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Sales Vice President

Goldsboro, NC, 27534
March 09, 2010

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David E. Colburn

919-***-**** (office)

E-mail: 421 Dogwood Trail, Goldsboro, NC 27534


Career Summary

A results-oriented, senior executive with more than twenty years of C-level global and domestic

operations experience in the manufacturing and IT industries with considerable expertise in the areas of

growth management, downsizing and turnarounds.

Core Competencies

• Operations Management Development


• Strategic Planning


Sales & Marketing

Mergers & Acquisitions


Public Company and Private Equity

Financial Management

• Complex Channel Management

Significant experience in manufacturing and technology sectors running global companies with revenues

from $8M to $7B

• Involved in almost every level of the automotive sectors from the OEM, aftermarket (three levels), HD,

retail, and consumer spanning all levels of management from CEO to engineering.

Sample of clients included GM, Ford, DCX, Toyota, Nissan, BMW, Hyundai/Kia, Federal Mogul, Delphi,

Eaton, SKF, Timken, Dana, Xerox, Rolls Royce, Dell, Sun Microsystems, and Northrup Grumman.

Aftermarket customers including Napa, Carquest, AutoZone, and Pep Boys.

In the HD sector worked with Detroit Diesel, DCX, and Mack.

Retail sector on a global basis included Lowes, Sears, Wal-Mart, and Home Depot.

Expert in leading an approach to growth and opportunities that incorporates this experience into all

strategy reviews and decisions. International experience includes Germany, Sweden, France,

Switzerland, UK, Netherlands, Spain, Austria, Brazil, Venezuela, Mexico and Canada. In addition, have

spent considerable time involved with either negotiations or clients in Japan, Korea, India, Indonesia,

Thailand, China, Australia, New Zeeland, Hungary, Czech Republic, South Africa, Columbia, Argentina,

and Chile.


Professional Experience

Smart Online (SOLN) Raleigh, NC 2007-2009


• A software development company for the SaaS market

• Hired from my role as an independent board member to provide SEC stability and turnaround of

struggling leadership.

Significant Achievements

• Settled SEC suit in 60 days

• Gained new clients and retained existing clients despite company struggles

Restructured management team and approach

Developed and implemented the company’s first operational budget plan

Raised new capital from private equity in less than 60 days

Consolidated organization and operations

David E. Colburn

919-***-**** (office)

E-mail: 421 Dogwood Trail, Goldsboro, NC 27534


Electronic Data Systems (EDS) Plano, TX

President, Global Manufacturing Industry Practice 2004 – 2006

Area Director, Manufacturing - Automotive, Central Region 2003 – 2004

Vice President, EDS Global Industry Group 2002 – 2003

Vice President, Global Industrial Manufacturing, EDS Global Industry Group 2001 – 2002

EDS, a Fortune 100 company, is a $20 billion provider of business and technology solutions.

Innovation was a key component to growth whether through product and or processes. At EDS

responsibilities in these areas were the root of all of the growth helping to take Manufacturing revenues

from $4B to in access of $7B in a little over 3 years. The approach of utilizing technology to enable global

delivery of goods and services, design, engineering, and manufacturing was the cornerstone of this

success. The drive to improve manufacturing processes and drive cost improvements helped to provide

differentiation into the marketplace. Responsible for developing the global manufacturing industry

business and sales strategy covering the Automotive, Industrial Manufacturing, High Tech, and

Aerospace & Defense segments.

Significant Achievements

• Managed business development, created key CEO relationships, and defined technical solutions

• EDS Executive sponsor and major contributor to PLM market leader having negotiated initial

Alliance agreement for EDS.

Participated in many sales engagements and wins and responsible for a $7.1B

• Revenue target with deals ranging from $5M-$1.2B in size.

Del-Met Corporation Nashville, TN 2000 – 2001


Del-Met was a major supplier of plastic injected molded components to Tier I and Tier II Automotive

Industry OEMs. The corporation was comprised of four manufacturing divisions, two joint ventures, and a

design and engineering facility. Major customers included General Motors, Toyota, Nissan, JCI and Lear.

Responsible for restructuring operations to position the company for sale; completed sale and liquidation

in 2001.

Significant Achievements

• Developed strategic orientation

Established a quality operating environment (Six Sigma)

Provided hands on sales and marketing leadership

MTD Products, Inc. Cleveland, OH 1998 – 2000

President, MTD Automotive & Executive Vice President, MTD Products Inc.

MTD is a multi-billion dollar global supplier to the Automotive and Power Outdoor Equipment industry.

The Automotive Group was a leading manufacturer of engineered stamped products for the Automotive

OEMs including Ford, General Motors, DaimlerChrysler, and Toyota. Responsible for a $300 million

organization. Direct report to the MTD Chairman and elected to the Board of Directors. Hired to position

the company for sale; the company was sold in 2000.

Significant Accomplishments

• Developed strategic direction for $2B highly-seasonal, product-based retail organization with a customer

base of Lowes, Wal-Mart, Home Depot, and Sears.

• Restructured operations to reflect positive earnings from $20+ million loss over two years.

David E. Colburn

919-***-**** (office)

E-mail: 421 Dogwood Trail, Goldsboro, NC 27534


• Oversaw all sales and marketing functions.

• Incorporated lean manufacturing, Toyota operating system, and the basis for Six Sigma Quality system

throughout the organization.

AP Parts International Inc. Toledo, OH 1995 - 1998

President, North American Aftermarket Division & Senior Vice President, APPI

APPI is a $500 million supplier to the worldwide automotive industry. Responsible for the profit and loss

of a $100 million aftermarket division of APPI directly reporting to the APPI Chairman. The aftermarket

division was a full line manufacturer of exhaust systems for the automotive aftermarket, retail mass

merchant, and OEM service markets as well as a packager and distributor of complete brake, chassis

and shock programs. Key customers included automotive retailers Sears and K-mart. Hired to turnaround

a historically troubled division; company sold in 1998.

Significant Accomplishments

• Provided an environment of hope, opportunity and pride to a company with a history of apathy.

Implemented the transition of manufacturing responsibilities to the Division and directed the move to

World Class Manufacturing.

Realized large gains in ongoing programs to reduce cost and improve cycle time by simplifying the

process and moving to team-based manufacturing.

Restructured the Sales & Marketing organization reducing 2 layers of management and improving


Implemented the concept of value added decision making to all levels of management.

Sized the company to reduce break-even and positioned the company to yield a positive cash flow in

1996 from a loss of $4.0 MM in 1995.

Implemented a strategic planning focus.

Dana Corporation Toledo, OH 1988 - 1995

Executive Vice President, Krizman, Inc., Mishawaka, IN

Dana, a $7.7 billion, Tier 1 supplier and industry leader in the automotive aftermarket. Responsible for

Dana's international marketing efforts for APD companies ($400 million in sales) with total Profit and Loss

responsibility for Krizman INC., a manufacturer and distributor of automotive suspension, brake, and

engine components to the automotive aftermarket and Tier 1 markets. Served on Dana's acquisition

committee and developed the worldwide strategic plan for chassis parts.

Repcoparts Corporation Cerritos, CA 1984 - 1987


Major import parts company distributing hard parts to the traditional automotive aftermarket, i.e. engine,

chassis, clutch, brake/hydraulic, and ignition parts.

Early career includes increasing responsibility in marketing, sales and management


David E. Colburn

919-***-**** (office)

E-mail: 421 Dogwood Trail, Goldsboro, NC 27534



Roberts Wesleyan College Bachelor of Arts in Liberal Arts

Continuing Education

• University of Michigan, Strategic Marketing Planning & Computer Assisted Marketing Planning

University of Pennsylvania, Wharton School of Business, financial and accounting seminar

University of Illinois, Executive Development Program

Bowling Green University, Executive Development Programs

AAI - Automotive Aftermarket Sales & Marketing Program

Memberships and Affiliations

Bob Barker Company, Board of Directors, Compensation and Investment Committees 2009-Present

Smart OnLine, Board of Directors, Chairman, President/CEO, Audit and 2007-2009

Compensation Committee

Association of Corporate Growth (ACG) Board of Directors 2009-Present

National Association of Corporate Directors Association (NACD) 2007- Present

Lorair Corporation, Board of Directors 2000-2001

MTD Corporation, Board of Directors 1998-2000

Automotive Service Industry, Chairman (1994 – 1995), Board of Directors, Executive

Committee and Manufacturer's Board of Directors

Automotive Industry Associations (MEMA, SEMA, APAA, AIA, NTDRA, ASIA, AWDA) 1996

Joint Operating Committee

OESA, Member

SAE, Member

Roberts Wesleyan College Board of Directors 1980-1983

Automotive Sales Council 1996

Automotive Service Association "Leadership Award" for Distinguished Service,

Chairman (1998), Vice President (1997), Treasurer (1996), and Board of Directors

Northwood University's Automotive Aftermarket Education Award 1996

Contact this candidate