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Account Executive Director

Location:
South Bend, IN, 46614
Posted:
October 20, 2010

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Resume:

Experience:

Pathfinders Advertising and Marketing Group, Inc. Mishawaka, Ind.

Account Services Internship, May - September 2010

. Assisted account services personnel with planning, organizing and

managing projects for national and local clients. Assisted Director

of Media Relations with writing and distribution of press releases,

follow-up contact with media outlets and research.

First Merchants Corporation, Muncie, Ind.

Marketing Internship, January - April 2010

. Developed a student banking campaign, wrote press releases about

community involvement, organized media lists and designed ads while

taking a full course load.

Big Idea Company, LLC, Mishawaka, Ind.

Advertising Internship, May - August 2009

. Wrote press releases, designed logos and posters, edited videos,

attended client meetings, made press kits, developed a social media

plan and designed digital billboards.

American Advertising Federation, Ball State, Muncie, Ind.

. State Farm Case (2nd place - District 6) 2009-2010

o Creative Director

. Century Council Case (4th place), 2008-2009

o Creative team and Integrated Brand Promotions team

. AOL Case (2nd place), 2007-2008

o Special Events Committee for Keen's Footwear Sustainability

Campaign

. Coca-Cola Case (3rd place), 2006-2007

o Creative team

Cardinal Communications, Ball State, Muncie, Ind.

Ball State University's full-service, PRSSA nationally affiliated, student-

run public relations and advertising firm (Winner of 2008 Dr. F.H. Teahan

National Chapter Award for Outstanding Firm).

Account Executive, 2009-2010

. Rebranded White Hawk Country Club

. Developed a social media campaign for Yahoo!

. Awarded Dedication Award for December

Account Coordinator, 2008-2009

. Increased attendance for the Ball State University Opera

. Planned and organized the Indiana Public Relations Leadership Summit

Dance Marathon, Ball State, Muncie, Ind.

Public Relations Chair, 2008-2009

. Help plan and promote fundraising events for Riley Children's Hospital

Education:

Ball State University, Muncie, Ind.

Bachelor of Science, 2010

Major: Advertising

Minor: Communication Studies

Skills:

Software: Microsoft Office, Adobe InDesign CS4, Photoshop CS4, Macintosh OS

and Windows OS.

Experience: Working directly with clients, managing ad placements,

proofing, digital photography, various research methods and creating and

giving presentations.

Honors:

2010 Student ADDY Awards

. Silver ADDY Award - Interactive Advertising

. Silver ADDY Award - Media Campaign

2009 Student ADDY Awards

. Silver ADDY Award - Photography

DeMotte Journalism Scholarship,

2009-2010

London Centre Scholarship, 2008

Dean's List, Fall 2007, Spring 2008

National Residence Hall Honorary (NRHH), 2007

St. Joseph County Scholarship Foundation Scholarship, 2006-2010

Ball State Scholarship, 2006-2008

Leadership:

. Excellence in Leadership, 2006 -2009

. C.L.A.S.S. Mentor and Participant, Fall 2006, 2007

. Student Leadership Development Board, 2007-2008

. Hall Council, 2006-07

International Study:

London Centre, Spring 2008

Semester abroad immersed in a new culture and lifestyle, while taking full

Ball State course load.

Budapest, Spring Break 2009

Journalism field study to visit public relations and advertising agencies.



Contact this candidate