Aimee Kuelling
WORK EXPERIENCE
Market Manager April
Rockford City Market
Rockford, IL
. Recruited vendors for start-up market opened event with 24 vendors will
close the season with at least 50
. Coordinated with committee and marketing to achieve average attendance of
1000 people weekly
. Maintain strong communication with all vendors and committee to achieve
optimal results and attendance
. Organize and schedule weekly demonstrations, children's activities and
performers
. Direct weekly set-up and tear-down teams
. Track attendance, impact on local business and vendor and attendee
satisfaction
Fund Development and Marketing Manager February 2008-
October 2009
YWCA of Rockford
Rockford, IL
. Set the direction and ensure the health of the organization as a member
of the senior management team by creating and executing the development
and marketing plan
. Created a cohesive marketing materials that match national branding
. Redesigned YWCA website to incorporate national branding and YWCA
programming
. Raised awareness of YWCA programs and services
. Increased membership and donor base by 20% in one year
. Identified and developed relationships with appropriate professional
partners
Marketing/Events Coordinator January 2005-
January 2008
Rockford Health System (RHS)
Rockford, IL
. Produced events to highlight RHS services and educate the community on
health related topics
. Planned and implemented RHS activities for more than 50 events annually
. Coordinate RHS sponsored community events promoting system programs and
services
. Managed sponsorships and designated or designed programs that met
marketing objectives
. Recruited and maintained community outreach team
. Identified, recruited and managed appropriate staff for events
Office Coordinator March 2000-
May 2002
On the Waterfront, Inc.
Rockford, IL
. Responsible for day-to-day operations regarding to customer service
inquiries, budget management and assisting staff and volunteer needs for
multiple annually-produced events.
. Assumed key role in creating the 1st OTW Director's Challenge (Golf
event)
. Interviewed, hired, trained and supervised seasonal employees
. Responsible for staffing and managing summer internship program
. Recruited volunteers, screened applications, assisted with volunteer
placement
. Established email database and launched an e-mail newsletter
. Invoicing, accounts payable, accounts receivable, yearly audit, financial
reporting
EDUCATION
Judson University Rockford, IL Bachelor's
Degree: In progress
Rock Valley College Rockford, IL Associate in
Arts
Boylan High School Rockford, IL General Diploma
Aimee Kuelling
COMMUNITY INVOLVEMENT
Arthritis Foundation Jingle Bell Run
Volunteer, '06, '07
Board of Elections Deputy Registrar
Volunteer, '08
Greenwich Village Art Fair Children's Activities
Event Volunteer, '05
Golden Apple Foundation Teacher of the Year
Classroom Observer '06
Interview
er '07
Volunteer '09,
'10
Illinois Special Events Network Northern Workshop
Presenter '06, Committee '07
Literacy Council 100 Men Who Cook
Volunteer, '05, '06, '07
Committee
'08, '09
Janet Wattles Center Berry Ball Gala
Volunteer, '06, '07
Judson University Student Advisory Board
Cohort Representative '10
Klehm Arboretum Garden Fair Extravaganza
Klehm Kids Coordinator, '03, '04, '05
Garden Glory Walk
Klehm "Koach" Hostess. '04, '05
La Voz Latina Passport to the Americas
Committee Member, '07
NICNE Leadership Caf
Attendee '08, '09
Grant Workshop
Student '08
Northern IL Food Bank Holiday Meals
Volunteer '06, '08
On the Waterfront, Inc. On the Waterfront
Festival Hospitality, Merchandising '03, '04
Rockford Park District Camp Counselor Training
Session Presenter '05
Beach Ball (Foundation Event)
Committee Member '08
Rockford Chamber of Commerce Young Professionals Network
Member '06, '07
Planning
Committee '06,
'07, '09
Women in Business (Network)
Attendee '07
Ambassador Member
'08, 09
Community Info Center
Volunteer '10
Rockford Register Star GO NOW
Writer '07, '08