Saran Ganesh

**** * ********* ***, *** A***, Los Angeles, CA 90066 email:

abj1f5@r.postjobfree.com Phone: 310-***-****

Education

University of Southern California, LA, CA - (MSEE) Master of Science in

Electrical Engineering

Wayne State University, Detroit, MI - (BSEE) Bachelor of Science in

Electrical Engineering

Work Experience

Napster, Inc Best Buy, Los Angeles

Jan 2010 - Current

Program Manager, Device Integration

. Responsible for launching the first Napster native IPTV application on

Samsung LED & Blu-ray devices.

Tasks: Managed application design implementation, constant interaction

with Samsung device certification team to coordinate marketing

initiatives, new Firmware release & application updates.

Managed project schedule, deliverables, device submission for

certification, demo device acquisition form Samsung, bug fixing,

testing & perform network tracing using wire shark.

. Responsible for Launching the first Napster app on LG Blu-ray devices

Tasks: Managed day-to-day application design implementation, daily

OEM interaction, project schedule & deliverable management, device

testing & bug fixing, device certification support.

. Responsible for launching first Napster BlackBerry application for

BlackBerry OS 4.5 & 5.0

Tasks: Managing BlackBerry App world submission process, working with

the Outsource Company in a daily basis managing deliverable % feature

development. Testing done using device anywhere service software.

. Managing the Napster TiVo Premiere application integration

Tasks: Managing the ongoing application integration. Outsource Company

to build & deliver Napster music application. Maintain project &

resource schedule. Device acquisition for device testing. Application

QA

. Managing the Napster Insignia application integration for Broadcom

developed Blu-ray devices

Tasks: Working with Broadcom to build a Napster music application for

Insignia Blu-ray devices and Insignia IPTV. Project schedule

management, device testing working with Broadcom/Desay internal QA

team to identify bugs and performed application fixing.

Responsible for Launching the Android app on Wi-Fi and 3G tablets

Tasks: Archos Wi-Fi tablet, Huawei 3G Tablet, Samsung Galaxy 3G

Tablet, Velocity Micro Wi-Fi

Tablet

Napster, Inc, Los Angeles July

2008 - Current

Program Manager, Mobile

1. Carrier Account Project Management: Daily interaction with North

American carrier AT&T accounts to assess service maintenance,

troubleshooting, device release management, and weekly global change

control board management. Ensures Company objectives and goals are met

by adhering to priorities and deadlines and completing work within

scheduled time frames. Follows through on assignments

2. Mobile service management with external technology partners including

Ericsson and other 3rd party partnerships (Yahoo Mobile, Mobi TV,

Gravity Mobile, BlackBerry)

3. Develop product requirement definition and feature identification for

future mobile products, including documentation of prioritized feature

sets for upcoming music services. Worked with a cross-functional team

including Engineering, QA, Support, Outbound Marketing, Business

Development, User Interface Design and other Product Managers

4. Oversight of Product enhancement project cycles for AT&T on-deck

music service:

. Product enhancement launch management: Coupons, Rotating Artist,

Specials Pages, bi-weekly AT&T handset launch,

. Device and product specific enhancements including TP

reconciliation activities and copy changes

. Change Request management across EU, LATAM, and NA territories

. Created a process (campaign submission form) for AT&T to

request Napster wap urls

. Did a competitive analysis for different music and mobile

content offerings: compared our Napster offering with other

venders & services

5. Improving and facilitating operational team and project management

communication/organization with internal stakeholders including

marketing, content ops, programming and business development and

external partners

. Facilitation of Napster participation in Trade shows & meetings

. Project deployment oversight and work order creation for all EU,

LATAM and NA deployments

. Facilitating Marketing programs e.g. - deep link provisioning,

AT&T Music free track programs

. Device certification management through internal stakeholders

and vendor partners

. Demonstrates flexibility in responding to priorities and

organizational change

IconMobile, LLC, Los Angeles, CA Mar 2007 -

July 2008

Director of Client Services & Messaging

Clients: Microsoft Xbox, Qpass, AT&T, Vegas.com & BMW North America

. Responsible for mobile campaign execution (provisioning multiple

shortcodes, follow carrier guidelines, setting up campaigns/campaign

submissions)

. Developed, scoped and managed mobile marketing projects/initiatives

for xBox (xbox.com/mobile), Vegas.com (m.vegas.com) & BMW

. Responsible for the internal resources management for Designers and

developers

. Help clients develop their understanding about mobile marketing

. Overall financial review and responsibility for accounts

. Responsible for growth and vitality of account

Motricity, Los Angeles, CA Jan

2005 - Feb 2007

Senior Product Manager - Off-deck

. Understanding customer requirements, translating those requirements

into engineering level requirements

. Perform short-code setup processes and work with the operation team to

ensure that mobile campaigns are executed correctly to mobile carrier

guidelines and submissions

. Responsible for the definition and satisfaction of the detailed

technical, performance and deployment requirements of the project

. Responsible for understanding mobile carrier requirements and

assisting clients and internal teams on understanding the mobile

interface requirements

. Responsible for delivery of a single deployment project to meet

schedule, cost, and quality commitments made to a business unit

o Develops integrated project plan with Dev, QA, Ops, CDS

o Drives teams to execute the project as per commitments

o Manages issues and risks of the project

. Responsible for the management of all content development and

distribution for Motricity's off-deck group

. Responsible for communication carrier policy changes to customers via

Account Managers

. Developed Motricity's automated content formatting processes to

minimize content set up costs and provide a quicker turn around time

for off-deck clients

. Deployed feature enhancements for Motricity's Media Server platform

that powered all the Binary content downloads for BET, NBC, CBS,

Cartoon Network and Turner TCM-Feature includes: DRM, Carrier NeuStar

lookup and CoGa upgrade to comply with Verizon MMS deliveries

. Received the CEO Mentality award for outstanding performance

USA Wireless, Woodland Hills, CA Feb 2003 -

Dec 2004

Senior Product Manager

. Developed project plans, timelines, allocating resources, project

scope and objectives

. Generated innovative content related ideas to promote our products and

services to consumers

. Select projects include:

o Ringjam - Managed and programmed Ringjam's D2C Web and Printed

storefronts

o Live 8 Concert - Project manager for worldwide Live 8 mobile

program

o Melissa Etheridge - Project manager and a content programmer

(Ringtone & Wallpaper) for Melissa Etheridge Text2Donate project

. Headed up USA Wireless' Mobile Content Asset Management and

Integration group

. Built and programmed D2C Wap storefronts (http://wap.ringjam.com).

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