Sales Management

core skills: data analysis, project management, social media, written and

verbal communications/presentations

Professional Experience

Product Developer 2006-Present

PetEdge, Inc., Beverly, MA

2006 - 2010

Manufacturer developing fashion forward pet accessories.

. Using analysis of sales and industry trends, developed the following

products:

o Fun Flop Toys - 76,000 units sold

o Shore Thing Bungee Toys - 31,400 units sold

o Floaty Tug Toys - 14,000 units sold

o Party Pup Birthday Cake Toy - 7,000 units sold

. Worked with Shanghai office to restructure vendor pricing, decreasing

product costs by 14%

. Championed multi-product SKU and packaging change for major category

. Managed content for 150 page catalog that launches twice a year

. Supervised training of sales force on new products, twice a year

. For each catalog cycle, designed 3 sales displays for retailers

Marketing Intern 2006-Present

Jute and Jackfruit, Arlington, MA

Fall 2009

Online retailer of trendy, eco-friendly apparel

. Planned, coordinated, and marketed upcoming trunk shows

. Managed press and media relations

Financial Consultant Intern

2004

SmithBarney, Boston, MA

An investment firm responsible for managing over $1 trillion in client

assets worldwide.

. Analyzed and compiled stock trends year over year for client

recommendations

. Launched direct mail to targeted customer segments

Education

Master of Business Administration

December 2009

Simmons School of Management, Boston, MA

Projects:

. Market Research for Proxy Apparel - Conducted targeted market research

for an ethical fashion apparel startup, focused on defining market

segments and price points

. Consumer Behavior Research - Conducted observational and interview

based research on the effects of retail space design

. Marketing Plan for Taza Chocolate - Developed a comprehensive

marketing strategy plan, spanning multiple channels

. Financial Analysis - Financial analysis of five year stock performance

for Whole Foods and Safeway

. Operational Management - Process analysis of manicure operations at a

local nail salon, focusing on process improvement

Bachelor of Science in Business Administration

2006

Salem State University, Salem, MA

. Received Leadership and Academic Awards

. International Business concentration; Geography minor

Professional Organizations

National Association of Women MBA's 2008 - 2009

President, Simmons Chapter, Boston, MA

. Managed event coordination and membership

. Collaborated with other student groups to host events

. Recruited new members

85 Broads 2009 - Present

Global Networking Organization, Washington, D.C. Chapter

. Member

Volunteer Experience

Big Sister Association of Boston 2006 - 2009

Boston, MA

. Through long-term mentoring, provided a safe environment for a

troubled adolescent girl

LIA E. MOORE

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