Sales Project Manager

Kristi L. Leisinger, MBA

***** ***** ******

Sioux Falls, SD 57107

Phone: 605-***-**** cell

email: kristi@copperleaf consulting.com

PROFESSIONAL PROFILE

• Top performing, sales professional with a proven track record of success in the healthcare and business to business markets. Results driven and committed to

excellence to maximize efficiencies and profitability and management of staff, processes and business development.

• Experience in healthcare business office, administration, personnel management, GPO’s, medical practice management, resource allocations, budgeting,

strategic planning, and physician/staff recruitment.

• Regional Sales Manager experience in Orthopedics and Pharmaceuticals with successful track record of managing local and regional sales

teams over large territories.

• Extensive history of relationship development, business development, negotiations, product presentations, and strategic territory management/marketing within

diverse industries of small business, agriculture, healthcare, wholesale, retail and specialty markets.

• Enthusiastic team player with excellent leadership abilities; adept at organizing and completing multiple projects, successfully promoting teamwork,

professionalism and positive attitude. Results driven for positive, measurable outcomes.

•Technology driven for lean process – to do more with fewer resources. Seasoned in sales, business to business, ROI development.

EXPERIENCE

Owner/Self Employed Copperleaf Consulting Group 2008 to Present

• Business and healthcare strategic consulting on site or virtual services. Interim administrative and management services with all

specialties of healthcare and business clients. Staff recruiting & management, benefit management, sales & marketing assistance,

lean process, physician/key staff/management recruitment assistance, strategic planning for growth and diversity. Management of

clinic staff 20+, clinic resources. Billing management oversight for appropriate incoming revenue/reimbursables. Small business

consulting assisting sellers and buyers in the process of the purchasing/selling of their assets, due diligence, financing

recommendations, and asset allocations and merging practice/business opportunities. Contract medical sales account manager to

medical markets, retail markets and specialty accounts.

Manager/Director, Business Development Avera McKennan Hospital 2006 to 2008

Managed day to day operational implementation of the field sales and customer service functions as they related to the key target

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customers; physicians, employers/employees, consumers and payers. Planned, managed and motivated staff to fulfill customer

acquisition, retention and growth strategies and objectives. Reported to Sr. VP of Network Clinic Operations. Responsible for the

overall direction, coordination, supervision and evaluation of Prestige Plus, Physician, Project Manager, Corporate and Community

Representatives. Responsibilities included interviewing, hiring, and training employees; planned, assigned, and directed sales plans;

appraised performance; rewarded and disciplined employees; addressed complaints and resolved issues from management

perspective. Actively coached and mentored sales team. Active involvement with CRM implementation for sales team. Developed

long and short term sales, operational and budget goals and objectives for the dept/territory/customer group. Successful writing,

strategic research for additional growth opportunities. Development of Employer/Business sales strategies to grow business to

business sales.

Regional Sales Manager, Medical Device Sanuwave, Inc. 2006

• Regional Sales Manager, responsible for managing overall sales and marketing of ortholithortripsy shockwave therapy to a 23 state

region. Managed more than 12 field sales/techs. Reports to the VP of National Sales. Extensive travel expectations after hire.

Responsible for managing new business development and strategic planning to maximize market growth in region. Established

growth plans for individual territories and personally managed field representatives/technicians in territories. Charter new territories

with newly FDA approved technologies in the OR and all challenges associated with limited industry reimbursement and Medicare

policies. Experienced in selling contract services to hospitals/ambulatory surgical centers. Training of new and existing sales team

members to drive existing business & gain/grow market. Development of sales team, motivating and developing account managers

to support customers’ needs. Active involvement with CRM instrumentation and implementation to field sales team.

Recommendations to Senior Management IT improvements. Utilization of cutting edge IT technologies for real time data reporting

and field to corporate office communications.

Account Manager/Project Manager, Medical Capital Equipment DMS Health Technologies 2004 – 2006

• Account Manager/Project Manager for capital medical diagnostic imaging equipment for distributor for Philips Medical Systems and

Kodak. Medical IT/PACS install management. Responsible for overall sales territory development throughout entire state of SD and

southwestern Minnesota. Product lines included: PACS, MR, CT, Cardiac Cath Labs, PET, ultrasound, Medical IT and other

diagnostic imaging equipment. Consultative and Solution sales. Responsible for $6 million territory per year. Surpassed 2004 sales

quota to: 110%.

• Account Management: Experience in long sales cycle; large ticket healthcare sales ($1ml

+); Strategic solution selling/planning skills. Ability to manage multiple, diverse projects

and sales events simultaneously; Project Management skills. Built teamwork environment

between sales and service dept with better relationships and communication within

company and also to customer’s base. Interactions with Hospital C-level

administration/Purchasing Dept. (CFO, CEO, CIO) frequently in regard to purchasing,

financing and forecasting of imaging needs. Strong executive level selling, negotiation

and facilitation skills. Interaction with Cardiologists, Radiologists, Interventional

Radiologists, Radiology Directors.

Professional Territory Manager, Pharmaceutical Sales Wyeth Pharmaceuticals 1996 – 2004

Area Field Trainer, Women’s Healthcare Division

• Women's Health Specialty Representative Responsible for the business management and market analysis of South

Dakota region for the women's healthcare highly competitive pharmaceutical line including estrogen/hormone replacement and oral

contraceptive therapies. Grew territory ranking from 96/98 to 2/98 in first year in territory. Created and implemented numerous

physician speaker programs, and educational roundtables that positively impacted HCP prescribing habits. Numerous successful

new product launches. Ability to plan superior presentations to grow the business; promotional events and other special company

sponsored functions. Negotiated to obtain formulary status of oral contraceptive to state family planning program for state of South

Dakota.

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Promotions: National Area Field Trainer/mentor for new representatives in districts and in Home Office. Attended and

facilitated National Trade Show/Conventions trade displays across US.

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Sales Management: Team Leader in Wyeth district; District Wyeth Field Trainer for new representatives. Active

leadership role in extra duties in District to increase sales & enhance district reps. Assisted with screening and interviewing of

potential new representatives; assisted with coordination and development of district meetings, specialty meetings and district events.

WHC Representative Computer District Champion. Trainer for sales software and troubleshooting IT issues. This was a self directed

position involving extensive self management and critical business decisions. Position involved moderate/extensive travel.

● Top 15% (2004); Current 5/37 Zone Rank. ● Top 30% (2003); Overall 24/87 Zone Rank.

● Top 20% (2002); Overall 7/37 Zone Rank. ● Top 30% (2001); Overall 10/35 Zone Rank.

● Top 10% (2000); Overall 2/98 Zone Rank. ● Top 10% (1999); Overall 5/98 Zone Rank.

● Top 10% (1998); Overall 7/98 Zone Rank. ● Top 10% (1997); Overall 3/98 Zone Rank.

CAREER ADVANCEMENT/AWARDS

● 07/03 – Promotion to Professional Territory Manager

● 01/01 Promotion to Territory Manager

● 10/01 National Area Field Trainer (2001 2004)

● 09/98 Promotion to Territory Specialist

● Received “Exceeds Expectations” sales rating for years 2001, 2000, 1999

● Field Sales Advisory Committee, Wyeth Women’s Healthcare 2001 2003

● WHC Representative Computer District Champions Committee – 2002 – 2004

● Safe Driver Award – 5 years of Safe Driving Award 2001

CERTIFICATIONS

● Certified Technician for Ossatron Ortholithotripsy, January 2006.

● Leadership Sioux Falls Graduate, Group 22, May 2008.

● South Dakota State Real Estate License, Broker Associate, May 2008, #14000.

EDUCATION

Master's Degree University of Sioux Falls, Sioux Falls, SD

Masters of Business Administration, Executive MBA Program with Honors GPA 3.87/4.0.

Bachelor's Degree Presentation College, Sioux Falls, SD

Bachelors of Science, Health Services Administration, External Degree Program,

McKennan Hospital Presentation College, Sioux Falls, SD. Dean's List, 3.33/4.0 GPA

College Degree Nettleton College, Sioux Falls, SD

Medical Assistant Diploma, Nettleton College, Sioux Falls, SD, 3.25/4.0 GPA

PROFESSIONAL DEVELOPMENT/VOLUNTEER

• Sioux Falls Business and Professional Women’s group, active member. Past Editor of monthly newsletter; held various executive committee board

member positions, secretary, treasurer, scholarship committee, 1994 2010.

• Sioux Falls Chamber of Commerce, active member, 2006 2010.

• Sales & Marketing Executives, Inc., of Sioux Falls (SMEI), active member; Active committee member of Membership Retention and Holiday

Event committee Chair 2008 09.

• Women in Networking (WIN) of Sioux Falls, active member 2008 2010.

• National Association of Professional Business Women (NAPW), active member, 2006 2010.

• Junior Achievement of Sioux Falls Board member, classroom volunteer, 2007 10.

• Leadership Sioux Falls Group 22 Graduate May 2008.

• Moving Assistance Program (MAP) Board Member, 2008.

• Optimist Club of Sioux Valley, active member, 2008 10.

• Big Brothers/Big Sisters/Mentor Mom volunteer, 2010.

• Parent Leader Minnehaha County 4 H club 2003 10.

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