Manager Sales

MARIELLE M. HOFFMAN, CME

***

Steeplechase Lane

Munroe Falls, OH 44262

330-***-**** or 330-***-**** (cell)

abilq0@r.postjobfree.com

http://www.linkedin.com/in/mariellehoffman

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SUMMARY

Product management professional with extensive experience in product and

brand management. Skilled in developing and launching new products to drive

profit growth by improving product development processes to reduce time-to-

market and by effective cross-functional team leadership. Global product

development experience. Fluent in French and working knowledge of Spanish

and Italian. An effective public speaker, at ease in making presentations

to clients. Demonstrated expertise and skills in:

. Product/Brand Management . Market Research

. Competitive and Market Trend Analysis . Sales Forecasting /

Pricing

. Strategic Marketing Plans . P&L Responsibility

. New Product Development Leadership . Advertising and Promotional

Campaigns

. Project Management . Global Marketing

. Cross-Functional Team Leadership

PROFESSIONAL EXPERIENCE

LITTLE TIKES, Hudson, OH

2009 - 2010

(subsidiary of MGA Entertainment, Inc.) Leading manufacturer of toys with

distribution at mass merchandisers

Brand Manager

. Identified new product opportunities by analyzing competition, retail

customer needs and internal sales trends.

. Led cross-functional team including Engineering and Design

representatives to develop eight new Outdoor toy products ($70 million

business) to meet target retail consumer and customer needs.

. Presented new product justification and concepts to Executive team as

part of the new product portfolio management review process, similar to

StageGate.

PASCO, Hudson, OH

2008

Leading provider of CRM services for automobile dealerships

Product Manager

Developed and launched targeted marketing plans for new service product

introductions that resulted in 70% upgraded sales.

Conducted customer needs analysis to identify key features for a new Web-

based service product that offered differentiated value to the customer.

Developed connections with automobile associations to provide lead-

generation for sales team.

SMITHERS-OASIS, NORTH AMERICA, Kent, OH

2002 to 2007

Leading manufacturer of floral hard-good products with operating units in

more than 20 countries

Product Manager

Directed new product development and led cross-functional teams, bringing

products to market on time and within budget.

Marielle Hoffman Page Two

SMITHERS OASIS (cont'd)

Introduced 52 new products, representing 10% of revenue ($30 million

business).

Managed the product development process from concept to commercialization,

using an in-house product development portfolio management review process

similar to StageGate.

Led a cross-functional team to bring products to market on time and on

budget that included working with R&D, Engineering, Purchasing,

Manufacturing, Graphics/Packaging, Advertising and Legal Areas

Created a streamlined and efficient process to bring new products to market

on time, reducing time-to-market by 30%.

Optimized profitability of existing products through strategic pricing

development, improved category management and more accurate sales

forecasting

Oversaw profit and loss for over 1,000 skus

THE PENNZOIL-QUAKER STATE COMPANY, Cleveland, OH

1999-2001

Recognized Leader in the U.S. lubricants and car care business

Brand Manager, Appearance Products

Managed the new product development process to take products from concept

through to launch.

Launched 22 new consumer products into mass retail outlets, contributing

$18.6 million in incremental revenue

Doubled market share to 8% ($6 million) in the Protectant category with the

introduction of two new products

Exceeded sales forecast by 14% for a new line of tire dressing products

($70 million business)

Conducted new product presentations at Walmart, Target, AutoZone and

Advance Auto Parts; secured 100% commitment to product line.

SEALY, INC., Cleveland, OH

1996-1998

World-wide leader in bedding products. Now relocated to North Carolina.

Business Development Manager, Western Europe (1997 to 1998)

Product Manager, International (1996 to 1997)

Crafted and implemented the marketing plan for a $234 million market to

introduce the Sealy brand into Spain.

Analyzed market research data, forecasted sales revenue, established

pricing and identified distribution strategy

Expedited the development of products for the Spanish market, working with

R&D and Manufacturing Divisions

Established a corporate subsidiary in Spain, and with a Spanish partner,

created a marketing, sales and distribution structure

Drove the development of a television advertising campaign and collateral

advertising materials for the Spanish market

Led marketing, promotion and sales efforts in a mature and competitive

market environment, achieving a distribution goal of 80% penetration and

meeting operating goal after 1st year

CENTERIOR ENERGY, Cleveland, OH

1995 - 1996

Investor-owned utility company, now a part of First Energy

Market Research Analyst

Internal market research consultant for the company's different market

segments.

Marielle Hoffman Page

Three

CENTERIOR ENERGY (Continued)

Identified optimal target market segment and package of outdoor lighting

products/services for the Residential Segment.

Analyzed and recommended buying criteria for a loyalty program for the

Commercial Segment.

MICHELIN TIRE CORPORATION, Greenville, SC

1989 to 1995

Worldwide manufacturer of tires and travel guides

Manager, Michelin Brand Retail Materials, Akron, OH (1992 to 1995)

Redefined a product's market position and created advertising materials to

establish a new image, providing a competitive advantage and increased

sales immediately

Identified new market segment, creating, developing and managing market

strategy. Increased sales 169% over previous product

Manager, Market Research, Greenville, SC/Clermont Ferrand, France (1989 to

1991)

Managed consumer behavior research in France and Germany; identifying

features that met buyer criteria.

EDUCATION/ PROFESSIONAL DEVELOPMENT

MBA, Marketing and Finance, The College of William & Mary, Williamsburg, VA

MA, International Relations, The Johns Hopkins University, Paul H. Nitze

School of Advanced International Studies (SAIS) in Washington, D.C. and The

Bologna Center in Bologna, Italy

BA, Political Science and French, Wellesley College, Wellesley, MA

Wellesley College Scholar

Junior Year Abroad Program: Universit Paul Val ry, Montpellier, France

TECHNICAL SKILLS

Proficient in WORD, EXCEL, POWERPOINT, OUTLOOK

Worked with JD Edwards Enterprise One ERP software and SAP business

software

CERTIFICATION

Certified Marketing Executive awarded by Sales and Marketing Executives

International

Contact this candidate