Marketing Manager

Mark Anders Kronquist

*** *** ******

Lake Oswego, Oregon 97034

503-***-**** message 503-***-**** cell

E-mail: abiwhu@r.postjobfree.com

My ideal job would let me combine my enjoyment of people, mastery of

marketing and technology and my ability to quickly research almost anything

and to present my results to a variety of audiences in a concise, easy-to-

understand manner.

Experience:

2007-Present GISI Director, Treasurer, Key Account Specialist. Other roles

included Director of Sales and Marketing, Director of Lquid Marketing

(Lquid Trdaemark a full-service ad agency)

Selected Achievements:

- Worked with outside bankers to arrange a leveraged buyout allowing

continued local control of GISI. Worked with key vendors to develop long

term relationships. Set a course for long term success. Managed finances of

$12m company.

- Implemented marketing and communications programs to help bring a

single identity to six related companies. Build new image and new marketing

campaigns and identity.

2004-2007 Lanier Worldwide/Ricoh USA

Healthcare Communications and Solutions Specialist

Lanier Sales Rep of the Year 2006 Healthcare.

Selected Achievements:

- Received Century Club Award for superior achievements.

- Developed and implemented technology solutions for clinics and

hospitals to enable them to streamline communications, increase revenues

and increase ROI in Oregon and SW Washington.

- Developed and implemented outreach and marketing programs.,

- Extensive experience with HIPPA requirements, GPO/IPA/IDN

requirements and structuring solutions to meet unique needs.

- Design, photography and writing.

2001-2003 Turk Enterprises

Director of Marketing

Selected Achievements:

- Developed new products, partnerships and strategies to help

FuneralNet, the leading provider of on-line solutions in our industry, in

the nation, to grow and prosper even in a very difficult economic climate.

I am one of the five employee-owners of the company and a member of the

senior management team.

- Developed and implemented a series of marketing outreach programs

including print, direct mail, e-mail blasts, press releases, trade shows,

speaking engagements and editorial.

1999-2001 Blatchford Solutions

Director of Marketing, Director Blatchford Marketing Solutions

Selected Achievements:

- Developed and implemented new corporate identity campaign and out

reach program leading to record coaching enrollments.

- Invented and implemented Blatchford Marketing Solutions, an in-house

advertising agency that creates custom three-year marketing programs for

dental practices. Blatchford Marketing Solutions has grown from $0 in

revenue in February 2000 to well over $1.7 million in revenue by 2001.

- Design and writing of ads for Blatchford and Blatchford Marketing clients

for print, radio, television and outdoor.

- Negotiation and implementation of vendor contracts.

- Extensive travel and research working with clients across North America.

- Community and public relations.

- Photography and writing.

- Redesigned website to reflect our new identity

- I also served as the MIS Director and oversaw many purchasing functions

1999 Global Events Group

Director of Marketing, Advertising, Public and Media Relations

Selected Achievements:

- Developed and implemented marketing campaigns for the Portland Rose

Festival Budweiser/G.I. Joe's 200 CART FedEx Champ Car Series Race, the

Grainger 225 NASCAR Craftsman Truck Series Race, The Portland Rose

Festival U S WEST Rose Festival Airshow presented by Intel and the Mt. Hood

Jazz Festival.

- Design and implementation of print and electronic advertising campaigns

- Media and public relations tours, events and activities including

appearances on ABC, CBS, NBC, FOX, UPN and Cable Networks.

- Negotiation and implementation of vendor contracts.

- Extensive travel and research.

- Community and public relations.

- Photography, writing and design of special ads.

1998. WRC

Marketing Consultant

Selected Achievements:

- WRC was nominated to the Oregon Software Association Fast 50

- Brought the advertising and public relations functions in house for a

significant annual cost savings with greater responsiveness and more

focused ads.

- Developed, wrote and produced targeted proposals, presentations and

ads.

- Extensive public relations experience including serving as a key

speaker at

the WCUL Convention in Spokane.

- Developed and implemented the WRC Invitational Golf Scramble which

raised

$2050 for Doernbecher Children's Hospital.

- Researched and wrote press releases.

- Developed and integrated plans for the release of a software

tracking package specially developed to meet the needs of lenders.

1995-1997. Riverview Bank, Camas, Washington

Director of Marketing.

Selected Achievements:

- Reduction of the annual marketing budget from $490,000 to $290,000 by

bringing the advertising and marketing functions in-house.

- Doubled the rate of new Checking Account Growth.

- Dramatic expansion of Riverview's community involvement.

- Creation and implementation of cross promotion programs with a diverse

group of vendors including Apple Computer.

- Design, writing and production of print, radio and TV ads.

- Development and design of www.riverviewbank.com.

- Design and production of point of purchase material, signs and brochures.

- Creation of internal sales incentive programs.

- Development and implementation of community, shareholder and media

relations programs.

- Writing of press releases.

- Development and marketing of new deposit products.

- Determination of product pricing structure.

- Development and implementation of Rocky the Bear program to attract young

families.

- Photography for special ads and projects.

- Production and presentation of annual meetings.

- Media buying

1993-1994. Roth's IGA, Salem, Oregon.

Marketing and Advertising Director.

Selected Achievements:

- Development and implementation of Roth's completely vendor funded

advertising and

marketing program. Media buying.

- Arrangement of partnerships between vendors to create one-of-a-kind

promotions like making the world's largest cookie for Archway, a paper

airplane fly-in for an airline, half-price lift ticket programs for Ski

Bowl, vendor funded coloring books, Barbecue U classes and appearances

on AM Northwest.

- Writing and production of radio, television, print and in-store ads.

- Reduction of marketing expenses by up to 63% while increasing the number

and variety of advertising campaigns (2 in 1993, 12 in 1994).

- Design and development of IGA Bear, Roth's mascot.

- Travel and market research including the FMI Conference and OFI.

- Extensive photography of food, special events and promotions.

1991-1993. Wy'east Color, Portland, Oregon.

Marketing Specialist. Purchasing Manager-Digital Image Systems.

Selected Achievements:

- Development of strategic goals.

- Targeting new accounts and converting existing accounts to Macintosh

based production.

- Design and writing of advertisements.

- Market research.

- Travel to Print 91, MacWorld Expos and Tech Graphics trade shows.

- Database design.

- Negotiation of VAR/dealer agreements with all of the leading computer,

photo and electronics vendors and specification for purchases of over

$400,000/yr.

- Specification and orders of Macintosh and Windows systems for sale to

end user.

1983-1991. Fred Meyer, Inc./CB&S Advertising, Portland, Oregon.

Positions included Executive Information Systems Analyst, Advertising

Development Coordinator, Advertising Research and Writer.

Selected Achievements:

- Research and writing of advertising copy for thousands of general

merchandise, electronics, fashion, home improvement, garden and food

products.

- Development of in-store media (audio messages and product videos) as a

profit center.

- Conceptualization and writing of in-store video and audio messages.

- Conceptualization and writing of training videos.

- Research, photography, interviews, and writing of corporate image ads.

- Coordination of community affairs projects.

- Extensive travel and market research.

- Introduction of Macintosh computers to the advertising process.

- Design, writing and production of newsletters and advertisements.

- Photography for special ads.

- Research development and implementation of an Executive Information

System.

Internships and Summer Positions During High School and College:

1982-1983. Radio Production Intern, KXL Radio, Portland, Oregon.

1981-1982. Audio, Video and Camera Expert for Sandy's, Portland, Oregon.

1979-1980. Department Manager and Sales for Crystalship, Portland, Oregon.

1976-1979. School Photographer for The Lake Oswego Review, Lake Oswego,

Oregon.

Education:

Continuing classes

On-going education includes courses on computerhardware, software and

related subjects through the University of Oregon's Portland Campus and two

years post graduate study in Banking and Finance at the National School of

Banking,

Fairfield University, Fairfield, CT.

1983 Graduate of Linfield College, McMinnville, Oregon.

B.A. in Mass Media Communications and Journalism.

Other topics of study included Business, Psychology, Graphic Design, Audio

and Video Production, and Political Science. Served as Editor of the Oak

Leaves Annual, Advertising Manager of the Linews Newspaper, and received

the Communications Department Hoyt Award for Excellent Service to the

college community.

1979 Graduate of Lake Oswego High School, Lake Oswego, Oregon.

Honored with the "Laker Crest" for outstanding service to the school. Also

active in school publications, student government and varsity sports.

Activities and interests:

Member Portland Advertising Federation-received President's Award

Member American Advertising Federation

Certified Apple Computer Developer

Extensive experience with Macintosh, Windows and other operating systems

Member of the Portland Macintosh User's Group

Member Miata Owner's Club of America

Member Leica Historical Society of America

Cascade Stereo Photography Club

Extensive national and international travel

Local history

Photography from subminiature to large format

Photographic Gallery Exhibition, Nola, Portland, Sept 2003,

Nola, December 2003, Wanderland Winter Show, December 2003.

Tae Kwon Do Currently Black Stripe Belt

Soccer Coach Lake Oswego Soccer Club

References available upon request.

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