Antonio Minuta

**** ****** *. **** **

Nashville, TN 37221

abiqt7@r.postjobfree.com

http://twitter.com/TheDivifilio

http://divifilio.wordpress.com/

http://ie.linkedin.com/in/antoniominuta

Summary of Digital Marketing Professional, with academic and practical

Qualificatio knowledge using social media, optimizing web pages, Google Adword,

ns SEO, SMM, Keyword analysis, branding, and traditional marketing

skills. Expertise include: Buying raw materials for

Bridgestone/Firestone for Latin and North America plants,

International relations, SEO, social media marketing, bilingual (

Spanish and English) business communications, Google Adword

campaigns, and Negotiations Skills. International experience in

North America, Latin America, and Europe.

EDUCATION Dublin City University, Ireland- Masters in Marketing- Sept 2009-

August 2010. Dublin, Ireland

Tennessee State University, B.B.A in Organizational Marketing,

Graduated May 2007.

Nashville, TN

Universidad de Santiago de Compostela, study abroad program,

2005-2006

Santiago De Compostela, Spain

EXPERIENCE HRLocker. Com - Digital Strategy and Search Engine Optimization

April 2010- August 2010)

Website Audit and SEO recommendations

Managed online social media campaign for UK and Ireland

Analyzed keywords and competitors keywords to optimize webpage for

better indexing and web page ranking

Created a social media campaign via micro blogging and blogs.

Purpose was to create brand awareness, build relationships, and

drive traffic to website.

Used Google Analytics to analyze website traffic

Dublin City University, Ireland- Masters in Digital Marketing,

Graduated August 2010.

2.1 Academic Record/3.5 GPA in Masters

Brand Management, created a buzz marketing video to promote the DCU

brand as an assignment, the video is called Messy Cat Big Adventure

and is available in YouTube for viewing, won best video idea in

Brand Management.

Analyzed business models for companies such as Google,

Salesforce.com, and Apple.

Attended Web 2.0 classes such as: Strategic thinking in the

information age and Next Generation Marketing)

Participated in Google's GOMCHA online marketing challenge

(Challenge included working with a company to create an Adword

campaign.)

Created a market entry strategy into Guangdong, China for Global

Grid for Learning which is owned by Cambridge University. Presented

to Cambridge University and Global Grid for Learning stakeholders.

Currently working with a company developing their digital marketing

strategy. Part of the strategy involves a feasibility study, SEO,

and using analytics to track success and understand website traffic.

Bridgestone Americas Holding. Nashville, TN. Nov 2007- Sept 2009

BFAH- RAW MATERIAL BUYER- STEELCORD AND BEADWIRE

Received Bridgestone/Firestone presidential Award in 2008

Built strong relationships with international suppliers.

Worked with vendors to improve their quality (Quality Audit, Quality

Meeting, and Quality Progress Reports).

Purchased and maintained inventory of over $200 million dollars.

Prepared inventory, budget, and forecast reports.

Worked with suppliers in an international level to achieve

allocation to all plants in Latin and North America.

Negotiated agreements and programs with key vendors, generating $7.8

Million in savings in 2008.

Kept up with emerging trends, changes in the market, price trends

and expected trends for the steel rod market.

Strategically worked with engineering group to develop suppliers and

materials to meet Bridgestone / Firestone quality standards.

Bridgestone Americas Holding. Nashville, TN. May 2007- November 2007

BFAH- MRO/DIVERSITY CORPORATE PURCHASING

Learned procedures in Corporate Diversity to properly determine the

minority status of about 20,000 vendors that provide services or

material to Bridgestone / Firestone.

Used SAP to retrieve vendor information and worked with various

federal and private databases to determine the minority status of

each vendor.

Provided minority spend data to our customers.

Attended diversity and minority events to establish and build strong

business relationships with the following entities:

Small Business Enterprise

Small Disadvantaged Business (8a)

Certified Minority Business Enterprise (MBE's) including African

American, Native American, Hispanic American and Asian American

Woman-Owned Business (WBENC)

HUB Zone, Veteran-Owned and Service-Disabled Veteran-Owned Business

Bridgestone Americas Holding. Nashville, TN. Nov. 2006 - May 2007

BFAH -IT/ASSET MANAGEMENT INTERNSHIP

Learned the process of purchasing and asset management within the IT

environment.

Worked with the finance group to help validate budget/actual

spending.

Worked in the asset management system that is part of the software

group and in conjunction with the Helpdesk and Change Management

software groups.

Worked the IVIS mainframe system for capital assets within BSA and

BFNT (except plants) that are responsible for their IT assets.

Used SAP to verify invoices and purchase order documents to research

any variances.

SKILLS Language Skills:

Native Spanish speaker (Grammatically and verbally fluent)

Computer Skills:

MS Office ( Excel, Word, and PowerPoint)

Web 2.0 ( Facebook, Wordpress, Twitter, and Linkedin)

Google Adword

OTHER USA citizen

REFERENCES Dr. Galen Hull

Director of International Programs in the College of Business at

Tennessee State University

Nashville, TN

615-***-****

e-mail: abiqt7@r.postjobfree.com

Dr. Theo Lynn

Lecturer in Management at DCU Business School

e-mail: abiqt7@r.postjobfree.com

Rodney Creager

Supplier Diversity Coordinator

Nashville, TN

e-mail: abiqt7@r.postjobfree.com

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