Sales Manager

Scott Holton

**** ******* ***** **.

Suwanee GA *0024

678-***-****/*********@*****.***

Summary of Experience

** ***** ** ******** *** direct mail marketing, covering all aspects

including data, analytics, print, lettershop, and logistics. Experienced

in managing operational budgets, employees, vendor relationships and

executing highly complex marketing plans.

Core Mail Group LLC, Atlanta, GA

2009-present

President

Consult on all areas of direct mail execution from strategic planning,

vendor selection and contract negotiation, print and lettershop

manufacturing, to data hygiene and analysis and logistics management.

Strong focus on strategic issues designed to drive efficiencies and provide

hard savings directly to the bottom line.

InnerWorkings, Inc., Memphis, TN

2007 - 2009

Manager, Direct Mail Operations and Sourcing

Responsible for the production strategy and execution of a $20 million

direct mail account as well as related corporate collateral marketing

materials. Job duties include creation of RFP, identify appropriate

potential vendor partners, negotiate and execute Master Service Agreements,

and direct the setup and flow of the execution. Requires a complete

understanding of direct mail marketing from modeling through logistics

management. Manage a team of print production managers and maintain

communication and accountability with the client.

Led an effort to retain the account by re-engineering the direct mail

procurement strategy, resulting in a cost savings of over $2 million to the

client and the renewal of a $30 million annual contract for an additional

three years. Also was able to increase the gross margin for InnerWorkings

by 35% while keeping pricing to the client flat in the previous contract.

Quad/Data Solutions, Atlanta, GA

2005 - 2007

Data Sales Consultant

Manage national, major accounts in catalog, magazine and direct mail group.

Work with print sales and operations to provide value added services to

internal customers as well as non-print clients. Full range of services

including database builds, data management, list hygiene, presort,

lettershop, mailing, and logistics. Consult on postage savings through

variable print data, comailing, and other innovations of Quad/Graphics

manufacturing.

Quebecor World, Atlanta, GA

2001- 2005

Business Development Manager, Mail List Technologies

Manage national, major accounts in catalog and direct mail group. Work with

print sales to provide value added services to internal customers as well

as non-print clients. Full range of services including database builds,

data management, hygiene, presort, lettershop, mailing, and logistics.

Market share was increased from 33% to 51% during this time. Consulted

with clients on most efficient ways to prepare mail and use of logistics to

achieve maximum control and measurement of mail performance.

httprint, Atlanta, GA

2000-2001

Director of Business Development

Opened and managed the Southeastern US for a provider of web based

procurement software. Strategy was to sell on a hub and spoke model,

selling services to print buyers then registering vendors in order to place

bids, manage jobs, and transfer files. Also provided agency services in

print including design, custom publications, print buying and management.

Closed the company's first deal with an online provider of customized

textbooks for the college market.

Southern Automation, Atlanta, GA

1996-2000

President

Founded and operated a computer service bureau providing full service data

processing to catalog and direct mail companies. Negotiated contracts with

vendors, secured clients, oversaw production, and performed all invoicing

and reconciliation.

Foote & Davies/American Signature Graphics, Atlanta, GA

1990-1996

Print CSR, List CSR, Team Leader, Sales

Held account coordinator, team leader and sales roles for a printer of mail

order catalogs. Functioned as liaison between the customer and

manufacturing, acting as a representative of the client to deliver a

quality product on time and within budget. Involved in operations with

data and postal affairs groups.

Education

Bachelor Of Science, Printing Management

Georgia Southern University, 1990

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