Antonio Minuta
Nashville, TN 37221
abiqt7@r.postjobfree.com
http://twitter.com/TheDivifilio
http://divifilio.wordpress.com/
http://ie.linkedin.com/in/antoniominuta
Summary of Digital Marketing Professional, with academic and practical
Qualificatio knowledge using social media, optimizing web pages, Google Adword,
ns SEO, SMM, Keyword analysis, branding, and traditional marketing
skills. Expertise include: Buying raw materials for
Bridgestone/Firestone for Latin and North America plants,
International relations, SEO, social media marketing, bilingual (
Spanish and English) business communications, Google Adword
campaigns, and Negotiations Skills. International experience in
North America, Latin America, and Europe.
EDUCATION Dublin City University, Ireland- Masters in Marketing- Sept 2009-
August 2010. Dublin, Ireland
Tennessee State University, B.B.A in Organizational Marketing,
Graduated May 2007.
Nashville, TN
Universidad de Santiago de Compostela, study abroad program,
2005-2006
Santiago De Compostela, Spain
EXPERIENCE HRLocker. Com - Digital Strategy and Search Engine Optimization
April 2010- August 2010)
Website Audit and SEO recommendations
Managed online social media campaign for UK and Ireland
Analyzed keywords and competitors keywords to optimize webpage for
better indexing and web page ranking
Created a social media campaign via micro blogging and blogs.
Purpose was to create brand awareness, build relationships, and
drive traffic to website.
Used Google Analytics to analyze website traffic
Dublin City University, Ireland- Masters in Digital Marketing,
Graduated August 2010.
2.1 Academic Record/3.5 GPA in Masters
Brand Management, created a buzz marketing video to promote the DCU
brand as an assignment, the video is called Messy Cat Big Adventure
and is available in YouTube for viewing, won best video idea in
Brand Management.
Analyzed business models for companies such as Google,
Salesforce.com, and Apple.
Attended Web 2.0 classes such as: Strategic thinking in the
information age and Next Generation Marketing)
Participated in Google's GOMCHA online marketing challenge
(Challenge included working with a company to create an Adword
campaign.)
Created a market entry strategy into Guangdong, China for Global
Grid for Learning which is owned by Cambridge University. Presented
to Cambridge University and Global Grid for Learning stakeholders.
Currently working with a company developing their digital marketing
strategy. Part of the strategy involves a feasibility study, SEO,
and using analytics to track success and understand website traffic.
Bridgestone Americas Holding. Nashville, TN. Nov 2007- Sept 2009
BFAH- RAW MATERIAL BUYER- STEELCORD AND BEADWIRE
Received Bridgestone/Firestone presidential Award in 2008
Built strong relationships with international suppliers.
Worked with vendors to improve their quality (Quality Audit, Quality
Meeting, and Quality Progress Reports).
Purchased and maintained inventory of over $200 million dollars.
Prepared inventory, budget, and forecast reports.
Worked with suppliers in an international level to achieve
allocation to all plants in Latin and North America.
Negotiated agreements and programs with key vendors, generating $7.8
Million in savings in 2008.
Kept up with emerging trends, changes in the market, price trends
and expected trends for the steel rod market.
Strategically worked with engineering group to develop suppliers and
materials to meet Bridgestone / Firestone quality standards.
Bridgestone Americas Holding. Nashville, TN. May 2007- November 2007
BFAH- MRO/DIVERSITY CORPORATE PURCHASING
Learned procedures in Corporate Diversity to properly determine the
minority status of about 20,000 vendors that provide services or
material to Bridgestone / Firestone.
Used SAP to retrieve vendor information and worked with various
federal and private databases to determine the minority status of
each vendor.
Provided minority spend data to our customers.
Attended diversity and minority events to establish and build strong
business relationships with the following entities:
Small Business Enterprise
Small Disadvantaged Business (8a)
Certified Minority Business Enterprise (MBE's) including African
American, Native American, Hispanic American and Asian American
Woman-Owned Business (WBENC)
HUB Zone, Veteran-Owned and Service-Disabled Veteran-Owned Business
Bridgestone Americas Holding. Nashville, TN. Nov. 2006 - May 2007
BFAH -IT/ASSET MANAGEMENT INTERNSHIP
Learned the process of purchasing and asset management within the IT
environment.
Worked with the finance group to help validate budget/actual
spending.
Worked in the asset management system that is part of the software
group and in conjunction with the Helpdesk and Change Management
software groups.
Worked the IVIS mainframe system for capital assets within BSA and
BFNT (except plants) that are responsible for their IT assets.
Used SAP to verify invoices and purchase order documents to research
any variances.
SKILLS Language Skills:
Native Spanish speaker (Grammatically and verbally fluent)
Computer Skills:
MS Office ( Excel, Word, and PowerPoint)
Web 2.0 ( Facebook, Wordpress, Twitter, and Linkedin)
Google Adword
OTHER USA citizen
REFERENCES Dr. Galen Hull
Director of International Programs in the College of Business at
Tennessee State University
Nashville, TN
e-mail: abiqt7@r.postjobfree.com
Dr. Theo Lynn
Lecturer in Management at DCU Business School
e-mail: abiqt7@r.postjobfree.com
Rodney Creager
Supplier Diversity Coordinator
Nashville, TN
e-mail: abiqt7@r.postjobfree.com
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