Education:
Penn State University
Bachelors of Science Marketing, School of Business Administration 2010
Education Highlights
Studies focused in E-Commerce, Business-to-Business Marketing, Consumer
Behavior, Market Research, Services, Advertising and Promotions, Retailing,
Personal Selling, Business/Management Strategy, and Marketing Strategy.
Work Experience:
Financial Design Center
Marketing Coordinator
2007-2010
Financial Design Center is a construction company with its primary focus in
design/build for financial facilities. My major contributions to the
company were in developing the overall marketing plan and creating the tag
line that has become a successful part of all of their sales and marketing
pieces.
. Developed promotional advertising
. Lead redesign of website. Created site map and content recommendations
for website.
. Researched competitors to recommend improving market position
. Created company's tag line by evaluating client responses/feedback
. Used Bancography - a brand strategy service software
. Attended trade shows and sales presentations
. Wrote copy for website, promotional material, and print campaigns
. Implemented use of and administrated social media
. Use of Microsoft Office and database management
Construction crew member:
. Worked on the demolition team to prepare financial institutions for
remodeling. Assisted skilled craftsmen
HACC Bookstore
Bookstore Merchandising Associate:
2007-2010
Major accomplishments: Only part time seasonal employee that knows how to
perform all of the duties. Broke the record for number of shipments
prepared and shipped accurately in a day.
. Provided customer service to students. Display set up, stocked
shelves, shipped orders
TRC Interactive
Quality Assurance:
2003-2005
. Using Authorware, made changes to an existing program to customize for
specific banks and credit unions. Performed end user testing on
programs created by Developers
Reason for leaving: Was a full time position with day time hours. Had to
minimize day time work hours when starting college.