David S. Herzan
**** ***** ****** ( Clear Lake, MN 55319
***********@***********.***
Professional Overview
A progressive and proven Sales Manager, focusing in manufacturing and
distribution. Core experience in the areas of service, technical
assistance, sales/management, and marketing on the local, national, and
international levels. Skilled in sales functions directed to end-users,
multi-leveled distributors, and other manufacturers dealing in similar
products. An effective communicator, able to establish credibility and
promote a professional and positive company image. Successfully directed
multiple teams to achieve expansive divisional growth within succinct
timeframes.
- Systems & Controls Acumen -
Electrical ( Mechanical ( Pneumatic ( Hydraulic ( Refrigeration ( Steam
Professional Experience
SailStar USA, Charlotte, NC & Augsburg, Germany 05/95-02/10
Manager, Imparts Division
Manager of 25 year old specialty parts company serving the drycleaning
equipment industry. Responsible for all sales efforts, as well as
establishing all pricing and multi-level discount structures. Successfully
delivered additional sales and marketing efforts through advertisement
design and managing trade-show events.
o Achieved over $300,000 increase in sales within a two year timeframe
(2001-2003).
o After initial surge in revenue, realized a progressive growth rate of
10-15% annually.
o Virtually doubled sales for the division in two consecutive years
(1996, 1997).
VIC Manufacturing Co., Minneapolis, MN 11/92-05/95
North American Sales and Marketing Manager
Manufacturer of drycleaning machines and auxiliary equipment. Responsible
for the total sales effort in the United States, Canada, and Mexico.
Implemented a strategic marketing plan including price, lead generation,
lead follow-up, direct sales, and affiliated administrative tasks.
o Increased sales almost 40%- from $7.1million annually to $9.5million
annually, despite a market that was flooded with lower cost overseas
products.
o Grew the company's client base from 45 distributors to 65
distributors, throughout the United States and Canada.
Bowe Passat Laundry and Dry Cleaning Corp., 01/91-11/92
Wichita Falls, TX and Augsburg, Germany
Midwest Regional Sales Manager
Managed a 12 state area calling on a 20 member distributor network
involving 56 sales representatives. Conducted sales presentations in
recruitment mode, as well as many end-user sales calls with the
distributors.
o Increased sales from $480,000 to $720,000 in 1991.
o In 1992, increased sales another 40% to $1.14 million.
Education
B.A. Mass Communications - Radio Announcing and Public Speaking Emphasis
St. Cloud State University, St. Cloud, MN
Dale Carnegie Sales Course