*** ****** ****** ******* *. (Lawless) Mitchell Cell: 254-***-****

Hewitt, TX 76643 abixxc@r.postjobfree.com Home: 254-***-****

PROFILE

Results oriented general manager with in-depth product development,

marketing, customer service, training, and manufacturing experience. Proven

success in strategy development, creative problem solving, brand

positioning, and developing a strong, focused, accountable team.

Analytical, collaborative and passionate business and marketing leader and

strategist.

. 20+ years of progressive marketing and managerial experience

. Experienced in driving global business development and mergers and

acquisitions.

. Experienced in four organizations: CenterBrain Partners, Kimberly-Clark

Corporation, Spenco Medical Corporation and Baylor University.

. Entrepreneurial experience. Owned and operated Heart & Hands Personal

Care Service providing financial and personal shopping care for the

elderly.

. Experience in developing positionings for 15 product categories from

detergents to diapers and first aid to feminine care.

EXPERIENCE

BAYLOR UNIVERSITY, Waco, TX June 2008 - Dec 2009

Lecturer, Hankamer School of Business, Marketing & MIS Departments

Temporary, Full-time

Mitchell & Associates, Waco, TX 2006 - Current

Marketing Consultant

Providing marketing consulting services to small to medium sized companies

primarily in the footcare category.

. Agency Development Manager for Colonial Life commission only contract

position as of March 2010

. Contracted with Spenco Medical Corporation, Waco, TX August 06 to

February 08 to provide mentoring services to young product managers.

. Served as Consulting, Director of Marketing December 06 to November 07

while recruiting. Developed and introduced 4 new product lines for

new channels of distribution to expand company's portfolio in an

environment where the primary channels of distribution are

experiencing significant downturn.

CENTERBRAIN PARTNERS, Oak Ridge, TN 2001 - Current

Southwest Partner

CenterBrain is 17-year old premier marketing consultancy specializing in

brand positioning for Fortune 100 companies such as Kimberly-Clark, Abbott

Labs, Unilever and Bosch Tools.

. Brought new accounts increasing the company's revenues by 25% over a 4

year period.

. Managed clients' services for the southwest division of the company.

. For an overview, go to: www.centerbraininc.com

BAYLOR UNIVERSITY, Waco, TX 1999 - 2003

Lecturer, Hankamer School of Business, Marketing & Management Departments

Development and delivery of subject material in a manner effective with

adult education and emphasizing active learning and development of

conceptual and analytical skills to adequately prepare students for careers

in the marketing field.

. Circle of Achievement Award for Outstanding Teaching - 2002

. Recognition of Outstanding Teaching Evaluations - 1999 - 2002

. Developed ethics cases for all subjects taught and active learning

projects in conjunction with financial and automotive industries.

. Recognized as outstanding participant by Edward Jones Corporation for

the development of marketing case competitions for students in ISY,

Operations, and Marketing classes.

. Served as faculty advisor for Beta Theta Pi

HEART & HANDS PERSONAL CARE SERVICE, Waco, TX

1999 - 2004

Founder & Partner

Founded and managed personal and care-giving services business providing

the elderly with services including bill paying, personal shopping, letter

writing, holiday decorating etc. and other services that the customer might

not be able to do any longer.

. Developed business plan, obtained funding, and successfully started up

and managed this small business while teaching at Baylor and doing

other consulting work.

. Built a client base of 50 elderly singles in Waco with no close

relatives to assist in these types of services.

. Sold business to my partner in 2004.

LOVETT & ASSOCIATES, Waco, TX 1999 -

2000

Marketing Consultant

Developed and implemented marketing programs to increase new client count.

Developed and implemented a marketing program directed at corporate 401k

administration services.

. Resulted in 3 major Waco corporations placing services with Lovett

significantly increasing monthly commissions.

. Increased client base by 3% in a 9 month period through advertising

and seminar programs

Spenco Medical Corporation, Waco, TX 1980 - 1999

Subsidiary of Kimberly Clark Corporation

Director of Business Development - 1997 - 1999

Company representative in potential business and product acquisitions and

consultant for business development issues while pursuing my MBA.

Director of Operations - 1991 - 1996

Responsible for strategy, research and development, engineering,

manufacturing, quality and logistics of a $40 million business sector.

Reported to President.

. Increased total company gross margin by 8% through cost reduction

program implementation

. Reduced raw material and finished goods inventory by 12%

. Directly managed a full-time staff of 220

. Developed and implemented programs to achieve a 99% on time shipment

rate directly to over 30,000 independent retailers with an error rate

of less than 1 error per 14,000 order shipped

. Developed and initiated a worker safety training program which

ultimately was adopted by the company's Workman's Compensation

Insurance carrier as a model program

. Directly managed an annual operations budget of over $15 million

Director of Marketing - 1989 - 1993

Responsible for all marketing responsibilities for the company's brands

including Polysorb Insoles, 2nd Skin Wound Care Products, and Silicore

Padding Products. Reported to the President. Led marketing strategy and

product development efforts implementing two major product lines and

upgrades to the existing business. Led a team of 5.

. Managed the successful introduction of a new wound care product line

into food, drug, and mass - new channels of distribution for the

company.

. 8.2% increase in sales during the first year and a compounded annual

growth rate of 20.1% from 1989 to 1993.

. Introduced numerous new and improved products.

Director of Support Services and Footcare Marketing Manager - 1984 - 1989

Simultaneously managed all service related departments including Planning,

Production Control, Quality Control, Maintenance, and Customer Service

while responsible for all marketing functions related to the footcare

business which was 60% of sales and 80% of profits. Led a team of 70.

. Developed and introduced a total new look for all footcare product

lines with award winning graphics and easy open/close packaging to

allow retail associates to try the product on their customers and

facilitate sales. Sales and profit increases each year exceeded

budget and forecast.

. Developed and implemented a pc based planning system for manufacturing

enabling faster turn around and 10% finished goods inventory

reductions.

. Managed and implemented a quality, safety, product knowledge training

program for all Spenco personnel to increase safety and quality

awareness. Completion of the program resulted in personnel receiving

recognition, a certificate and designation of Certified Spenco

Partner, and a pay increase. 200 of 225 employees participated and

were certified.

Planning Manager - 1980 - 1984

Managed the planning department with primary responsibilities including

sales forecasting and production scheduling and control. Led a team of 6.

. Implemented a forecasting system based on monthly exceptions rather

than historical averages to better forecast future sales and manage

production schedules and inventory levels.

. Recognized by Kimberly Clark as Outstanding Planner for our division

in 1984.

. Developed and implemented an automated inventory control system and

warehouse locator system resulting in overall inventory reduction of

7.5%.

EDUCATION

Baylor University - Waco, TX

M.B.A., Marketing

3.92/4.0 GPA

Baylor University - Waco, TX

B.B.A., Marketing

4.0/4.0 GPA, Magna Cum Laude

CLASSES TAUGHT:

Principles of Marketing Strategic Brand

Management

Advertising Promotion Campaigns

BUSINESS REFERENCES

Thomas E. Wilson James A. Ebel

Caregiver Partnership Inc. CenterBrain Partners,

Inc.

993 Prairie View Court 105 Dana Drive

Neenah, WI 54956 Oak Ridge, TN

37830

abixxc@r.postjobfree.com abixxc@r.postjobfree.com

Cell: 920-***-**** Cell: 859-***-****

Home: 920-***-**** Fax: 859-***-****

Thomas A. Sraver John F. (Jeff) Tanner

Spenco Medical Corporation Baylor University

200 Castletown Road One Bear Place #98007

Timonium, MD 21093 Waco, TX 76798-8007

abixxc@r.postjobfree.com abixxc@r.postjobfree.com

Cell: 410-***-**** Cell: 254-***-****

Office: 410-***-**** Office: (254) 710-

3485

Timothy R. Kayworth

Chris Pullig

Baylor University

Baylor University

One Bear Place #98005

One Bear Place #98007

Waco, TX 76798-8005

Waco, TX 76798-8007

abixxc@r.postjobfree.com

abixxc@r.postjobfree.com

Cell: 254-***-****

Office: 254-***-****

Office: 254-***-****

PERSONAL REFERENCES

Brenda Mosier Melissa Alexander

832 Stoneridge 1103 December

Hewitt, TX 76643 Hewitt, TX 76643

Cell: 254-***-**** Cell: 254-***-****

Home: 254-***-**** Home: 254-***-****

Office: 254-***-**** Office: (254) 840-

5044

Contact this candidate