Robert Woodley

**** ******* **, ******* ****, NY 14224

Mobile: 716-***-**** eMail: abira8@r.postjobfree.com

Professional Profile

I have 8 years of experience in online marketing and sales management. My

strengths include expertise in strategic revenue gains and customer

acquisition

Work Experience

HSBC December 2005 to Present - Buffalo, NY

Vice President- Internet Marketing - I manage the marketing of HSBC's

retail and commercial web site, web site tools, web

experience/design/usability, and bank products. I am responsible for

increasing sales and customer acquisition using daily, weekly, and monthly

marketing campaigns. I create targeted campaigns using customer

segmentation and customer life cycles. The types of marketing channels I

use most are email, SEO, direct mail, and web banners. Using Web Trends,

Google Analytics, and custom reporting, I analyze and present the results

of all campaigns. I am currently developing HSBC's "Green" marketing to

promote their online channel. I also manage the relationship between HSBC's

several marketing agencies and product vendors.

IBM Direct April 2002 to December 2005 - Tempe, AZ

International Program Manager - In this role, I managed the operations and

internet marketing for IBM Japan's Direct Sales in Tokyo. My

responsibilities included sales metrics, customer segmentation / management

systems, database projects, audit compliance and intranet tools. I

consulted on IBM Japan's electronic direct marketing campaigns using

customer segmentation, customer life cycles, and touch plans. Aside from

the online presence, these initiatives were also used to support a large

team of sales representatives.

Internet Marketing Manager - I managed the strategic development and

implementation of electronic direct marketing for IBM Direct. I was

responsible for managing a web team to create online campaigns to increase

revenue and customer acquisition. Successful in increasing send rate of

promotional materials by 500% and response rate by 100 % resulting in $30

million in six months. I created business rules based eMarketing campaigns

that increased brand awareness, sales and new customer acquisition.

Responsible for selling new ideas into internal departments and leading

project development team through completion. Communicate program activity

and performance metrics on client calls and program reviews. Organized

and budgeted internal sales contests to motivate sales staff.

Sales Team Leader - responsibilities included daily operations of a 15

member sales team and training. Responsible for B2B sales of Fortune 500

and 1000 companies including prospecting for leads, acquiring and profiling

new customers, consulting clients, projecting team quotas and achieving

quarterly sales goals in excess of $500,000. Responsible for maintaining

customer retention levels, overall account service and customer

satisfaction. Implemented advanced sales training program. Currently IBM

certified.

Oakwood Worldwide September 2000 to October 2001 - Phoenix, AZ

Internet Account Coordinator - Handled corporate hospitality sales accounts

via the internet and phone. Provide exemplary customer service with prompt

follow-up - Tested new marketing software to increase sales and revenue.

United States Marine Corps January1994 to January 2000

M1A1-Abrahams Tank Crewman, B Company Syracuse, NY- Second in command of 2

million dollar tank at the rank of Corporal. Responsible for carrying out

orders of high ranking officers and NCO's to meet or exceed expectations.

Fire Team Leader - responsible for men and equipment in combat arms

position.

Education

B.A., E-Business, Marketing

May 2004

University of Phoenix, Tempe, AZ, 3.6 GPA, Major in E-Business with an

emphasis in online marketing,

A.A., Criminal Justice

May1997

Erie College, Williamsville, NY

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