Sales Human Resources

Lisa Ann Moran

**** ******* ****** ********, ** *8509

570-***-**** abj0hv@r.postjobfree.com

Accomplished executive with more than nineteen years of proven success in

management, marketing, public relations and human resources. Proactive.

Results driven. An exceptional communicator with a proven track record of

driving organizational growth, image, financial stability and efficiency.

Developed a "Recovery Plan" to ensure fiscal stability and strategic

growth for the City of Scranton $77 million dollar budget. Extensive

qualifications in the following competencies:

. Executive Leadership & Supervision Business

Development & Market

. Marketing & Sales Program Leadership Strategic &

Tactical Planning

. Promotions & Publications Project & Event

Management

. Business Operations Management Team Building &

Training

. Complex Negotiations Fiscal Management

. Community Relations Budget Forecasting

Career Synopsis

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Director of Human Resources & Recovery Plan Coordinator, City of

Scranton January

2002 to present

As a member of the Mayor's senior management team provides strategic HR

leadership and management for the City's 12 departments and 560 employees.

Oversee the development and implementation of the Recovery Plan to

establish a fiscally sound blue print through 2014. Executed human

resources policies, programs and services, including recruitment,

selection, retention, legal compliance, employee benefits, employee

relations, employment practices and procedures, employee communications and

employee events.

. Solely chosen by the Mayor as the Recovery Plan Coordinator to

collaborate with the Pennsylvania Economy League to establish a

strategic plan that allows the City to function with a balanced

budget; the plan addressed revenue, expenditures, and labor revisions

and was successful in balancing the City's budget from 2003 - 2010.

. Improved efficiency and financial savings by realigning clerical

staffing by 20%. Extended clerical working hours by 5 hours per week

to accommodate the general public needs. Implemented electronic time

keeping for all clerical staff for better monitoring and tracking

labor hours and achieving cost savings.

. Direct supervision of multiple levels of employees from Directors to

crossing guards. Oversaw the entire staff of 560 City of Scranton

employees.

. Assist the Business Administrator in directing the development and

administration of the City's $ 77 million dollar budget; analyze and

forecast City revenue and expenditures. Recommended consolidation of

numerous departments for a savings of over $200,000.

. Negotiated six Collective Bargaining Agreements with the Clerical and

Department of Public Works unions. Prepared for, responded to, and

participated in, demanding and rigorous Act 111 proceedings for Fire

and Police personnel.

. Reduced workers compensation costs 10% by implementing a strategic

plan that included medical management, surveillance and litigation.

. Saved 10% on the City's $10 million healthcare cost by realigning the

benefit plan with no effect of the employees.

R sum of Moran, Lisa, 570-***-**** continued

Page 2.

Director of Human Resources & Finance Manager, Walsh Healthcare

(TMG Health)

September 1998 to January 2002

. Conducted recruitment effort for company expansion hired an additional

200 exempt, non-exempt personnel, and temporary employees; including

new employee orientations; employee relations counseling and exit

interviews.

. Developed and implemented company's first personnel policies and

procedures manual. Responsible for employee handbook benefits

administration, claims resolution, and change reporting. Recommended

new approaches, policies, and procedures to effect continual

improvements in efficiency of department and services performed

. Implemented and maintained compensation program; including conducting

annual salary surveys; analyzing compensation; managing performance

evaluation program and defining roles and responsibilities for

positions.

. Oversaw financial duties related to the operation and maintenance of

the Company's accounting records.

. Prepared and administered all aspects of payroll. Assisted in

development of overall payroll procedures by recommending improvements

or changes for greater efficiency.

Director of Marketing, Mall at Steamtown

February 1995 to

September 1998

Marketing strategist for over 100 retail stores located within the Mall at

Steamtown. Developed an integrated approach to increase sales results,

product awareness and community image. Developed new and existing core-

customer bases; secured targeted media advertisements; devised new store

openings and brand integration within community and creation/management of

annual business-building sales promotion programs.

. Responsible for creating, developing and executing mutually beneficial

programs with the anchor stores, third-party promotional partners,

community leaders and non-profit organizations to achieve stronger

marketing and sales impact that generated a 25 % increase in traffic and

sales.

. Developed mall wide special events with numerous non-profits to enhance

and broaden the corporate engagement within our community, while at the

same time generating income, publicity, and recognition for annual and

capital campaigns. Established the Mall as the MDA telethon headquarters.

. Streamlined delivery and communication of marketing collateral, brand

strategy and creative assets as the lead architect for marketing

strategy, which provided information to all mall employees.

. Managed annual media planning & buying budget of nearly $2 million for

regional advertising campaigns that included outdoor, online, in-theatre,

in mall & TV advertising.

. Achieved significant added value exposure through co-op programs and

strategic media partnerships with participating national store chains.

. Created multi-user sales collateral featuring customized case studies and

consumer research. Produced sales presentations including creative

concept development and storyboards.

. Conceptualized and led initiative to promote stewardship through

grassroots events and strategic partnerships with national store chains,

tourism partners, non profit organizations and political and community

stakeholders to further brand the company as a community leader.

. Developed brand strategy through marketing initiatives, strategies and

programs utilizing consumer research and competitive trends analysis.

R sum of Moran, Lisa, 570-***-**** continued

Page 3.

Director of Public Relations, Boscov's

Department Store August

1992 to September 1995

. Developed and strengthened community relationships through special

events, employee and corporate participation or sponsorship in over 30

community service projects. Represented the company in various

community relations.

. Reinvented and re- established after 20 years the Downtown Christmas

Parade in conjunction with the local Jaycees. The event draws

thousands of visitors to the downtown, and is broadcast on our local

ABC affiliate, resulting in exposure to the Jaycees across numerous

counties.

. Dramatically increased measurable publicity over 75% in three years.

. Successfully managed all media relations, promotional and special

event planning for the grand opening of the facility. Events which

assisted in driving retail revenues to a rise 31% over three years.

. Proactively and successfully achieved opportunities for complimenatry

media coverage in print, television, and video generating thousands of

dollars in free publicity.

. Analyzed regular corporate retail sales reports and tailored each

local marketing profit-plan with retail leadership.

. Wrote and participated in preparation and execution of numerous news

releases

. Worked with the Vice President of Public Relations setting and

promoting the short- and long-term strategic marketing objectives to

achieve profits, growth, or other goals of the organization.

. Assisted in identifying the strategic objectives for public relations

and communicated those objectives to subordinate management.

. Participated in the preparation, control, and maintenance of the

department budget.

Education & Training

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Bachelor of Science Degree, Drexel University

Community Involvement

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Boys and Girls Club, Board of Directors

Leadership Lackawanna, Board of Directors

Blind Association, Board of Directors

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