Barry E. Pitegoff
**** ******* **** ****** . ***********, Florida 32311 . (850) 212-
8779
abio3f@r.postjobfree.com
PROFILE
. Accomplished professional with experience in nonprofit, public, and
private settings reflecting the expertise
to assess needs, design market research projects, and facilitate
cooperation in gathering, interpreting, and transforming statistics
into practical knowledge with the potential to optimize organizational
effectiveness
KEY SKILLS
. Accountability . Board Relations . Budget & Cost
Control . Change Management
. Joint Collaborations . Public Speaking . Qualitative
Methods . Report Development
. Research & Analysis . Revenue Growth . Quantitative Methods .
Strategic Planning
. Staffing & Supervision . Training & Development . Trend
Spotting . Writing & Editing
CAREER PROGRESSION
Guest Services Representative, April 2010 - present
Holiday Inn - Capitol East, Tallahassee, Florida
. Responsible for checking guests in and out of the hotel, handling
billing postings and questions, and delivering exceptional
customer service. Extensive experience with Opera PMS hotel guest
management system.
Marketing Research Professional
Barry E. Pitegoff, Independent Tourism Research Consultant, May 2009 -
present. Clients include Greater Miami and the Beaches Convention and
Visitors Bureau, Hollywood (FL) Visitors Bureau, Georgia Visitors
Bureau,, and Travel South USA.
VISIT FLORIDA (a private entity created to replace the
OFFICE OF TOURISM, FLORIDA DEPARTMENT OF COMMERCE), Tallahassee,
Florida
. Demonstrated exceptional job knowledge, critical thinking skills, and
adaptability to evolving priorities that
earned career advancement into a series of key leadership roles with
a state-wide organization, including:
. Vice President of Research - VISIT FLORIDA, 2000 - 2009
. Research Director - VISIT FLORIDA, 1998 - 2000
. Research Manager - VISIT FLORIDA, 1996 - 1998
. Tourism Research Administrator - Florida Department of
Commerce, 1981 - 1996
. Joined the Executive Leadership Team as VP of Research to take
charge of a position created in
a strategic realignment that integrated research into all facets
of cross-functional decision making:
. Led the Market Research Department of an association that
serves 3,400+ industry partners
by promoting the state's tourism and hospitality industries to
domestic and international markets
- Played an integral role in evaluating staffing needs to recruit,
screen, hire, train, motivate, and
supervise an energized team of up to seven professionals and a
fluctuating number of interns
- Participated in creating Annual Plans to set measurable goals,
chart a clear path, and advance
the directives of the Florida Commission on Tourism, the
organization's governing board
- Formulated financial projections, provided input to budget
development, and managed annual
departmental budgets of $1 million to assure accountability and
achieve a high ROI
- Promoted the brand image and interests of VISIT FLORIDA,
representing the association as
a sought-after guest speaker at regional and national meetings,
conferences, and events
- Departed from the organization in a financially-driven
downsizing that eliminated 17positions
. Designed and executed research projects for VISIT FLORIDA,
consulted with industry partners,
advised local tourism boards, and built a reputation for
excellence with achievements including:
- Developed advertising research tools that increased accuracy,
devised methods to measure
brand trust, and created a trend-spotting system for indicators
affecting business conditions
- Spearheaded research that provided VISIT FLORIDA with its first
verifiable ROI measures
- Refined methods and reduced costs of securing statistically-
accurate estimates of visitors
- Designed strategic research programs to address
crises and changing competitive environments,
such as the projected impact of hurricanes and the
proposal to lift the U. S. ban on travel to Cuba
- Awarded a Special Achievement Certificate from the National
Council of State Tourism
Directors for developing a prototype research product that
measured overseas tourism to states
and cities in conjunction with a major payment system that now
profitably markets the product
- Created an innovative research design to measure the economic
impact of destination welcome
centers, which was published in Tourism Economics, a prestigious
British trade journal
- Directed the sponsorship of the National Student Advertising
Competition of the American
Advertising Federation, mining research from 150+ universities
into relevant strategic insights
. Served as Research Director for VISIT FLORIDA; assessed workloads,
evaluated priorities, delegated
assignments, and supervised of a team of up to seven
professionals and a varying number of interns:
. Designed strategic research programs to address crises and
changing competitive environments,
in addition to designing and managing research projects for
local tourism boards across the state:
. Served as Research Manager and one of only a few select staff
invited to join VISIT FLORIDA in the
legislatively- mandated shift from a public agency and re-
branding into a privatized organization:
. Oversaw operations of the department, and supervised
seven professionals and interns
. Produced quarterly reports on estimated numbers of
visitors to Florida destinations, which served
as vital industry indicators for government economists,
the media, and tourism oversight boards
. Served as Tourism Research Administrator with the Florida Department
of Commerce, conducting
research to develop statistics on the estimated numbers and
characteristics of Florida's visitors:
. Exercised administrative and supervisory responsibilities,
including administering vendor contracts to
assure compliance with terms of agreements and supervising
seven professional staff and interns
Adjunct Instructor, COLLEGE OF BUSINESS, FLORIDA STATE UNIVERSITY,
Tallahassee, Florida, 1986 - 1990
. Recruited by the School of Hospitality to update curriculum and teach
a required undergraduate course
that had not been offered in several semesters as a result of funding
issues and faculty shortages:
. Taught one course in Advanced Marketing for Hospitality Majors
per term with up to 100 students
. Assured that course content, instructional methods, and class
management practices were
aligned with policies, procedures, and standards of the school,
college, and university
Senior Statistical Analyst, PUBLISHERS CLEARING HOUSE, Port Washington,
New York, 1972 - 1980
. Worked with an industry leader to develop systems to measure
effectiveness of initial waves of television
advertising campaigns and recommendations to enhance package design
through component analysis
EDUCATION
ADELPHI UNIVERSITY, Garden City, New York
Master of Business Administration with distinction
Concentration: Consumer Behavior
BERNARD M. BARUCH COLLEGE, New York, New York
(formerly THE BARUCH SCHOOL OF BUSINESS - CITY COLLEGE OF NEW YORK)
Bachelor of Business Administration with highest
honors
Concentration: Statistics
SPECIALIZED TRAINING & CERTIFICATIONS
. Certified Professional Researcher - Expert Level
. Focus Group Moderation Techniques
PROFESSIONAL AFFILIATIONS
. Marketing Research Association, Member
. State and Provincial Tourism Researchers Network, Former Dean
VOLUNTEER ACTIVITIES
. Specialist in End-of-Life Issues, Tallahassee, Florida, 1984 - present
. Completed training with Big Bend Hospice and ongoing training
and
seminars as a qualification to provide emotional support and
practical
guidance to terminally ill patients and families facing end-of-
life issues
. Function as Cemetery Manager for three properties owned by a
local
religious organization; manage business operations, and serve
as primary
liaison to advise bereaved families with planning final
arrangements
. Serve on the Pastoral Care Committee of Tallahassee Memorial
Hospital
COMPUTER SKILLS
. Adept at learning and efficiently applying knowledge of new
technologies and proprietary software
. Skilled in operating Windows-based computers and familiar with a range
of applications that include:
. Word . Excel . PowerPoint . Access . SPSS . Harvard
Graphics . web-based survey tools