TIMOTHY J. GORSKI
Middleton, WI 53562
*********@*******.***
OBJECTIVE: Challenging and rewarding position in Internet marketing
(research, production and/or sales support), preferably in a
management or supervisory role, where I can continue to apply
and build on the skills I have developed in team and web site
development, including search engine optimization (SEO) and
search engine marketing (SEM), and writing and developing
website navigation and content to aid in online conversion and
support online marketing goals.
RELEVANT SKILLS AND ACCOMPLISHMENTS
Internet Marketing
. Redesign of ExploreWisconsin.com, a tourism site and online business
community used to promote an online community of between 1500 and 2000
businesses throughout the state of Wisconsin
. Developed an in-house database system used to track and report sales
and production. This database was also used to update the database
that controlled navigation and search engine optimization of
ExploreWisconsin.com
. Implementation and development of various technologies and self-
developed methodologies used to drive between 180,000 to 300,000
unique visitors from major search engines like Google, Yahoo and Bing
to ExploreWisconsin.com and our customers' websites.
. Helped hire, train and support the production staff as
ExploreWisconsin.com grew to include website design, hosting,
ecommerce and search engine optimization among the services marketed
to our customers.
. Worked closely ExploreWisconsin.com sales staff to help market and
sell our services, including help with identifying search market
opportunities and the creation (and sometimes the co-presentation) of
sales proposals.
. Played a primary role in securing a major national account, a project
that included building and search engine optimization of the corporate
national site, as well as sites for almost half of their 120 dealers.
Marketing
. Writing and/or editing of web site content and sales, marketing,
technical support and reference materials, including brochures,
mailers, installation and operation instructions, training and
reference manuals, and software documentation. (20+ yrs.)
. Agency experience in project management and writing/editing
advertising and marketing materials. (4+ yrs.)
. Develop, design, write and produce multimedia tools (distributed on-
line and on disk) to meet sales, marketing, training and technical
support objectives. (3+ yrs.)
. Managed the compilation, merges, maintenance and use of customer and
marketing mailing lists and databases. (20+ yrs.)
. 11+ years experience in Direct Marketing (primarily Direct Mail and
Telemarketing): project management, writing/editing copy, layout,
design and pre-press production.
. Digitized the production of catalogs, sales materials, and technical
support documentation in support of multimedia distribution: print,
fax and web site (via .PDF files). (6 yrs.)
Information Technology
. Development, training, support and maintenance of corporate LAN. (4
yrs.)
. Project manager for the design, programming, documentation,
implementation and support of a multi-user RDBMS with support for
Accounts Receivable, Accounts Payable, Contact Management, Inventory,
WIP and BOM Control, Payroll and General Ledger. (3+ yrs.)
. Developed electronic document system that provided in-house, customer
and vendor access (network printing, faxing and web site distribution)
to marketing and technical documents.
(6+ yrs.)
. Provided training and Help Desk support for PC, network and Internet
applications.
(12+ yrs. See Applications under Technical Experience below.)
TECHNICAL EXPERIENCE AND CERTIFICATIONS
Microsoft Certified System Engineer (MCSE) Certification
Microsoft Certified Professional with Internet (MCP+I)
. Exam 70-073: Implementing and Supporting Microsoft Windows NT
Workstation 4.0
. Exam 70-067: Implementing and Supporting Microsoft Windows NT
Server 4.0
. Exam 70-068: NT Server 4.0 in the Enterprise
. Exam 70-058: Networking Essentials
. Exam 70-059: TCP/IP
. Exam 70-087: Installing and Support Microsoft Internet Information
Server 4.0
(including 1+ yrs. developing and maintaining web sites on IIS 5.0)
Network+ Certification
. Manage and troubleshoot networks including Windows NT Server 3.51
and 4.0, Windows NT Workstation 3.51 and 4.0, Windows 95/98,
Windows for Workgroups, DOS/Windows 3.x, and Novell NetWare.
. Install and configure TCP/IP clients.
A+ Certification
. Maintain, diagnose and repair PCs and peripherals
. Manage and troubleshoot PC operating systems, including Microsoft
DOS and Windows 3.x, and Windows 95
Operating Systems
. Windows 7 & XP, Windows NT Server 3.51 and 4.0, Windows NT
Workstation 3.51 and 4.0, Windows 95/98/2000, Windows for
Workgroups, DOS/Windows 3.x, Unix, O/S 2, Novell NetWare.
Applications
. Install, troubleshoot and support: Microsoft Office 95 through 2007
(Word, Excel, Access, PowerPoint, Publisher and
FrontPage/Expression Web) and Internet Explorer; Lotus 123; Corel
WordPerfect, Quattro Pro, Draw, Ventura Publisher and
Presentations; Adobe Illustrator, PhotoShop, PageMaker, PageMill
and Acrobat Pro; SoftQaud Hot Metal Pro; Quark Xpress; Macromedia
Action, Director and FreeHand.
Hardware
. Install, configure and repair and personal desktop systems,
laptops, and servers, including ISA, PCI, PCMCIA, and SCSI
hardware. (15+ yrs)
. Experience with installing, configuring and troubleshooting network
adapter cards, RJ-45 cabling, switches and hubs for ARCnet and
EtherNET networks. (6+ yrs.)
Protocols
. NetBEUI, TCP/IP, NETBIOS, IPX/SPX.
WORK HISTORY
Webmaster/Search Engine Specialist ExploreWisconsin.com, Madison, WI
2000-2010
Marketing/Support Specialist TCS/Basys Controls, Middleton, WI 1993-98
Help Desk Attendant Sitel Technical Services, Inc.,
Madison, WI 1997-98
Project Manager TCS/Basys Controls, Middleton, WI 1990-93
Inside Sales Representative Concept Publishing Systems,
Beaver Dam, WI 1989
Advertising Sales Consultant Shopper Stopper, Merrimac, WI 1988-89
Sr. Direct Marketing Consultant Matrix Marketing Svcs. and MailWise
Madison, WI 1986-88
Sales Representative Madison Computer and Media Management
Madison, WI 1984-86
Sales Manager Moseley's, Madison, WI 1982-84
EDUCATION
B.A., Northern Illinois University, Dekalb, IL
UW-Madison, Madison, WI, post graduate work