Project Marketing

Academics

Qualification College / Institution Year of GPA

Completion

MBA-PGDM Welingkar Institute Of Management Development 2010 3.5

And Research

B.Sc (Life Mumbai University 2007 3.7

Sciences)

Work Experience

Name of the Company Job Description

Aptech Global Learning Market intelligence on test preparation market

Solutions: Summer trainee To understand the test preparation market in the city of

Mumbai

May 2009-June 2009 To design a questionnaire and administer it amongst 600

Students across the city

To prepare a conclusive report regarding the most

profitable test preparation segment for the company

Suru Chemicals & Monitoring Marketing

Pharmaceuticals Pvt. Ltd: Dealing with clients

Office Executive Designing marketing strategies for the company

June 2007-May 2008 Support for Administrative and HR Department

Cuppa Caf : Part-Time Managing the inventory -

Manager Administration of staff of 10 people in two shifts

May 2004- June 2006 Monitoring the cash counter

Projects Undertaken(Academic) -

Project Title Description

Rural marketing This project included:

Visiting two or three rural markets in State of Maharashtra,

India

Understanding the buying behavior of the rural consumers by

performing interviews

Studying the product loyalty amongst the rural consumers

Analysis of the general awareness of various products available

in the rural market

Studying the marketing mix of three Non Branded fake products in

the rural market

Distribution This project included:

channel functions Interview with a cement distributor

Understanding the cement distribution business

Preparing the distribution channel for the cement industry

Health caf A project with Erehwon Innovation Consulting Pvt Ltd

Business Model To understand the Health food sector with respect to the Indian

consumer view

To analyze possible need gaps that exists as on date

To analyze the latent needs and to devise business offering for

the same

Project Aagman A Student Social Responsibility Project:

Arranging for basic necessities for a street school

Designing a promotional ad to promote the project

Establishing relations with the companies like Navneet

Stationery to provide continuous supply to the street school

Creating a model for the project which was carried forward by

the junior students of the institute.

Rural marketing This project Included:

model Studying the marketing strategies implied by various FMCG

companies to penetrate Rural market of India

Analysis of various products distributed in the rural market

Developing a model for Penetration in the rural market

Marketing Plan A project for Celebration World Catering Services:

To understand the catering business

To study the strategies of various competitors

To identify new markets for the business

To develop a 360 degree marketing plan for the company

Achievements

1st Prize winner of the Case Study competition by Bayer HealthCare AG

1st Prize Winner in Intra-college Concept Show for innovative Business Model-

Project Caf Caloria

Presented the Rural marketing model in FMCG(Fast Moving Consumer Goods) Round table

conference

1st Runner up in Bio Quiz in the intercollegiate life sciences festival Synapse'06

of Ruia college department of life science

Software Skills

Application Software: MS Office Tools, MS PowerPoint, MS Excel, MS Word, MS Project

Data Analysis Software: Tally, SPSS Software

Digital Graphics Software: Adobe Photoshop, Corel Draw.

Foreign languages

German (Beginners level)

French (Beginners level)

Extra-Curricular Activities

Organized and participated in FMCG round table conference held in Welingkar

institute of management

Organized and participated in the AIMS(Association of Indian Management school)

Convention held in Welingkar institute of management

Personal Interests

Lawn tennis

Swimming

Charcoal Painting

Reading (all kind of books)

Cooking and creating new delicacies

Arpita Chheda

Contact No. 585-***-****

Email: ******.******@*****.***

Contact this candidate