Suzi J. Kissinger
Minneapolis/St. Paul, MN
651-***-**** . abiunj@r.postjobfree.com
www.linkedin.com/suzikissinger
Portfolio: http://suzisdesign01.carbonmade.com/
Employment Experience
Best Brands Corp . Eagan, MN October 2003 - Present
Graphics/Marketing & Sales Project Manager
Simek's . St. Paul Park, MN July 1994 - October 2003
Creative Advertising Designer
Bulletin Publishing . Cottage Grove, MN October 1991 - July 1994
Advertising Compositor
Land of Lakes Girl Scout Council . St. Cloud, MN January1991 - October 1991
Public Relations Associate
Technical Experience
Quark Xpress . Adobe Illustrator . Adobe Photoshop . Adobe InDesign
PowerPoint . Microsoft Excel . Microsoft Word . PageMaker . Digital
Photography
Education
St. Cloud Technical College . St. Cloud, MN
Advertising
. Curriculum: Sales Promotion, Public Relations, Media Planning, Ad
Campaign, Copywriting, Photography, Basic Drawing and Design & Keylining.
. Maintained a 3.9 GPA
Personal Attributes
. Enthusiastic self-starter with a creative personality
. Possess initiative and the ability to work on several projects from
conceptualization to final development
. Able to create and design professional finished pieces with very little
direction
. Energetic, creative and ambitious team player
Suzi J. Kissinger Page 2
651-***-**** . abiunj@r.postjobfree.com
Previous Employment Details
Best Brands Corp . Eagan, MN 10/03 - Present
Graphics/Marketing & Sales Project Manager
. Consumer/retail/corporate marketing communications and business to
business experience
. Developed an in-house marketing, advertising and creative department
. Work directly with sales representatives, merchants, buyers and
creative services to help plan and execute integrated marketing
projects
. Practical, professional experience in corporate project management,
marketing, advertising and communications
. Responsible for managing multiple marketing projects including:
. Development of sales collateral, including point-of-purchase pieces
. Promotional materials development
. Tradeshow co-ordination
. Package and label designs
. Overall corporate communications, including newsletters
. Supervision of printers, photographers and other vendor management
. Participation in sales training meetings and marketing communications
activities
. Plan, organize, monitor and execute multiple projects within budget
and on schedule
Simek's . St. Paul Park, MN 7/94 - 10/03
Creative Advertising Designer
. Created the look and theme of advertising and promotional pieces for
retail stores and four divisions
. Developed and designed advertising, posters, store point-of-sale
pieces, flyers, and brochures
. Worked with a variety of vendors purchasing all printing and labels.
. Designed interior graphics for the Simek's prototype store. Managed
all artwork, photos, materials and meeting deadlines insuring all
pieces were produced on time
. Developed marketing plan for implementing new store concept for
warehouse retail outlet; doubled customer count in first month
. Developed brand identity for Simek's. Responsible for packaging from
concept to promoting finished pieces
. Researched best packaging, printing options, design layout, press
check and delivery of final product
. Reported directly to Executive Vice President and President
. Supervised Advertising Assistant with maintaining accurate advertising
and retail sales.
. Other responsibilities included: directing photo shoots, maintaining
label supplies for over 100 products, quarterly company newsletters
Bulletin Publishing . Cottage Grove, MN 10/91 - 6/94
Advertising Compositor
. Keylined and designed ads for two weekly newspapers
. Planned and developed special editions including cover designs
. Worked closely with sales people and customers designing ads to meet
specific needs
. Reported directly to Sales Manager
Land of Lakes Girl Scout Council . St. Cloud, MN 1/91 - 8/91
Public Relations Associate
. Wrote news releases, contacted local media
. Organized workshops for area scouts
. Produced annual report, flyers and assisted with monthly newsletters
Suzi J. Kissinger Addendum
651-***-**** . abiunj@r.postjobfree.com
www.linkedin.com/suzikissinger
Portfolio: http://suzisdesign01.carbonmade.com/
Trade Shows
. Organize national and regional shows: IDDBA, IBIE, UMBA
. 1500 square foot booth: set up product displays, choose products to
feature
Website
. Assisted with new corporate design, links, tabs, photos
. Perform ongoing maintenance
Advertising
. Prepare yearly ad schedule for entire company product line, including
online advertising
. Create ad copy, layout and theme
Point of Sale Materials
. Design and maintain company POS
. Work with printer in ordering: Yearly Calendar - reduced cost by
$10,000/yr.
. Distribute to sales: in-house fulfillment - saved $90,000/yr.
. Work with sales for customer specific projects
New Products
. Roll out of new items: Fantasia Cupcakes, Home-Style Muffins
Photography
. Food Stylist and Director for photo shoots
. In-house Photography: Square Croissants
Trademarks
. On-going research for available product names
. Register trademarks, logos and product names
Special Project Manager
. Set up and organize product displays for corporate customers and
vendors
. Research for sales teams, including flavor trends, packaging ideas,
new product concepts
Customer Presentations
. SUPERVALU - Bakery of the Future (Cake Kiosks, Facebook, Twitter)
. Rainbow Foods - Graduation Cake Season; cross merchandising ideas,
advertising, signage
. Safeway - New Product Line for Kids; signage, products
. Wal-Mart - Cupcake Line: display case, POS, labels, signage
Company Promotional Pieces
. Holiday Gifts - Manage price point yet meaningful gifts;
Clipboard/calculator
. Tradeshow giveaways - Keys to Innovation; web-key linking website,
coordinating POS, signage
. Corporate attire - Tradeshow attire, hats, customer t-shirts.
Co-Branding
. Maintain co-branding agreements with Hershey's, M&M Mars, Ghirardelli,
etc. to ensure corporate requirements are met
. Roll-out of Ghirardelli bakery products