Joseph M. Cooney *
JOSEPH M. COONEY
**** ****** **. ********, ** 43229 614-***-**** Email: *********@***.***
SUMMARY OF QUALIFICATIONS
Senior Sales Manager with over 15 years experience successfully leading a sales and
customer experience department for an international Affinity Marketing company. Proven
revenue generator in all market conditions. Skilled at managing all phases of project life
from needs assessment to implementation. Adept at developing new sales and customer
experience techniques to build branding and grow customer base. Proficient at
negotiations with decision makers at many levels. Technically savvy. Outstanding at
relationship building, training, presentation skills. Intelligent, articulate and driven to
succeed.
CORE COMPETENCIES
Strategic Planning *** Project Management *** Customer Experience
Client Relation Management**Performance Optimization **Branding Reinforcement
P&L Responsibilities *** Multisite Operations *** Call Center Metrics
PROFESSIONAL SUMMARY
AFFINION GROUP, Westerville, OH 1990-2010
A national Affinity Marketing company
Director, Credit Protection Department, Westerville, OH 2003-2010
• Manage largest member retention department in Westerville call center
• Responsible for staff of 220 retention specialist, bilingual agents & cross-sell
consultants
• Manage outsource partners to ensure consistent management practices while
maintaining corporate sales and quality goals
• Partner with Work Force Management to ensure staffing needs are met and
efficiencies maximized
• Partner with Training Development team to create and implement new sales
techniques
• Member of Leadership Development Council tasked with creating and
implementing a sound succession plan
Key Accomplishments
• Oversaw the six major financial institutions, increasing member base by 700% in
three year period by cultivating client relationships, leading a team which
surpassed sales and customer service expectations and implementing key
initiatives
• Responsible for 20mm budget. Achieved 10% savings to budget previous three
years
• Implemented paperless environment to decrease security risk resulting in
increased marketing opportunities with key clients
• Reduced consultant error rate by 50% by recognizing need for Credit Protection
Resource System to ensure flawless execution. Researched, developed and
implemented plan to create web based resource system.
• Fashioned employee incentive plan which decreased employee attrition by 50%
while increasing sales and efficiencies to highest levels in three years by focusing
on core competencies at agent level
• Partnered with U.K. division to improve overseas sales results and overall client
satisfaction by sharing best practices and adapting selling techniques to European
theatre
Manager/Director, Credit Protection Department, Virginia Beach, VA 1998-2003
• Managed primary Credit Protection Department for Affinion Group
• Oversaw hiring and training of 250 employees
• Created and implemented client branded sales techniques
• Directed the WFM department to ensure staffing for key metrics as well as
optimizing efficiencies
• Supervised Quality department to ensure unparallel customer experience
• Participated in staff development plan to establish an effective succession
planning platform
Key Accomplishments
• Created and implemented start up plan for new call center location, including
designing floor layout for optimal performance, hiring supervisory staff,
developing initial training schedule and setting incremental goals for improved
performance
• Led sales team to achieve best member retention statistics for 4 consecutive years
while exceeding client expectations in Quality
• Promoted to Product Lead and then Director after two years with responsibilities
for coordinating sales and quality efforts in a multi-location operation to ensure a
consistent member experience
• Spearheaded initial marketing and retention efforts for online sales
• Initiated and oversaw the creation of a Credit Protection Help Desk which
provided consistent administration of refund policy resulting in a decrease of
refunds by 20%
Supervisor, Membership Department, Dublin, OH 1994-1998
• Responsible for training, developing and motivating 15 agents to exceed sales,
quality and customer experience goals
Inbound/Outbound Phone Consultant, Dublin, OH 1990-1994
• Responsible for making outbound sales calls and inbound member retention calls
EDUCATION
Bowling Green State University
Bachelor of Arts English, Bowling Green, OH
Joseph M. Cooney 3
COMPUTER SKILLS
Proficient with Microsoft Word, Excel, PowerPoint, Internet, Microsoft
WebExpressions2, FrontPage, Avaya