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Account Executive Marketing

Location:
Buffalo, NY, 14220
Posted:
October 19, 2010

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Resume:

Jessica Chapman

315-***-**** ******@*****.***

Experience:

Account Executive

Designworks Advertising September 2009 to

present

As an account executive, I work as a liaison between my clients and our

creative team. I am responsible for understanding my client's industry and

brand in order to develop strategic advertising plans. I currently work

within a wide range of industries including foodservice, manufacturing,

commercial and residential development and non-profit.

. Research new media

. Copywriting as needed

. Develop proposals and adhere to budgets

. Manage bi-monthly foodservice publication

. Public Relations - develop and distribute press releases

. Media - planning and buying (television, online, radio, print)

Account Coordinator

24 Seven March 2008 to May 2009

. Used effective cold-calling and recruiting techniques to source

candidates

. Successfully managed numerous accounts and clients

. Sourced new clients by cold calling, and using various marketing

materials such as white papers, email marketing, and press releases.

. Effectively trained new employees in account coordinator role

Claims Analyst

The Hartford Insurance Group September 2007 to March 2008

Public Relations Coordinator (Internship)

Cherry Communications January 2007 to June 2007

. Wrote press releases and media pitches

. Researched media using online database

. Distributed messages to proper media outlets

. Created and coordinated online newsletter

. Developed marketing postcard campaign

Activities:

Vice President, Social Chair

Delta Delta Sigma Sorority, University at Albany September 2004 to May

2007

Planned and coordinated several special events including holiday

parties, fund raisers for American Heart Association, alumni events

with a fund raising component.

Teacher's Assistant

University at Albany Spring 2006

Selected as one of the first to T.A. a communication course in the

department's history; responsible for 20 undergraduate communication

students; conducted weekly lectures with activities designed to

reinforce the communication theories and principles learned in class

Education: University at Albany, State University of New York

Bachelor of Arts in Rhetoric and Communication, Business Minor

References and Portfolio Available Upon Request



Contact this candidate