Customer Service Sales

Gail Fendley

P.O. Box ***

Clark Fork, Idaho ****1

Home: 208-***-**** ********@********.*** Cell: 208-***-****

CAREER PROFILE

Goal oriented Customer Service and Special Events Specialist with a strong

background in horticulture, proven success in sales & marketing, promotion

planning and managing special events region-wide in for-profit and non-

profit sectors. Creative and practical with proven ability to problem

solve complex customer/client issues. Key competencies include:

Event Planning and Execution Over 30 years in Customer Service

Detail Oriented/multi tasker Budget Preparation and Management

Creative - can think "outside the Community/Public Relations

box"

Sponsorship acquisitions Marketing and Fundraising Campaigns

Sales Visual merchandising

Public Speaker Team Player

PROFESSIONAL EXPERIENCE

Never Boring Enterprises, Sandpoint, ID 2004 - Current

Owner

Plan, implement and manage community and private events from concept to

completion. Interface regularly with community and civic leaders,

corporate management, and public relations functional areas. Research,

plan and sell interior and exterior plant and garden design for corporate

and private clients.

. Provide event planning for groups and individuals

. Produce annual, major fundraiser, "The Follies" for The Angels Over

Sandpoint. Raises over $20,00 each year for annual operating fund.

. Produced major fundraiser for Sandpoint Healing Garden at Bonner General

Hospital. Raised over $8,000 to assist in retiring debt

. Coordinate group tours to concerts and events around the northwest

region, including transportation, meal plans and lodging

. Design, sell, install and maintain interior/exterior plants for

commercial and residential clients

Petal Talk, The Flower Shop, Sandpoint, ID 2005-Current

Plant Specialist/Sales/Customer Service/Marketing/Events

Increase sales by 20% by designing and implementing marketing strategies to

create greater visibility for business. Use sales expertise, people skills

and horticultural knowledge to assist customers in decision process.

. Assisted in planning and development of website

. Planned and implemented marketing plan for owner

. Provide individual sales and customer service

. Create in-store visual marketing

. Assist in the planning and final coordination of events

. Interior/exterior plant consultant

Pend Oreille Winery, Sandpoint, ID 2002 - 2005

Sales and Marketing Manager

Develop events and strategic marketing plan including:

. Develop and coordinate a variety of events for general public and trade

. Managed tasting room and staff

. Produce radio and print ads, brochures and in-store marketing

. Represent Winery at all trade shows and trade events

. Planned retail sales strategies, visual merchandising and customer

appreciation plan

. Hired, supervised and scheduled staff

Blue Sky Broadcasting, Sandpoint, ID 1998 - Current

Promotions/Events Manager/Disc Jockey, Velma Queen of Fun

Host of successful Sunday region-wide radio program, the 'Sunday Brunch',

including promotions and marketing.

. Create special promotions and events for four radio stations

. Write, produce and voice commercials for station events and local

businesses

. Develop on-going marketing materials

. Pioneered summer concert bus trips. Organized ski party special events

for eight years

Schweitzer Mountain Resort, Sandpoint, ID 1993 - 1998

Group Sales and Special Events Coordinator

Develop, sell and organize on-site activities for groups and special

events.

. Created and managed new successful annual events including the Starlight

Race Series, Caribbean Carnival and Fall Microbrew Festival

. Develop event sponsorships both short and long term

. Create and implement group sales plan to attract groups to resort/region

. Produced budgets and detailed function sheets for each event; work

closely with other departments to effectively communicate and coordinate

details.

. Travel extensively to event forums and group sales events and meetings

. Developed and implemented employee recognition program

. Partnered with Sandpoint Chamber of Commerce and Idaho Department of

Tourism to promote regional tourism

. Hired, supervised and scheduled staff

Durango Ski Corp, Durango, CO 1986 - 1993

Group Sales and Services, Special Events Coordinator/Landscape Designer

Manage all group sales for resort including hotel, food service and

conference facilities. Create and facilitate numerous events

. Increased off-season occupancy for hotel by 38%

. Booked corporate conferences, events and large group functions

. Travel extensively to event forums and group sales events and meetings

. Created and coordinated large, summer classical music series

. Represented corporation at Durango Chamber of Commerce events

. Design and maintain seasonal landscapes

. Hired, supervised and scheduled staff

East Animas Garden Center, Durango, CO

1986-1990

Manager

Manage all aspects of seasonal retail greenhouse and nursery

Hire and train seasonal staff of 5

Purchase plant material, hard and soft goods

Visual merchandising of Gift Shop and greenhouse

Produce seasonal marketing plan

Create events to increase sales and community involvement

Maintain greenhouse and nursery yard

RECENT AFFILIATIONS

Angels Over Sandpoint Sandpoint Chamber Tourism and

Founder and Board member, 2000 - present Promotion Committee

Healing Garden, Sandpoint, ID Downtown Sandpoint Business

Board Member, 2004 - 2006 Association

Panida Theatre \

Board Member, 2001-2004 Festival at Sandpoint

North Idaho Aids Coalition Community Cancer Services

Georgia, Colorado, Idaho Master Gardeners Pend Oreille Arts Council

Graduate

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