Jeffrey K. Draa
***** ***** *** *****, *****, CA 92064
H 858-***-****, C 858-***-****, abilip@r.postjobfree.com
EXECUTIVE PROFILE
Vice President, Sales and Marketing; Division/General Manager
Business Planning, Organizational Development, Leading Technology
Teams, High Revenue Growth
Execution oriented, market focused executive with global experience in
general management, senior sales and strategic marketing roles for
technology companies. Expertise covers a wide range of industries.
* Skilled in assessing attributes of successful companies, products and
marketing campaigns
* Highly knowledgeable about penetrating markets with new technology
product ideas
* Expert in managing customer base, satisfying "needs" not "wants"
* Over 20 years leading sales executives, productization experts and
technology teams
* Strong at strategic planning, driving P&L performance, drilling down,
and "checking the premise"
* Proficient at getting results in any technological environment; the
more complex, the better
* Experienced in pitching for and obtaining funding for growth or
expansion
EXPERIENCE
Tech Coast Angels, Venture Funding Group, San Diego, CA 2007-Present
Organization provides early stage funding and growth guidance for start-up
ventures.
Member - Board of Directors, Vice President, Pre-Screen Committee Member -
BioMed Track, Deal Lead
As a member of the Board of Directors, responsible for helping set policy
decisions that ensure the growth, profitability and integrity of the group
and funded ventures. In addition, responsible for managing and hosting the
annual 'Quick Pitch Competition', the group's only public forum. As Vice
President and Pre-Screen Committee member, ensure quality BioMed 'deal
flow' enabling high profit potential, lower risk investments. Employ 'best
fit' matrix and principles toward matching entrepreneur needs with group
capabilities and return on investment expectations. As 'Deal Lead', guide
entrepreneurs and small companies through the funding or 'deal' process, as
well as asserting board or advisor capacity to help direct and manage their
growth.
* As Vice President, produced, directed and hosted the 'most successful
Quick Pitch event ever' according to the group President, in terms of
quality, media coverage and ticket sales. Result: Higher quantity and
quality funding applications and syndication offerings flowing through
group's screening mechanism as well as significant revenue and profit
contribution from the actual event.
* As 'Deal Lead', managed and drove the preparation, diligence and
funding scenarios for a municipal water treatment venture. Result:
Vetted offering with oversold interest brought before group, beating
schedule
CONNECT, Business Incubation and Commercialization Non-Profit 2007-
Present
Highly successful, innovative program, designed and sponsored by UCSD, to
develop and incubate local research-based discoveries, innovations and
services for eventual commercialization.
Volunteer 'Domain Expert', and 'Entrepreneur in Residence', ("EIR")
On a volunteer basis, responsible for providing targeted, high-level
expertise for proposed business ventures. Mentor venture participants
through CONNECT's 'Springboard' business incubation planning and execution
process template toward preparing entrepreneurs for funding and growth.
* Mentored a solar cell start-up venture; Result: Product was
repositioned in the marketplace to more realistically meet demand;
steered founders toward a prototype process to prove product viability.
* Took over business plan and penetration lead for a 'dirty bomb
detection' venture stalled in incubation. Result: Venture then graduated
'Springboard' in 12 weeks, having been stuck in the program 2.5 years.
KLA-Tencor Corporation, San Jose, CA 1999-2007
Leading semiconductor manufacturing test and yield measurement company.
5000-employees, $2-billion annual revenues. #1 market share in test and
yield, #4 in semiconductor equipment overall.
Business Director (General Manager), eV300 Division
Reported to the VP of EBR Group. Full P&L responsibilities, strategy and
personnel for eV300 Scanning Electron Microscope (SEM) division.
Coordinated cross-functional sales, marketing, applications and operations
strengths to maximize business share among and between the seven product
divisions and P&L's within the group. Responsible for product lifecycle
including; market introduction, penetration, adoption, bookings, margin
maximization and horizon management. Additional positions at company
included: Director, Product Sales WIG; Director, Strategic Sales Planning
WIG; Director Marketing, E-Beam Review Division; Sr. Director, Sales and
Operations, Defect and Yield Solutions Division.
* As 'Business Director, eV300 Group', managed the consolidation of
eV300 Division from Boston; repositioned the product in the marketplace;
restructured operations; Result: Optimized divisional P&L to the highest
net profit ever achieved: 14%. Group EVP commented: "You are the only GM
to ever make money with this product."
* Streamlined eV300 divisional manufacturing operations; Result: Annual
savings of $4-million realized to division 'top line' expenses.
* Merged east and west coast operations, marketing and applications
personnel into a single unit at the corporate headquarters; Result:
Overhead savings of 29% through increased efficiencies.
* As 'Senior Director, Sales and Operations, DYSD', directed the roll-
out and market penetration of a new defect classification software
product; Result: World wide penetration campaign grew Division revenues
65% in two years.
* As 'Director, Product Sales, WIG', managed strategic adoption/sales
plan for new Intel / Micron joint venture fabrication facility; Result:
$150 million in new, penetration revenue at 53% gross margin, with 67%
share of available revenue.
* As 'Director, Strategic Sales Planning, WIG', drove and completed
annual "Strategic Plan" for the $1.1-Billion Wafer Inspection Group, the
company's most complex and significant product base by revenues; Result:
Termed "Best Strat Plan I've seen at the company" by Group EVP.
ASML, Veldhoven, The Netherlands 1997-1999
International photolithography, semiconductor manufacturing equipment
provider. 4500 employees. $2-Billion revenues. #1 in Photo, #7 in Semi
Equipment.
Business Manager, Intel World Wide
Reported to the VP, North American Sales. Developed and implemented the
company's first Intel penetration plan. Created macro level business
development, share growth and adoption models with budget and revenue
projections for each Intel factory and product line. Drove strategy
internally, securing necessary agreements, resources and mindshare to
garner target support once penetration achieved. Developed relationships
between Intel business owners and ASML stakeholders toward strategic,
mutually productive business development scenarios. Drove resolution to
pre-existing legal issues inhibiting progress toward developing business
relationship.
* Conceived and presented the initial plan to penetrate Intel
worldwide; secured internal agreement for Intel configuration to ensure
performance specifications; Result: ASML designated as "Key Supplier"
within 18 months of plan acceptance.
* Executed and continuously managed the plan for Intel penetration;
Result: Entire project was successfully implemented and Intel business
grew to over $400-million in new revenues.
Lam Research, Fremont, CA 1993-1997
Semiconductor equipment. 2000 employees. $1-billion revenues. Rated #1 in
served market - etch equipment.
Senior Account Manager
Reported to the Director of Sales, Western Region. Responsible for
handling key field sales accounts, including NEC, LSI Logic, National
Semiconductor, and others. Additional duties included: Chairman, Global
Accounts Development; Team Leader; DSO Improvement Committee.
* Concentrated on the development of key accounts to quickly grow
company revenues; Result: Grew territory from $11-million to $54-million
in revenues within two years.
* Developed unique value propositions, reduced equipment 'overhead'
time and promoted world class customer service for existing accounts;
Result: Increased margins by 12% for maintained customers.
* Won "Vendor of the Year" from NEC and "Outstanding Recognition
Award," National Semiconductor.
Mitsubishi Electronic Materials and Equipment, Dallas, TX 1987-1993
High tech manufacturer of semiconductor materials and production equipment.
500 employees. $200-million revenues. #4 market position.
Regional Sales Manager, US Central Region
Reported to the VP Sales. Responsible for the inception, growth and
management of the company's Central Region Sales Office and territory.
Managed all regional activity including: New account penetration, regional
margin improvement programs, product delivery schedule, application support
on customer site and overall customer satisfaction.
* Established the Central Region Sales Office; Result: Increased
revenues from $2-million to $23-million.
* Exceeded revenue projections, first two years; Result: Justified
regional office expenses and expansion 3 years early, enabled addition of
local customer engineering support
National Semiconductor, Santa Clara, CA 1982-1987
Company specialized in semiconductor devices. 4000 employees $1.5-billion
revenues. #9 market position.
Production Supervisor
Reported to the Director of Production Control. Responsible for
supervising a team of 22 in the 125mm CMOS clean room wafer fab at company
headquarters location.
* Charter Member of a long-term management development program for new
college hires.
* Implemented organizational efficiencies in first 8 weeks. Result:
Realized immediate 10% savings to product direct costs.
EDUCATION
MIT Sloan Executive Program, "Managing Technical Professionals and
Organizations" 2000
Thunderbird School of International Management, "Executive Leadership
Program" 1997
Bachelor of Science, San Jose State University, San Jose, CA 1982
* Major - Business Management
Executive training programs completed at KLA-Tencor, 1999 - 2007 (KLA-
Tencor's 'Corporate University' was recognized by 'Training' Magazine as #3
in the Fortune 500, 'Best Companies for Executive Development'):
'Developing Senior Executives', 'Principles of Mergers and Acquisitions',
'Product Market Validation', 'Understanding Shareholder Value', 'Product
Lifecycle Principles' and 'Growth and Achievement for the Technical
Executive'.