Manager Marketing

SARAH S. PHILLIPS

*** *** **** ****** • Hoover, Alabama 35244 • 205-***-**** • abim7x@r.postjobfree.com

Experienced in writing and developing a marketing and sales training program for a multifamily housing

organization. Implemented the program to over 100 employees in 8 states. Received high reviews from trained

associates and upper level management on curriculum, ease of implementation and overall presentation. Created a

mystery shopping program to monitor the success rate of training; mystery shopping scores increased over 30%.

Instituted a mandatory supplemental and continuing education training program with an online educator, utilizing

web based courses. Effective in planning and leading comprehensive marketing strategies. Demonstrated success

in the creation of marketing tools and monitored the execution of marketing plans. I have the ability to train and

guide associates of all levels.

P ROFESSION AL E XPERIENC E

MARKETING SPECIALIST/FLOATING MANAGER, June 2009-Present (Part-Time)

ARLINGTON PROPERTIES, INC – Birmingham, Alabama

Oversee 7-10 properties weekly marketing strategies and leasing activities.

Train all new associates and provide refresher courses as needed for associates within the portfolio.

Training includes: providing exceptional and prompt customer service, fair housing, marketing, internet

leasing, setting up mini models and understanding market ready apartments.

Interview acceptable candidates for open positions.

Monitor delinquencies, market ready units, evictions and occupancy for portfolio.

MARKETING & TRAINING SPECIALIST (Marketing & Training Director), January 2008 – June 2009

ARLINGTON PROPERTIES, INC – Birmingham, Alabama

Created API University, a Leasing and Marketing Training Program for all Arlington Associates, rolled

out training to more than 100 associates.

Created and Implemented a Quarterly Shopping Program. Increased average Mystery Shopping Scores by

30% after training was implemented.

Facilitated the planning of the Annual Conference, including vendor sponsorship. Increased vendor

sponsorship from $14,000 to $33,000 the first year and from $33,000 to $75,000 the second year.

Worked with Arlington Properties Development Division to successfully develop marketing collateral for

all new projects, temporary leasing centers, as well as budget management.

Implemented websites for every property within the organization, advancing the properties by providing

online tours/application, online rent payments and online maintenance request.

Developed a uniform collateral package for existing properties in order to brand the organization. Began

the process of creating a portal for all properties to order branded materials.

Organized and facilitated a marketing and sales conference for Leasing Consultants to better prepare them

for the upcoming turmoil in the industry. All associates attended the Alabama Apartment Association

annual education and vendor expo to hear nationally known speakers.

Conduct refresher training courses by telephone and Go to Meetings for associates who are failing to

meet company standards.

FACILITY/OPERATIONS & PROPERTY MANAGER, 2007- 2008

CDW ENTERPRISES, INC. – Steamboat Springs, Colorado

Maintain and create accurate budgets for CDW Enterprises, Inc. Maintenance Company. Responsible for

all accounts receivable and payable and all miscellaneous bookkeeping Accountable for the posting of

all general ledger activity and month end accounting. Responsible for scheduling of all maintenance

work orders for medical office buildings, residential units and commercial space along with warehouse

space. Bill back all maintenance charges to owners or tenants.

Property Manager-Walton Pond Apartments

Responsible for leasing of apartment homes and maintaining renewals as well as completing all move

out and move in paperwork. Prepare all advertising and marketing material for available properties.

Accurately process rent collection and evictions Accountable for the posting of all general ledger

activity and month end accounting.

CERTIFIED LEASING SPECIALIST, 2005-2006

C.L.A.S.S. – Tuscaloosa, AL

Travel throughout the United States to assist owners of apartment communities and/or Management

companies' increase their occupancy rates through leasing and marketing. Responsible for the

development and implementation of all marketing. Accountable for all client and prospective client

interactions and leasing, maintained a closing ratio of over 80% and work independently.

Selected Contributions:

Awarded MVP Leasing Specialist of the Quarter

Marketing Suggestion of the quarter.

PROPERTY & MARKETING MANAGER, 2004-2005

MANAGEMENT RESOURCES DEVELOPMENT – Tuscaloosa, Alabama

Managed the financial and operational progress for a new 216 unit property and achieved 100% pre-

leased occupancy before construction was completed. Responsible to direct and oversee all leasing and

marketing activities as well as initiating and implementing policies/procedures as well as maintaining

resident communications. Accurately prepare and develop more efficient reports and forms, supplied to

company CEO. Responsible for the recruitment, supervision, motivation, and termination of all on-site

staff.

Develop marketing strategies to achieve occupancy goals and maximize rental rates.

Created a Marketing Materials Book to increase Marketing activities statewide. Created and initiated

Market Surveys and Advertising plans to enhance financial and operational progress Oversaw the

development, design, production of marketing materials and promotional items.

SALES AND MARKETING MANAGER, 2001-2004

ALABAMA HOME CONSTRUCTION, INC – Tuscaloosa, Alabama

Sold scatter lot build to suit homes and maintained and exceeded strict sales quota; solely responsible for

all marketing and prospect development. Create and maintain detailed sales, financial, and customer

reports, providing data to company president. Oversaw office operations on independent basis,

Submitted and reviewed mortgage loan applications and managed various human resources functions,

including staff recruitment and

evaluation, time sheets, and scheduling.

E DUCATION & C REDENTIAL S

The University of Alabama, 1998-2001 • Marketing & Psychology – Tuscaloosa, AL

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