Marketing Customer Service

Amy Boeing

***** ******** ***** **. 513-***-**** Home

Harrison, Ohio 45030 abiwqd@r.postjobfree.com 513-***-**** Mobile

Excellent communicator qualified by more than 10 years of diverse

experience in marketing, with a proven record of success. Passionate

person with very effective communication, analytical and emotional

intelligence skills. Specific areas of strength include:

< Results Driven-Business Development- Company Growth

< People Development-Event Coordination-Business Execution

< New Business Development through Strategic Planning-Collaborative

Relationships-Teamwork

Professional Experience

Nationwide Insurance Agency, Cincinnati, Ohio June

2002 - December 2008

Associate Agent/Customer Service Specialist

Responsible for providing direct customer contact to sustain satisfaction

and provide a one-on-one personal experience. Create marketing campaign

directed at customer retention, including written scripts and letters.

Highlighted customer needs so they can be better serviced and have a more

personal feel to their experience. Recognized by upper management for

developing successful customer review processes, scripts, and letters

Business Development

< Independently recognize potential clients and took initiative to call

on and develop a relationship to create new business opportunities and

grow client portfolio

< Achieved an 85% response rate while conducting "On Your Side" customer

reviews

< Designed two direct marketing campaigns that on grew the agents book

of business by 5% a month

Marketing

< Write call scripts and letters directed at potential and current

customers

< Develop a systematic plan to successfully close further sales

< On a quarterly basis strategically planned agency marketing to

coordinate with corporate marketing for better success rates and an

sense of synergy capitalizing on the corporate office message

dbaDIRECT, Florence, Kentucky

February 1999 - June 2002

Marketing Supervisor

Supervised a call center of 4 - 6 personnel - hire and train personnel,

assign daily activities for Integrated Direct Marketing campaigns,

continually update the company messages for scripting. Ensured quality of

business presentation - motivate and lead personnel on daily basis to

provide a positive atmosphere, train personnel in all facets of call center

activities, and educate personnel and potential clients about the service

offering. Achievements of Direct Marketing campaigns

Business Development

< Generated $2.1 million in revenue

< Achieved an average of 24% response rate

< Exceeded monthly lead generation goals every month since date of hire

Marketing

< Created and carried out 14 different Integrated Direct marketing

campaigns targeted at Fortune 500 companies

< Create, design and work with print companies for all mail pieces and

marketing collateral

< Work with vendors to negotiate pricing and style for promotional

materials

< Designed and wrote 14 processes to carry out direct mail campaigns

< Work with management to decide territory specifications and write two

marketing plans

Strategic Planning

< Specialized in collecting research material on vertical marketing

opportunities

< Investigate potential competitors, and collect market intelligence

information for deciding target markets.

Event Planning

< Plan, organize, set-up and run booth at 16 industry trade shows and

seminars

< Generated a 20% response rate on leads generated at the trade shows

and seminars

Marketing Communications Specialist

Spear headed the startup marketing of a new corporate division of LUCRUM,

Inc called dbaDIRECT - experience measures required to ensure successful

startup marketing.

Business Development

< Generated qualified sales leads from Fortune 500 companies using

Integrated Direct Marketing campaigns - measured campaigns success

through software tracking capabilities.

< Obtained a 10% monthly lead generation tracked thru Goldmine software

capabilities.

Marketing

< Assisted in revising marketing message

< Designed new marketing collateral and updated existing collateral

< Assisted in training new employees to be fluent in the Integrated

Direct Marketing processes

Strategic Planning

< Collect research material on vertical marketing opportunities

< Investigate potential competitors, and collected market intelligence

information for deciding target markets.

Computer Skills

Goldmine, Microsoft (Word, Excel, Power Point, Access, Outlook, Explorer)

Netscape

Extracurricular Activities

< Volunteered at Children's Hospital and for JOGSW/WDA -

www.careersandjobs.com.

< Organize project for the rehabilitation of an inner city middle

school.

o Received an honorable donation and leadership award from the

Linder Foundation.

Education

University of Cincinnati, Cincinnati, Ohio

Bachelor of Business Administration, June 2000

Marketing / Management - Marketing GPA - 3.5

McAuley High School

Class of 1996

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