grew annual volume $24 million in 2002-3 by introducing over 100 new

products over a 24 month span.

. Negotiated the divestiture of an aircraft signaling product line to an

Avionics firm, the sale of which, in addition to cash proceeds, relieved

Motorola future 20 year support requirements with the major airlines.

. Led marketing SME team and established requirements for enterprise wide

conversion to Oracle 11i.

Donald M. Ernst Page two

Senior Product Manager, Radio Products, Networks and Enterprise, Rolling

Meadows, IL (1997-1999)

Led a team of five in marketing trunked mobile radio and base station

products for indirect channels.

. Launched market development fund program to grow radio subscriber unit

sales in US Market. Consulted with radio dealers on promotion,

advertising, and infrastructure financing to achieve sales growth. Sales

increased over $5 million in one year.

. Introduced Motorola radios operating on non-Motorola signaling formats,

enabling share recapture and revenue growth. Prior to this launch,

Motorola radios were developed for proprietary signaling systems.

. Developed licensing agreement with radio industry switching provider,

enabling a lower cost system for multi site, roaming subscriber units.

Sr. Marketing Manager, Sector Strategy Office & Commercial Radio Div.,

Schaumburg, IL (1991-1997)

Recruited from operations role to join the Sector Strategy office,

reporting to a Senior VP. Member of several strategic and tactical teams

that revamped the Communications business and returned it to consistent

profitability. Managed a strategy team of three that analyzed dealer radio

sales and market penetration in major markets in the U.S.

. Leader of bid team in the 1995 FCC auction of radio spectrum. Utilized

game theory consultants and bid analysis software to attain the spectrum

objectives of the company while staying at the budgeted spend of 8

figures. Spectrum value of the licenses increased more than 2x after the

auction, and incremental subscriber unit sales were achieved using the

spectrum.

. Established performance criteria for expected sales per sales rep and

dealership in each of the markets. As a result of the analysis,

additional dealers were added in non performing markets, and incentives

for dealers to add sales reps were introduced.

EDUCATION

MBA, Finance Concentration, De Paul University, Chicago, IL

BBA, Industrial Relations, University of Iowa, Iowa City, IA

PROFESSIONAL DEVELOPMENT

Six Sigma Green Belt Trained (2009)

Manager of Managers Program

Experience with Microsoft Office Suite and Project Manager

COMMUNITY

Commissioner, Zoning Board of Appeals, Roselle, IL 1999-2006

Volunteer: UCAN Chicago Fundraising; Schaumburg Food Pantry 2009

Salute (armed forces support event) 2010

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