Gail Fendley
P.O. Box ***
Clark Fork, Idaho ****1
Home: 208-***-**** ********@********.*** Cell: 208-***-****
CAREER PROFILE
Goal oriented Customer Service and Special Events Specialist with a strong
background in horticulture, proven success in sales & marketing, promotion
planning and managing special events region-wide in for-profit and non-
profit sectors. Creative and practical with proven ability to problem
solve complex customer/client issues. Key competencies include:
Event Planning and Execution Over 30 years in Customer Service
Detail Oriented/multi tasker Budget Preparation and Management
Creative - can think "outside the Community/Public Relations
box"
Sponsorship acquisitions Marketing and Fundraising Campaigns
Sales Visual merchandising
Public Speaker Team Player
PROFESSIONAL EXPERIENCE
Never Boring Enterprises, Sandpoint, ID 2004 - Current
Owner
Plan, implement and manage community and private events from concept to
completion. Interface regularly with community and civic leaders,
corporate management, and public relations functional areas. Research,
plan and sell interior and exterior plant and garden design for corporate
and private clients.
. Provide event planning for groups and individuals
. Produce annual, major fundraiser, "The Follies" for The Angels Over
Sandpoint. Raises over $20,00 each year for annual operating fund.
. Produced major fundraiser for Sandpoint Healing Garden at Bonner General
Hospital. Raised over $8,000 to assist in retiring debt
. Coordinate group tours to concerts and events around the northwest
region, including transportation, meal plans and lodging
. Design, sell, install and maintain interior/exterior plants for
commercial and residential clients
Petal Talk, The Flower Shop, Sandpoint, ID 2005-Current
Plant Specialist/Sales/Customer Service/Marketing/Events
Increase sales by 20% by designing and implementing marketing strategies to
create greater visibility for business. Use sales expertise, people skills
and horticultural knowledge to assist customers in decision process.
. Assisted in planning and development of website
. Planned and implemented marketing plan for owner
. Provide individual sales and customer service
. Create in-store visual marketing
. Assist in the planning and final coordination of events
. Interior/exterior plant consultant
Pend Oreille Winery, Sandpoint, ID 2002 - 2005
Sales and Marketing Manager
Develop events and strategic marketing plan including:
. Develop and coordinate a variety of events for general public and trade
. Managed tasting room and staff
. Produce radio and print ads, brochures and in-store marketing
. Represent Winery at all trade shows and trade events
. Planned retail sales strategies, visual merchandising and customer
appreciation plan
. Hired, supervised and scheduled staff
Blue Sky Broadcasting, Sandpoint, ID 1998 - Current
Promotions/Events Manager/Disc Jockey, Velma Queen of Fun
Host of successful Sunday region-wide radio program, the 'Sunday Brunch',
including promotions and marketing.
. Create special promotions and events for four radio stations
. Write, produce and voice commercials for station events and local
businesses
. Develop on-going marketing materials
. Pioneered summer concert bus trips. Organized ski party special events
for eight years
Schweitzer Mountain Resort, Sandpoint, ID 1993 - 1998
Group Sales and Special Events Coordinator
Develop, sell and organize on-site activities for groups and special
events.
. Created and managed new successful annual events including the Starlight
Race Series, Caribbean Carnival and Fall Microbrew Festival
. Develop event sponsorships both short and long term
. Create and implement group sales plan to attract groups to resort/region
. Produced budgets and detailed function sheets for each event; work
closely with other departments to effectively communicate and coordinate
details.
. Travel extensively to event forums and group sales events and meetings
. Developed and implemented employee recognition program
. Partnered with Sandpoint Chamber of Commerce and Idaho Department of
Tourism to promote regional tourism
. Hired, supervised and scheduled staff
Durango Ski Corp, Durango, CO 1986 - 1993
Group Sales and Services, Special Events Coordinator/Landscape Designer
Manage all group sales for resort including hotel, food service and
conference facilities. Create and facilitate numerous events
. Increased off-season occupancy for hotel by 38%
. Booked corporate conferences, events and large group functions
. Travel extensively to event forums and group sales events and meetings
. Created and coordinated large, summer classical music series
. Represented corporation at Durango Chamber of Commerce events
. Design and maintain seasonal landscapes
. Hired, supervised and scheduled staff
East Animas Garden Center, Durango, CO
1986-1990
Manager
Manage all aspects of seasonal retail greenhouse and nursery
Hire and train seasonal staff of 5
Purchase plant material, hard and soft goods
Visual merchandising of Gift Shop and greenhouse
Produce seasonal marketing plan
Create events to increase sales and community involvement
Maintain greenhouse and nursery yard
RECENT AFFILIATIONS
Angels Over Sandpoint Sandpoint Chamber Tourism and
Founder and Board member, 2000 - present Promotion Committee
Healing Garden, Sandpoint, ID Downtown Sandpoint Business
Board Member, 2004 - 2006 Association
Panida Theatre \
Board Member, 2001-2004 Festival at Sandpoint
North Idaho Aids Coalition Community Cancer Services
Georgia, Colorado, Idaho Master Gardeners Pend Oreille Arts Council
Graduate