**** ********* **. ****

Mobile, AL *****

abinsg@r.postjobfree.com

http://www.linkedin.com/in/cherylnicholls

248-***-**** Cheryl Nicholls

Education Wayne State University Detroit, MI

B.A. - Journalism

Experience

2006-2010 PRC Communications

Walled Lake, MI

Owner

News story development

Media relations

Editorial support and direction for client

newsletters

Coordinated media activities, i.e. news interviews,

radio and television appearances, press

conferences, new product placement

Copy edited web-based documentation for clients

Copy edited websites

Designed, wrote, and laid out marketing materials

(brochures, newsletters and postcards)

2006-2009 Detroit Free Press/Oakland Press

Detroit, MI

Freelance Journalist

Developed and wrote the weekly "Five Questions"

stories for the Free Press

Developed and wrote "People Next Door" and "Chef of

the Week" stories for the Oakland Press

2006-2008 African American Family Magazine

Detroit, MI

Freelance Journalist

Developed and wrote news features and human

interest features

2004-2005 Mobile Register Mobile, AL

Points North Freelance Correspondent

Developed and wrote the weekly "Points of Interest"

column

Wrote feature and human interest stories

2004-2004 Sullivan St. Clair Mobile, AL

Public Relations Coordinator

Editorial contributor for Alabama Seaport magazine

Developed, wrote and distributed news releases

Developed and maintained effective relationships

with news media

Developed and wrote feature stories

Coordinated media activities, i.e. news interviews,

radio and television appearances, press

conferences, new product placement, and compiled

press kits

Created Speakers Bureau and arranged suitable

meetings

Researched client sponsorship opportunities

Conducted quarterly client-based Mystery Shopping

2002-2004 University of South Alabama Mobile, AL

Word Processing Specialist

Prepared student examinations

Assisted students with various issues

Prepared travel and expense vouchers and made

travel arrangements for faculty members

Planned advertising programs

1994-2002 Liberty Mutual Insurance Richmond, VA

Senior Administrative Assistant, Business Sales

Planned and logistically arranged quarterly and

monthly sales meetings

Prepared forecasting reports for entire sales

division utilizing Microsoft Excel

Prepared credit reports which entailed extensive

research utilizing the Internet

Served as co-chair for all safety meetings

Prepared new hire packages and held orientation

meetings for new employees

1993-1993 Margo E. Williams & Associates Detroit,

MI

Summer Intern, Office Manager

Prepared monthly media and activity reports, media

advisories, news stories and press releases

Assisted with newsletter layout and design and

photographed various clientele public relations

events

Prepared library archival research for future news

stories.

1985-1993 J. Walter Thompson Detroit, MI

Print Estimator/Jr. Financial Analyst/Department

Supervisor

Generated invoices for the Ford Motor Company

automotive advertising program

Resolved billing errors internally and externally

with various media outlets

Managed accounts receivables for entire Detroit

office

Supervised seven subordinates which included

conducting weekly employee staff meetings,

preparing performance appraisals, providing

oversight of the departmental budget which included

allocating employee merit awards and

hiring/terminating staff.

Computer Skills Proficient user of Microsoft Excel, Outlook,

PowerPoint, Publisher and Word, Novell Groupwise,

Microsoft, Broderbund PrintShop and Microsoft

Office Live (small business website development).

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