Marketing Management

Allyson M. Janssen

abj355@r.postjobfree.com ? **** Sunset Bluff Dr, Holland, MI 49424 ? 616-283-

4932

OBJECTIVE To contribute to your organization's success by utilizing

skills gained through education, professional and

international experiences.

EDUCATION Bachelor of Science in Business Administration - Concentration:

Marketing

College of Charleston, Charleston, SC May 2009

Study Abroad Program

University of Westminster, London, England Spring 2008

Relevant Coursework - Marketing/Advertising/Management courses

HONORS Golden Key Honour Society, National Society of Collegiate

Scholars, Phi Kappa Phi

PROFESSIONAL World TeamTennis

EXPERIENCE Sports Business Intern, October-December 2009

. Researched and updated information for player database

. Assisted with player recruitment: followed weekly

tournaments and reported player results, created

spreadsheet for player communication

Center for Women, Charleston, SC

Intern, January-May 2009

. Managed eTapestry fundraising software database

. Coordinated direct mail marketing efforts, updated

social media oulets

. Provided staff support for multiple development

programs, Women in Business Conference and major

fundraiser: organization, set-up, gift bag donors, guest

lists, volunteers

Family Circle Tennis Center, Daniel Island, Charleston, SC

PR/Communications Intern, September-December 2008

. Assisted with various aspects of a major press

conference

. Developed and proofed various communications and

marketing materials

. Editor, Family Circle Cup Media Guide (2009 Edition): 36-

page reference used by media from around the world to

cover the tennis tournament

. Assisted in the creation of the Family Circle Cup web

site (January, 2009 launch): final product has over 50

million page views

. Contributed to the Family Circle Cup Tournament Program

(2009 Edition)

. Represented the Family Circle Tennis Center at several

marketing and community events

EMPLOYMENT MVP Athletic Club, Holland, MI

Member Services, July 2010-present

James Street Inn, Holland, MI

Hostess/Server, February 2004-August 2005, May-August 2006, August

2009-present

ACTIVITIES Volunteering

Student Alumni Association, Fall 2007-Spring 2009

. Liaison between alumni, current students and the

community

People to People Student Ambassadors, Italy, France, Spain June-July

2004

. Interacted with various cultures representing the U.S.

in a cultural exchange

COMPUTER MS Office Suite, Adobe Photoshop CS2, IDS-PUB Web Content

Management System,

SKILLS eTapestry fundraising software database, online social media

outlets

REFERENCES Available upon request

Contact this candidate