Min Zhu

**** ******** ****, # *** • Cleveland, OH 44106 • abj3m1@r.postjobfree.com • 216-***-****

PROFESSIONAL SUMMARY

MBA with 5 years of management experience in marketing and sales in a leading Company, one

of the most competitive Fast Moving Consumer Goods (FMCG) industries. Both an effective

team leader and team member, with geographic flexibility and a global mindset to operate across

cultures. Extensive knowledge and techniques in CPG fields and accomplishments in:

• Distribution channel management

• Sales and marketing planning

• New Product Concept development

• Strong Marketing analysis skill

• Mining data (SQL, SalesLogix)

• Project management

EDUCATION

Weatherhead School of Management at Case Western Reserve University, Cleveland, OH

MBA C Concentration in Finance and Finance Reporting, May 2008

Fujian Agriculture and Forestry University, Fuzhou, China

BS C Food Science in Apiculture, July 1992

PROFESSIONAL EXPERIENCE

VHE (Singapore) Co., Ltd. Beijing, China Present

Marketing Director

• • Planning and executing business development strategy

• • Brand building, consumer behavior analysis, purchase trend analysis

• • Training and evaluating stuffs

Anthony & Sylvan Pools Corporation, Cleveland, OH

2007- 2008

Marketing Intern

• Handle quantitative market research, market size, segmentation, competitive analysis,

sales force effectiveness analysis, territory evaluation and sales force distribution to offer

clear market picture to Marketing Vice President.

• Completed internship and was requested by management to stay on in a part time

capacity.

McCormick Food Co. Ltd. Beijing, China 2000-2005

McCormick is the world s largest No.1 spice, herb, and seasoning company, with approximately

8,000 employees

Zone Sales Manager (2001-2005)

• Successfully implemented strategic plans, and commercialized 4 categories of products in

highly competitive markets, resulting in a sales increase of 28% in 3 consecutive years.

• Built a strong network and maintained good relationships in key distributions and

markets.

• Developed markets in 4 geographic areas, and executed marketing strategies representing

Asia.

• Managed day-to-day Beijing branch office as well as the operations of 3 local offices.

Trade Marketing Manager (2000-2001)

• Played an active team member role to contribute to new product concept development

and promotion plan.

• Oversaw local new product launches, forecasting, competitive products analysis and

product line analysis.

• Provided sales support to field salespeople including participating clients negotiate and

guiding promotional activities.

• Completed training in Managing Conflicts, Managing Change, SMART Goals, and

Leadership.

New Zealand Milk Products (China) Ltd. Beijing, China 1996-2000

Marketing Executive (1996-2000)

• Created and executed marketing plans, including TV commercials and in-store

promotions, to further grow sales of assigned brands. Increased brand awareness from

19% to 46%.

• Carried out a new label project guaranteed by government agent and boosted brand to a

new position doubling sales result.

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