Director Manager
Resume:
Lee Malcolm 309-***-****
******@**********.***
*** ******** ****, **** ****** IL 61611
OBJECTIVE: A marketing management or similar position in a dynamic
environment within an organization that values an innovative approach
to increase awareness and success of the business or entity.
SUMMARY
A media professional experienced in promotional development and
execution, format creation, news and
commercial writing, editing and producing, on-air presentation,
voiceover, audience research, staff training and
crisis management.
PROVEN ABILITIES AND RESULTS
Growth Strategies and Ratings Success
. Analyzed Perceptual, Attitudinal and Behavioral studies conducted
by outside firms. Implemented format and promotional adjustments in
accordance with research findings.
. Worked within budget limitations and defined methods to increase
awareness and strengthen brand.
. Achieved some of the highest audience ratings in the history of
Peoria radio, individually in my day parts and as program director
in all key day parts and demographics.
. Created events to build cumulative audience and convert new cume to
average quarter-hour, thereby increasing loyalty and improving
overall audience share.
Operations Administration
. Guided cross training where applicable to achieve more consistency
in day-to-day operations.
. Improved preparedness for coverage of severe weather and other
emergencies that could place the public in danger.
. Motivated and directed staff in detail execution relative to on-air
presentation and production of format elements.
. Assisted account executives with creation of advertising and
promotional campaigns for clients.
. Conceptualized and constructed trade show exhibits and remote
broadcast facilities.
Negotiating
. Secured broadcast clearance rights from many networks including
ABC, RKO, RFN, Chicago Cubs, Chicago Bulls, Farm Bureau Network and
others.
. Negotiated performance contracts with employees, entertainers and
venues.
Problem Solving
. Resolved daily technical issues common to the working environment.
. Developed and administered new policies and procedures designed to
diminish technical issues and inconsistencies.
. Carefully tracked program reports and compared them to program logs
to find and correct discrepancies.
. Quickly reacted to major news, weather or entertainment events
relevant to our audience and implemented immediate programming
adjustments in order to properly and responsibly serve the public.
Technology Application
. Reduced operating expenses through application of the latest
technologies.
. Supervised installation of Audio Vault, UDS and Digicart delivery
systems.
. Merged and edited daily traffic and music logs via Power play
software to create program logs.
. Trained producers basic production techniques and advanced editing
and mastering methods.
Lee Malcolm 309-
694-6130
Page 2
Community Involvement
. Neighborhood Volunteer for American Heart Association
. Co-hosted radiothons for St. Jude Children's Research Hospital
. Donated PSA production time and appearances to many groups and
organizations including the Red Cross, PARC, Easter Seals, March of
Dimes and Operation Santa Clause.
. Originated "Chili Dogs for Breakfast" at Emo's seasonal opening.
Proceeds to the Arthritis Foundation.
Crazy Stunts & Stuff
. Spent a weekend broadcasting from a mini motor home hoisted by
crane forty feet high.
. Shared a cage with a tiger to raise funds for Glen Oak Zoo (OK -
the tiger was in an adjacent cage.)
. One of the first in the country to get drunk on the air, under
supervision of a doctor and Illinois State Police, to discourage
drinking and driving.
. Remote broadcast from a hot air balloon as we floated above the
midway at the Heart Of Illinois Fair.
. Organized and directed "The Great Jell-O Jump".
. Interviewed Clyde the Camel.
. Participated in the "7UP Un-mobile Race."
EXPERIENCE
Freelance Voiceover, Audio and Virtual Tour Production, Writing
(2008-present)
Most work performed in my studio with completed files sent by
any method of the clients' choosing.
Commercial, Imaging, Instructional, Narrated Virtual Tours,
Copywriting. Currently writing three books.
Kelly Communications, Peoria, IL - KISS-94FM, WXCL-FM, WOAM
(2002-2008)
Various job titles held, primarily acted as facilitator with
responsibility for executing programming as directed by the company
president. Also served as production director, news director and on-
air. Hired and trained new staff members. Ensured that promotional
activities and marketing tasks were handled properly, trained
employees on Audio Vault digital delivery system.
Radio Disney, Little Rock, AR - KRNN (1997-2003)
Vice-president operations, launched format in conjunction with
policies and procedures of The Walt Disney Company. Negotiated
contracts with vendors, approved rate cards and promotions, maintained
regular communication with the operations manager who handled daily
activities.
Community Service Radio, Peoria, IL - WIRL/WSWT (1992-1997)
Supervised programming in accordance with directives from ownership,
worked closely with account executives to develop sales and marketing
campaigns for clients, scheduled talent and programs, negotiated
network clearance contracts, trained production techniques and methods
using latest technology, voiced and produced hundreds of commercial
and promotional audio, created marketing pieces, directed TV spot
production.
ADDITIONAL RELEVANT EXPERIENCE
Program Director & Morning Host, WHYT, Detroit, MI
Weathercaster, RFN, Baton Rouge, LA (via broadband internet
connection)
Assistant Program Director and Afternoon Drive, KZ-93, Peoria,
IL
P.D., M.D., Afternoon Drive WIRL/WSWT, Peoria, IL ('75-'81)
Production Director, News Reporter, Writer and Anchor, WOLI-FM,
Ottawa, IL
Lee Malcolm 309-
694-6130
Page 3
QUALITIES AND BENEFITS
. Keen knowledge of the Peoria Market and its people.
. Solid name recognition through media work on and off the air.
. Quick and easy access to my production studio.
. Strong reputation with excellent interpersonal skills and telephone
demeanor.
. Committed to superior performance and results
. Equally comfortable and effective working as part of a team, leader
of a team or individually on projects.
EDUCATION AND TRAINING
Ottawa Township High School, Ottawa, IL, Graduate
Note: My college plans were delayed when I received a job offer at my
local radio station. Career advancement was quick and consistent. I
learned and developed a multitude of skills along that path and have
applied them effectively throughout my career.
AFFILIATIONS PAST AND PRESENT
The Walt Disney Company
SPARK Networking Group
Talent Plus Agency
National Association of Realtors, Picture Path Division
HOBBIES AND INTERESTS
Reading and Writing
Mixed Martial Arts
Hockey
Cooking
Music Production
PROFESSIONAL REFERENCES
PERSONAL REFERENCES
Mr. Bill McClugage
Ms. Gwenne Henricks
Account Executive, Bells Advertising, Austin, Texas
Vice-President, Industrial Power Systems
and Growth Markets Division
***@******.**.***
Caterpillar, Inc.
*****************@***.***
Ms. Becky Wood
Owner, The Service Station Agency
Mr. Glen Neal
Peoria, Illinois
Sergeant, Peoria Heights Police
Department
*****@*****************.***
*********@********.***
Mr. Steve Tarter
Mr. Bob Ransom
Reporter, Peoria Journal Star
Owner, Orbital Motion, St. Louis, Missouri
*******@******.***
*****@*************.***
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